Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Paragon Micro Incorporated

🔹 Location: Lake Zurich, IL, USA

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (not remote)

🚀 Job Overview

Key aspects of this role include:

• Planning, managing, and executing marketing campaigns across multiple channels
• Ensuring brand consistency and cohesive marketing strategies
• Collaborating with partners, vendors, and internal teams to execute joint marketing initiatives
• Analyzing campaign performance and optimizing strategies based on data insights

ASSUMPTION: This role requires a well-organized, data-driven marketing professional with strong communication skills and experience in campaign management and digital marketing.

📋 Key Responsibilities

✅ Develop, execute, and manage marketing campaigns across digital platforms, print, and other media to promote the company’s products and services

✅ Collaborate with the Senior Director of Marketing to ensure all campaigns align with the company’s strategic marketing vision and support overall business objectives

✅ Work closely with Partner Managers to integrate partner messaging and secure co-marketing funds for joint campaigns

✅ Oversee day-to-day execution of marketing activities, ensuring timely delivery and high-quality content creation

✅ Develop high-quality marketing materials that resonate with the target audience and maintain brand consistency across all marketing and advertising platforms

✅ Monitor the performance of marketing and advertising campaigns, using tools such as Google Analytics, social media insights, and CRM reports to track effectiveness and engagement

✅ Prepare reports for the Senior Director of Marketing that outline campaign performance, KPIs, and recommendations for improvement

✅ Partner closely with the Events Manager to ensure the promotion of company-hosted events aligns with the overall marketing strategy

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical performance tracking, requiring a versatile marketing professional.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field is required.

Experience: 2+ years of experience in marketing, advertising, or a related role, with a focus on campaign management and digital marketing.

Required Skills:

• Project Management: Strong organizational and project management skills
• Digital Marketing Expertise: Proficiency in managing paid advertising campaigns across digital platforms and tracking performance using analytics tools
• Content Creation: Experience in content development and ensuring brand consistency across multiple platforms
• Analytical Skills: Ability to analyze data, generate insights, and optimize campaigns based on performance metrics
• Communication: Excellent written and verbal communication skills
• Collaboration: Strong interpersonal skills with the ability to work closely with partners, vendors, and internal teams

Preferred Skills:

• Experience working in technology, hardware, or B2B enterprise space

ASSUMPTION: While not explicitly stated, proficiency in relevant marketing software and tools is expected for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in the Chicago area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for occasional early mornings, evenings, or weekends for events or campaigns)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting. Paragon Micro specializes in security and risk mitigation, big data, virtualization, storage, managed and professional services, and technology procurement.

Company Size: 51-200 employees. This size allows for a more personal work environment with opportunities for growth and impact.

Founded: 2006. Paragon Micro has been providing innovative technology solutions for nearly two decades.

Company Description:

• Paragon Micro is a leader in the computer hardware, software, and services industry, offering innovative solutions to enterprise businesses.
• The company is committed to delivering top-tier products and services and has a strong focus on customer satisfaction and problem-solving.
• Paragon Micro prides itself on being easy to work with and providing creative solutions to complex technology challenges.

Company Specialties:

• Security and Risk Mitigation
• Big Data
• Virtualization
• Storage
• Managed and Professional Services
• Technology Procurement

Company Website: http://www.paragonmicro.com

ASSUMPTION: Paragon Micro's focus on customer satisfaction and problem-solving creates an environment where employees can make a significant impact on the company's success.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Marketing Specialist reports directly to the Senior Director of Marketing and works closely with other marketing team members, partner managers, and the events manager.

Work Arrangement: On-site, with occasional flexibility for remote work or early mornings, evenings, or weekends for events or campaigns.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Senior Marketing Specialist or Manager
• Expansion into other areas of the business, such as sales or product management
• Professional development opportunities, such as training or certifications

ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on the company's success and grow their career within the organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with a professional and collaborative atmosphere.

Office Location(s): 2 Corporate Drive, Lake Zurich, IL 60047, USA

Geographic Context:

• Lake Zurich is a suburban community located approximately 40 miles northwest of Chicago, offering a mix of urban and rural living.
• The area is known for its excellent schools, family-friendly neighborhoods, and outdoor recreation opportunities.
• The office is conveniently located near major highways and offers easy access to shopping, dining, and entertainment options.

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for occasional early mornings, evenings, or weekends for events or campaigns)

ASSUMPTION: The Lake Zurich office provides a comfortable and convenient work environment for employees, with easy access to amenities and a family-friendly community.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Hiring Manager (Senior Director of Marketing)
• In-depth behavioral interview with the Hiring Manager and another marketing team member
• Final interview with the company's CEO or another senior leader
• Background check and reference check (if applicable)

Key Assessment Areas:

• Campaign management and digital marketing skills
• Communication and collaboration abilities
• Analytical and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience in campaign management and digital marketing, with specific examples of successful campaigns and their outcomes.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.

ATS Keywords: Marketing Specialist, Campaign Management, Digital Marketing, Brand Consistency, Partner Collaboration, Performance Analytics, Marketing Automation, Google Analytics, CRM, Marketing Software

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and goals.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• Google Analytics
• CRM (NetSuite)
• Marketing automation tools (Mailchimp, Sprout Social)
• Project management software (Asana)
• Creative tools (Canva)

ASSUMPTION: Proficiency in these tools is expected for this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Adaptable
• Results-driven

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where you can make a significant impact on the company's success?
• Are you comfortable working with partners and vendors to execute joint marketing initiatives?
• Do you have strong analytical skills and enjoy using data to optimize marketing campaigns?

ASSUMPTION: Paragon Micro values employees who are customer-focused, innovative, collaborative, adaptable, and results-driven, and who can thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational and time management skills
• Working with partners and vendors to secure co-marketing funds and execute joint campaigns, which may require negotiation and persuasion skills
• Occasional early mornings, evenings, or weekends for events or campaigns, which may impact work-life balance
• Keeping up with the latest marketing trends and technologies, requiring continuous learning and adaptation

ASSUMPTION: These challenges can be overcome by a proactive, organized, and adaptable marketing professional with strong communication and collaboration skills.

📈 Similar Roles Comparison

• Unlike some marketing roles, this position requires a strong focus on campaign management and digital marketing, with less emphasis on content creation or social media management
• In the technology and B2B enterprise space, this role offers unique opportunities for collaboration with partners and vendors, as well as exposure to cutting-edge technologies and industry trends
• Career progression in this role may involve advancing to a Senior Marketing Specialist or Manager position, with potential opportunities to expand into other areas of the business

ASSUMPTION: This role offers a unique blend of strategic planning, creative content development, and analytical performance tracking, making it an attractive opportunity for a versatile marketing professional.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote a new product launch, resulting in a 20% increase in sales
• Collaborating with a partner to secure co-marketing funds and execute a joint campaign, generating a 15% increase in qualified leads
• Analyzing campaign performance data to optimize strategies in real-time, leading to a 10% increase in engagement and a 15% reduction in cost per acquisition

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from strategic planning and creative content development to analytical performance tracking and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign lifecycle and how this role fits into that process?
• How does the marketing team collaborate with other departments, such as sales or product management?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does the company support work-life balance, particularly for employees in on-site roles?
• Can you provide an example of a successful marketing campaign that the company has executed, and what made it so effective?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Paragon Micro careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on campaign management and digital marketing
• Prepare for behavioral interview questions that assess your problem-solving skills, teamwork, and adaptability
• Research the company and the industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the Hiring Manager (Senior Director of Marketing) one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.