📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Great Expressions Dental Centers
🔹 Location: Southfield, Michigan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing marketing initiatives to support GEDC dental offices
- Collaborating with practice managers and regional leadership
- Overseeing marketing projects from conception to completion
- Creating visually appealing marketing materials
ASSUMPTION: This role requires a high level of organization and project management skills to handle multiple projects simultaneously.
📋 Key Responsibilities
✅ Support development and execution of local marketing plans and initiatives
✅ Oversee all aspects of marketing projects from conception to completion
✅ Create visually appealing marketing materials, including flyers, brochures, social media graphics, and email templates
✅ Work closely with practice managers and regional leadership to understand their marketing goals and provide regular updates on campaign performance
✅ Liaise with external vendors as directed to ensure seamless execution of marketing campaigns
✅ Ensure all marketing activities adhere to GEDC brand standards and regulatory guidelines
✅ Keep abreast of the latest marketing trends and best practices, particularly in local and digital marketing
ASSUMPTION: This role may require occasional overtime or weekend work to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum of 2-3 years of experience in a marketing role, preferably with experience supporting multiple locations or businesses. Experience in the dental or healthcare industry required.
Required Skills:
- Exceptional project management skills with a proven ability to manage multiple projects simultaneously and meet deadlines
- Proficiency in marketing software, including HubSpot, Birdeye, WordPress, and Adobe Creative Suite
- Excellent written and verbal communication skills
- Strong interpersonal and collaboration skills
- Ability to work independently and as part of a team
- Detail-oriented with strong organizational skills
Preferred Skills:
- Experience with digital marketing channels (e.g., email/SMS campaigns, social media, local SEO)
ASSUMPTION: Candidates with additional language skills, particularly Spanish, may have an advantage in this role due to the diverse patient population.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the dental industry in Southfield, MI)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM. Occasional overtime or weekend work may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Great Expressions Dental Centers operates in the Wellness and Fitness Services industry, focusing on comprehensive oral health and providing quality dental care.
Company Size: Great Expressions Dental Centers has 1,001-5,000 employees, making it a mid-sized company. This size allows for ample opportunities for growth and collaboration while maintaining a manageable work environment.
Founded: Great Expressions Dental Centers was founded in 1982 and has since grown to 250 practices across 9 states.
Company Description:
- Great Expressions Dental Centers is a trusted provider and leader in preventive care, orthodontics, specialty care, and cosmetic dentistry
- The company is committed to delivering comprehensive and clinically distinctive care to inspire practices and team members
- Great Expressions Dental Centers focuses on connecting patients with quality dental care in their communities
Company Specialties:
- General dentistry
- Orthodontics
- Endodontics
- Periodontics
- Oral and Maxillofacial Surgery
- Pedodontics
Company Website: http://www.greatexpressions.com
ASSUMPTION: Great Expressions Dental Centers' focus on comprehensive oral health and quality dental care makes it an attractive employer for marketing professionals interested in the healthcare industry.
📊 Role Analysis
Career Level: This role is suitable for a Marketing Specialist with 2-5 years of experience looking to grow their career in marketing within the dental industry.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate closely with practice managers and regional leadership.
Work Arrangement: This is an on-site position located at the GEDC Practice Support Center in Southfield, MI, requiring an on-site presence 5 days per week.
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role as the company continues to grow
- Expanding marketing skills and knowledge through on-the-job training and professional development opportunities
- Potential to work on diverse marketing projects across multiple dental practices and regions
ASSUMPTION: The Marketing Specialist role at Great Expressions Dental Centers offers ample opportunities for career growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: The Marketing Specialist will work in a corporate office environment at the GEDC Practice Support Center in Southfield, MI.
Office Location(s): 29777 Telegraph Road, Suite 3000, Southfield, MI 48304, US
Geographic Context:
- Southfield, MI is a suburb of Detroit, offering a mix of urban and suburban living with a diverse population
- The area is home to numerous Fortune 500 companies and offers ample opportunities for career growth and networking
- Southfield has a humid continental climate with warm summers and cold, snowy winters
Work Schedule: Full-time, Monday-Friday, 8:30 AM - 5:00 PM. Occasional overtime or weekend work may be required.
ASSUMPTION: The Marketing Specialist should be comfortable working in a corporate office environment and be able to commute to the Southfield, MI location daily.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the Marketing Manager
- Final interview with the Marketing Director
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing skills and experience
- Project management abilities
- Communication and collaboration skills
- Cultural fit with the Great Expressions Dental Centers team
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role
- Provide specific examples of your project management experience and how you've handled multiple projects simultaneously
- Demonstrate your understanding of the dental industry and Great Expressions Dental Centers' mission and values
ATS Keywords: Marketing Specialist, Marketing, Project Management, Dental Industry, Healthcare Marketing, Local Marketing, Digital Marketing, Brand Compliance, Adobe Creative Suite, HubSpot, Birdeye, WordPress
ASSUMPTION: The application process for this role may take several weeks, depending on the number of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- HubSpot
- Birdeye
- WordPress
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The Marketing Specialist should be proficient in using marketing software and design tools to create visually appealing marketing materials and manage marketing projects.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Clinical excellence
- Integrity
- Teamwork
- Continuous learning
Work Style:
- Collaborative and team-oriented
- Results-driven and detail-oriented
- Adaptable and responsive to change
- Committed to continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
- Are you detail-oriented and able to manage multiple projects simultaneously?
- Are you committed to continuous learning and staying up-to-date with the latest marketing trends and best practices?
ASSUMPTION: The ideal candidate for the Marketing Specialist role at Great Expressions Dental Centers will be a strong cultural fit, aligning with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple marketing projects simultaneously with tight deadlines
- Adapting to the unique needs and goals of individual dental offices within the assigned region
- Ensuring brand compliance across various marketing channels and materials
- Staying up-to-date with the latest marketing trends and best practices in the dental industry
ASSUMPTION: The Marketing Specialist should be proactive, organized, and able to manage their time effectively to overcome these challenges.
📈 Similar Roles Comparison
- This role differs from other marketing positions in that it focuses specifically on the dental industry and requires an understanding of dental marketing best practices
- Great Expressions Dental Centers offers a unique opportunity to work in the dental industry without being a dental professional
- Career paths for Marketing Specialists at Great Expressions Dental Centers may include advancement to Senior Marketing Specialist or Marketing Manager roles
ASSUMPTION: The Marketing Specialist role at Great Expressions Dental Centers offers a unique blend of marketing and dental industry experience, setting it apart from other marketing roles.
📝 Sample Projects
- Developing and executing a local marketing campaign for a new dental office opening in the region
- Creating visually appealing marketing materials, such as flyers, brochures, and social media graphics, to promote dental services and special offers
- Managing email and SMS marketing campaigns to engage patients and promote dental services
ASSUMPTION: The Marketing Specialist should be prepared to work on diverse marketing projects that support the needs of GEDC dental offices and engage patients in the community.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges facing GEDC dental offices, and how can this role address them?
- How does this role collaborate with practice managers and regional leadership to understand their marketing goals and provide regular updates on campaign performance?
- What opportunities are there for professional development and growth within the marketing department?
- How does Great Expressions Dental Centers support work-life balance for its employees?
- What is the company's approach to staying informed about the latest marketing trends and best practices in the dental industry?
ASSUMPTION: The Marketing Specialist should ask thoughtful questions during the interview process to better understand the role, the team, and the company's marketing goals and strategies.
🛠️ Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role
- Prepare examples of your project management experience and how you've handled multiple projects simultaneously
- Demonstrate your understanding of the dental industry and Great Expressions Dental Centers' mission and values
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
