📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Alphabe Insight Inc
🔹 Location: Orlando, Florida, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing campaigns across various platforms
- Conducting market research and analyzing trends to identify new marketing opportunities
- Collaborating with designers and content creators to develop campaign materials
- Monitoring and reporting on performance metrics of marketing efforts
- Supporting the planning and execution of promotional events and initiatives
- Maintaining consistent brand messaging across all channels
- Assisting with budgeting and forecasting for marketing campaigns
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving business growth through effective marketing strategies.
📋 Key Responsibilities
✅ Develop and implement strategic marketing campaigns across various platforms
✅ Conduct market research and analyze trends to identify new marketing opportunities
✅ Collaborate with designers and content creators to develop campaign materials
✅ Monitor and report on performance metrics of marketing efforts
✅ Support the planning and execution of promotional events and initiatives
✅ Maintain consistent brand messaging across all channels
✅ Assist with budgeting and forecasting for marketing campaigns
ASSUMPTION: The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 2+ years of experience in a marketing role
Required Skills:
- Strong written and verbal communication skills
- Proficiency in Microsoft Office and marketing tools such as Google Analytics, CRM software, and email marketing platforms
- Ability to multitask, meet deadlines, and work independently
- Analytical mindset with attention to detail
Preferred Skills:
- Experience with SEO and content marketing
- Fluency in a second language
ASSUMPTION: Candidates with additional marketing certifications or experience in a specific industry may have an advantage.
💰 Compensation & Benefits
Salary Range: $63,000 - $69,000 per year
Benefits:
- Opportunities for career growth and professional development
- Collaborative and innovative work environment
- Health, dental, and vision insurance
- Paid time off and holidays
- Ongoing training and development resources
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Specialist role in the Orlando, Florida area.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand specializes in developing innovative brand experiences that resonate with today’s market demands.
- The team is driven by a passion for creativity, strategic thinking, and delivering measurable growth for clients.
- The company is committed to excellence and collaboration, pushing the boundaries of what a branding and development agency can achieve.
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Signal Tru Brand is a growing agency with a focus on innovation and creativity in the PR and communications industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site, with the possibility of occasional remote work.
Growth Opportunities:
- Potential career progression to Marketing Manager or similar roles with experience and strong performance.
- Opportunities for professional development through ongoing training and resources.
ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing department.
🌍 Location & Work Environment
Office Type: Creative and collaborative office environment
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Orlando, Florida, is a vibrant city with a growing job market and diverse industries.
- The city offers a mix of urban and suburban living options, with numerous cultural attractions and outdoor activities.
- The cost of living in Orlando is generally lower than in other major US cities.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work.
ASSUMPTION: The office environment is designed to foster creativity and collaboration, with opportunities for remote work to balance work-life needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Communication and presentation skills
- Marketing strategy and campaign development
- Analytical skills and data-driven decision making
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns you’ve led or contributed to.
- Research the company and be ready to discuss how your skills and experience align with their mission and values.
ATS Keywords: Marketing strategies, market research, campaign development, performance metrics, event planning, brand messaging, budgeting, forecasting, collaboration, creativity, attention to detail, multitasking
ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- CRM software (e.g., Salesforce, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Proficiency in industry-standard marketing tools is required for this role, with opportunities to learn and utilize new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for creativity and innovation
- Strategic thinking and problem-solving
- Collaboration and teamwork
Work Style:
- Creative and dynamic
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and tools?
- Can you provide an example of a successful marketing campaign you’ve led or contributed to?
- How do you balance creativity and data-driven decision making in your marketing strategies?
ASSUMPTION: Candidates who demonstrate a strong fit with the company’s values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously may require strong time management and organizational skills.
- The fast-paced nature of the marketing industry may necessitate quick decision-making and adaptability.
- Occasional remote work may require self-motivation and discipline to maintain productivity.
- The Orlando area may experience seasonal fluctuations in tourism and related industries, which could impact marketing efforts.
ASSUMPTION: Addressing these potential challenges proactively will help candidates succeed in this role and contribute to the company’s growth.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Associate, but with more responsibility for strategic planning and campaign execution.
- Compared to a Marketing Manager, this role has less supervisory responsibility but offers opportunities for career growth and professional development.
- In terms of career path, this role could lead to positions such as Marketing Manager, Marketing Director, or similar roles in related fields.
ASSUMPTION: Understanding the differences between this role and similar positions can help candidates determine if it’s the right fit for their career goals.
📝 Sample Projects
- Developing and executing a social media marketing campaign to increase brand awareness and engagement
- Conducting market research to identify new marketing opportunities and trends
- Collaborating with designers and content creators to develop campaign materials, such as graphics, videos, and blog posts
ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities the Marketing Specialist will be expected to perform.
❓ Key Questions to Ask During Interview
- What are the biggest marketing challenges facing the company in the next year, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company’s approach to measuring and analyzing the success of marketing campaigns?
- How does the Marketing Specialist role fit into the company’s overall marketing strategy and team structure?
- What opportunities are there for collaboration and knowledge-sharing with other departments, such as sales or product development?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the company, and their potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you’ve led or contributed to
- Research the company and be ready to discuss how your skills and experience align with their mission and values
- Follow up with the HR department one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
