🔹 Job Title: Marketing Specialist Bewonersactivatie (ZZP)
🔹 Company: Winst uit je woning
🔹 Location: Haarlem, Noord-Holland, Netherlands
🔹 Job Type: Freelance (approximately 6 months)
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-05-06
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset with a hands-on approach, as well as the ability to work effectively with various stakeholders.
✅ Developing and coordinating marketing strategies and campaigns to activate residents towards sustainable measures
✅ Collaborating with project and relationship managers, and engaging with municipalities to implement effective campaigns
✅ Analyzing data and feedback to derive new insights and signal trends, opportunities, and bottlenecks in resident communication
✅ Contributing to the organization's knowledge position towards municipalities by sharing insights and results
✅ Developing and coordinating marketing strategies and campaigns to activate residents towards sustainable measures
✅ Collaborating with project and relationship managers, and engaging with municipalities to implement effective campaigns
✅ Analyzing data and feedback to derive new insights and signal trends, opportunities, and bottlenecks in resident communication
✅ Contributing to the organization's knowledge position towards municipalities by sharing insights and results
ASSUMPTION: The role involves a mix of strategic planning and hands-on execution, with a focus on driving resident engagement and contributing to the organization's knowledge position.
Education: HBO/WO work and thinking level, with a background in marketing, communication, or behavioral change
Experience: At least 5 years of experience in online marketing, campaigns, or community-building
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in marketing, communication, or behavioral change, with a proven track record in online marketing and community-building. Excellent communication skills and an affinity for sustainability are essential.
Salary Range: As a freelance position, the salary will be based on an hourly or project rate. The industry standard for a marketing specialist with 5-10 years of experience in the Netherlands is approximately €35-€50 per hour or €280,000-€400,000 per year, depending on the project scope and duration.
Benefits:
Working Hours: 32-40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards for a marketing specialist with 5-10 years of experience in the Netherlands. The actual salary will depend on the project scope and duration.
Industry: Winst uit je woning operates in the renewable energy and environment sector, focusing on accelerating the energy transition by encouraging residents to adopt sustainable measures in their homes.
Company Size: With approximately 90 employees, Winst uit je woning is a mid-sized organization that offers a collaborative and socially engaged work environment.
Founded: Winst uit je woning was founded in 2010 and has since grown to become a leading intermediary in the Netherlands, working with over 100 municipalities, 300 insulation and installation companies, and countless residents.
Company Description:
Company Specialties:
Company Website: http://www.winstuitjewoning.nl
ASSUMPTION: Winst uit je woning is a well-established organization with a strong focus on sustainability and social engagement. Its unique position as an intermediary between municipalities, companies, and residents makes it an attractive employer for individuals interested in making a real impact in the energy transition.
Career Level: This role is suitable for experienced marketing professionals with a background in online marketing, campaigns, or community-building, seeking to make an impact in the sustainability sector.
Reporting Structure: The Marketing & Communications Manager will oversee this role, which is part of a team of approximately 5 people. The Marketing Specialist Bewonersactivatie will work closely with project and relationship managers and may engage with municipalities directly.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The exact work arrangement will be discussed with the successful candidate.
Growth Opportunities:
ASSUMPTION: This role offers excellent growth opportunities for marketing professionals interested in making a significant impact in the sustainability sector. By contributing to the organization's knowledge position and driving resident engagement, the successful candidate will have the chance to influence policy and expand the organization's impact.
Office Type: Winst uit je woning has a modern and collaborative office environment in Haarlem, Noord-Holland.
Office Location(s): Prinsen Bolwerk 1, Haarlem, Noord-Holland 2011 MA, NL
Geographic Context:
Work Schedule: The work schedule for this role is flexible, with a focus on results and impact. The exact work schedule will be discussed with the successful candidate.
ASSUMPTION: Winst uit je woning offers a modern and collaborative work environment in the historic and culturally rich city of Haarlem. The flexible work schedule and focus on results and impact provide employees with the autonomy to manage their time effectively.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing specialist, online marketing, community building, campaign development, data analysis, sustainability, behavioral change, resident engagement, municipality collaboration
ASSUMPTION: Winst uit je woning follows a typical interview process for marketing roles, focusing on strategic thinking, marketing expertise, communication skills, and affinity with sustainability. Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills.
ASSUMPTION: Winst uit je woning uses a range of marketing automation, social media management, email marketing, and data analysis tools to develop and execute effective marketing campaigns. Applicants should be comfortable using these tools and be able to demonstrate their proficiency in their application and interview.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Winst uit je woning values sustainability, collaboration, and social engagement. Applicants should assess their alignment with these values and be prepared to demonstrate their ability to work effectively with diverse stakeholders and balance strategic thinking with hands-on execution.
ASSUMPTION: This role presents several challenges, including balancing strategic thinking with hands-on execution, working effectively with diverse stakeholders, and adapting to a hybrid work arrangement. Applicants should be comfortable with these challenges and prepared to demonstrate their ability to thrive in a fast-paced and evolving environment.
ASSUMPTION: This role offers a unique opportunity to make a significant impact in the energy transition by focusing on resident engagement and collaboration with municipalities and community groups. Applicants should be interested in the sustainability sector and prepared to contribute to the organization's knowledge position and influence policy.
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Marketing Specialist Bewonersactivatie role, focusing on resident engagement, data analysis, and collaboration with municipalities and community groups.
ASSUMPTION: These key questions help applicants assess the strategic and hands-on nature of the Marketing Specialist Bewonersactivatie role, as well as the organization's approach to collaboration, professional development, and driving the energy transition.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.