Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Huk Gear

🔹 Location: Charleston, South Carolina, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting brand initiatives across various marketing channels
• Managing the seasonal go-to-market (GTM) calendar and campaign execution
• Collaborating with cross-functional teams for project management
• Overseeing studio photoshoots and ensuring accurate product tagging
• Being a consumer advocate and driving a consumer-first strategy

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Supporting brand initiatives across all elements of the marketing mix

✅ Building and managing the seasonal GTM calendar

✅ Project managing key campaigns through cross-functional collaboration

✅ Partnering with the creative team on content shoot needs

✅ Owning the seasonal studio photoshoot process

✅ Being a student of the core consumers and implementing a consumer-first strategy

ASSUMPTION: This role involves a high degree of multitasking and requires strong project management skills to ensure smooth execution of multiple projects.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field

Experience: 1-2 years of experience in a related marketing position preferred but not required

Required Skills:

• Passion for consumer brands and the outdoors
• Strong organizational skills and attention to detail
• Analytical skills with a desire to translate market data into actionable strategies
• Consumer-focused mindset with a passion for problem-solving

Preferred Skills:

• Experience with project management tools
• Knowledge of the outdoor industry
• Fluency in Spanish (for bilingual communication with a significant consumer segment)

ASSUMPTION: While not explicitly stated, having experience with project management tools and knowledge of the outdoor industry could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $55,000 per year (based on industry standards for entry-level marketing roles in Charleston, SC)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Short Term & Long Term Disability
• Training & Development

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for project needs

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Charleston, SC, and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, specifically performance apparel for fishing, lifestyle, and hunting

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: 2013, with a focus on bringing deep-seeded expertise across outdoor categories to the industry

Company Description:

• Marolina Outdoor Inc. was founded to bring deep seeded expertise across all outdoor categories to the industry
• Innovative designs and technologically focused products create the foundation for authentic outdoor apparel
• Manufactures and distributes two performance apparel brands: Huk and Nomad

Company Specialties:

• Performance apparel for fishing
• Performance apparel for lifestyle
• Performance apparel for hunting

Company Website: marolina.com

ASSUMPTION: Huk Gear is a subsidiary of Marolina Outdoor Inc., focusing on performance apparel for fishing and lifestyle enthusiasts.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role, with opportunities for growth and development

Reporting Structure: This role reports directly to the Brand Marketing team and collaborates with various cross-functional teams, such as Ecom, Media, Social, and Creative

Work Arrangement: On-site, with a flexible work arrangement to accommodate project needs

Growth Opportunities:

• Expanding skills and knowledge in marketing, project management, and the outdoor industry
• Potential career progression into senior marketing roles or specialized positions within the company
• Opportunities to work on diverse projects and campaigns, driving brand initiatives and consumer engagement

ASSUMPTION: This role offers a strong foundation for a marketing career, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and creative work environment

Office Location(s): 2265 Clements Ferry Rd, Suite 209, Charleston, SC 29492, US

Geographic Context:

• Charleston, SC, is known for its rich history, beautiful landscapes, and vibrant cultural scene
• The area offers numerous outdoor recreation opportunities, such as fishing, hunting, and water sports
• Charleston has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs

ASSUMPTION: The work environment is collaborative and creative, with a strong focus on consumer brands and the outdoors.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the director or another senior team member
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and ability to manage multiple projects
• Consumer focus and understanding of the outdoor industry
• Communication and collaboration skills
• Attention to detail and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your passion for consumer brands and the outdoors in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, consumer focus, and collaboration abilities

ATS Keywords: Marketing, Brand Initiatives, GTM Calendar, Campaign Execution, Project Management, Consumer-Focused, Outdoor Industry, Attention to Detail, Organization, Collaboration, Communication

ASSUMPTION: The application process may involve multiple interviews and assessments, focusing on the candidate's skills, experiences, and cultural fit.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, or Microsoft Project)
• Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
• Creative tools (e.g., Adobe Creative Suite, Sketch, or Figma)
• Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)

ASSUMPTION: Familiarity with project management, marketing automation, creative, and data analysis tools is beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Consumer-focused
• Innovative
• Collaborative
• Authentic
• Outdoor enthusiasts

Work Style:

• Creative and dynamic
• Collaborative and team-oriented
• Consumer-focused and data-driven
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay up-to-date with consumer trends and preferences in the outdoor industry?
• Can you describe a time when you successfully managed multiple projects and stakeholders to achieve a common goal?
• How do you balance attention to detail with a consumer-focused mindset in your work?

ASSUMPTION: Candidates who align with the company's values and work style, and can demonstrate their fit through thoughtful self-assessment, will be strong contenders for this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Balancing attention to detail with a consumer-focused mindset
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to changes in project scope or priorities

ASSUMPTION: These challenges can be overcome by strong project management skills, a consumer-focused mindset, and adaptability.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses more on day-to-day tasks and less on project management
• Marketing Manager: Oversees a team and has more strategic responsibilities
• Brand Manager: Focuses on brand strategy and positioning, rather than project execution

ASSUMPTION: This role offers a unique blend of project management, consumer focus, and brand marketing responsibilities, making it distinct from similar roles.

📝 Sample Projects

• Managing the seasonal GTM calendar for a new product launch
• Collaborating with the creative team to produce engaging content for social media campaigns
• Analyzing consumer data to identify trends and inform marketing strategies
• Project managing a cross-functional team to execute a large-scale event or trade show

ASSUMPTION: These sample projects demonstrate the diverse responsibilities and collaborative nature of this role.

❓ Key Questions to Ask During Interview

• How does this role support the overall marketing strategy for Huk Gear?
• Can you describe the team structure and how this role fits within it?
• How does the company foster a consumer-focused mindset and culture?
• What opportunities are there for growth and development within the marketing team?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and the company, and provides valuable insights into the work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, consumer focus, and collaboration abilities
• Follow up with the hiring manager or HR representative after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.