📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Alphabe Insight Inc
🔹 Location: Tampa, FL, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing plans tailored to client objectives and brand identity
- Conducting market research and competitive analysis to inform campaigns
- Tracking and reporting on performance metrics for all marketing activities
- Collaborating with creative and strategy teams to deliver impactful campaigns across multiple channels
- Supporting event planning and client presentations as needed
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and creativity to succeed.
📋 Key Responsibilities
✅ Develop and implement marketing plans tailored to client objectives and brand identity
✅ Conduct market research and competitive analysis to inform campaigns
✅ Track and report on performance metrics for all marketing activities
✅ Assist in the development of promotional materials and marketing content
✅ Coordinate with design, operations, and analytics teams to align marketing efforts
✅ Monitor marketing trends and suggest improvements for strategy optimization
✅ Support event planning and client presentations as needed
ASSUMPTION: The ideal candidate will be proactive, detail-oriented, and able to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or related field
Experience: 2+ years of experience in a marketing or related role
Required Skills:
- Strong analytical skills and attention to detail
- Proficiency in marketing platforms, analytics tools, and project management software
- Excellent communication and organizational skills
- Ability to manage multiple projects and meet deadlines
- Strong understanding of branding, positioning, and market segmentation
Preferred Skills:
- Experience with CRM software
- Fluency in additional languages
ASSUMPTION: Candidates with experience in digital marketing and social media management may have an advantage.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Competitive annual salary
- Opportunities for career advancement and professional development
- Collaborative and inclusive team environment
- Health, dental, and vision insurance
- Paid time off and holidays
- Performance-based incentives and training resources
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees (Small to mid-sized company, offering a more personal work environment with opportunities for growth)
Founded: 2019 (Relatively new company, with a dynamic and innovative culture)
Company Description:
- At Captura Hall, we are dedicated to providing innovative client engagement and strategic account management services that deliver results.
- Our mission is to connect brands with their target markets through insightful analysis, tailored strategies, and unmatched client support.
- We are a fast-growing firm committed to empowering our team and creating long-term value for our clients.
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: The company's focus on client engagement and strategic account management suggests a strong emphasis on customer relationships and data-driven strategies.
📊 Role Analysis
Career Level: Mid-level (This role offers opportunities for growth and career advancement within the marketing department)
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including creative, strategy, design, operations, and analytics.
Work Arrangement: On-site (The role requires regular on-site presence for collaboration and client meetings)
Growth Opportunities:
- Progression to a Senior Marketing Specialist or Marketing Manager role
- Expanding skills and expertise in digital marketing and data analysis
- Potential to lead and mentor junior team members
ASSUMPTION: Given the company's growth and focus on empowering its team, there are likely opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Tampa, FL, USA offers a diverse and vibrant urban environment with a growing job market.
- The office is located in a central and accessible part of the city.
- The area has a subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The work environment is likely to be dynamic, collaborative, and fast-paced, reflecting the company's growth and focus on innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with key team members or stakeholders
Key Assessment Areas:
- Marketing strategy and campaign development
- Analytical skills and data interpretation
- Communication and presentation skills
- Cultural fit and team collaboration
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research the company and be ready to discuss how your skills and experience align with their mission and values
ATS Keywords: Marketing strategy, campaign development, market research, competitive analysis, performance metrics, marketing platforms, analytics tools, project management software, branding, positioning, market segmentation
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's marketing skills and strategic thinking.
🛠️ Tools & Technologies
- Marketing platforms (e.g., Hootsuite, Buffer, HubSpot)
- Analytics tools (e.g., Google Analytics, Tableau, Power BI)
- Project management software (e.g., Asana, Trello, Jira)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.
👔 Cultural Fit Considerations
Company Values:
- Passion and purpose
- Creativity and innovation
- Strategic thinking and problem-solving
- Collaboration and teamwork
- Authenticity and integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and inclusive
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about marketing and staying up-to-date with industry trends?
- Do you have strong analytical skills and enjoy working with data?
- Are you comfortable managing multiple projects and meeting deadlines?
ASSUMPTION: The company values a strong work ethic, creativity, and a collaborative mindset, with a focus on empowering team members to grow and succeed.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Working with diverse teams and stakeholders
- Keeping up with industry trends and best practices
ASSUMPTION: The role may require strong time management skills, adaptability, and the ability to work effectively with various teams and stakeholders.
📈 Similar Roles Comparison
- Compared to a Marketing Coordinator role, this position offers more strategic responsibilities and requires a higher level of experience and analytical skills.
- In contrast to a Marketing Manager role, this position focuses more on tactical execution and less on strategic planning and team management.
- Career progression from this role could lead to Senior Marketing Specialist, Marketing Manager, or other leadership positions within the marketing department.
ASSUMPTION: The role offers opportunities for growth and career advancement within the marketing department, with a focus on developing strategic and analytical skills.
📝 Sample Projects
- Developing and implementing a marketing campaign for a new product launch
- Conducting market research and competitive analysis to inform marketing strategy
- Creating and presenting a marketing report to key stakeholders, highlighting performance metrics and recommendations
ASSUMPTION: The specific projects and tasks may vary depending on the company's clients, industry, and marketing objectives.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as creative and strategy teams?
- What opportunities are there for professional development and career growth within the marketing department?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how has the current incumbent addressed them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research the company and be ready to discuss how your skills and experience align with their mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
