Marketing Specialist

📌 Core Information 🔹 Job Title: Marketing Specialist 🔹 Company: Demant Group 🔹 Location: Macquarie Park, NSW 2113, Australia 🔹 Job Type: Hybrid (3 days in office, 2 days working from home) 🔹 Category: Marketing 🔹 Date Posted: May 9, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing performance marketing strategies to drive growth and achieve daily hearing test targets and ROI. - Building brand awareness through digital marketing channels. - Collaborating with global marketing colleagues and paid media agency to optimize campaigns and improve lead acquisition quality. - Analyzing data and trends to inform strategic decisions and optimizations. - Managing and optimizing digital marketing campaigns across various channels, including paid search, affiliates, paid social media, display, and native. ASSUMPTION: This role requires a strong focus on data-driven decision making and a proactive approach to testing and learning to optimize performance. 📋 Key Responsibilities - Design and implement performance marketing plans and projects to grow each digital channel and meet new customer acquisition targets. - Manage campaign briefing for digital creative development, global marketing, and local agency management and coordination. - Execute and measure the performance of digital marketing campaigns across various channels. - Conduct regular reporting on digital marketing performance and provide updates and recommendations. - Collaborate with global performance marketing colleagues and paid media agency to optimize campaigns and improve lead acquisition quality. - Troubleshoot and optimize the online customer journey. - Stay up-to-date with new trends, technologies, and emerging digital media opportunities. - Drive improved use of data and analytics to increase lead generation and actionable outcomes. - Ensure timely and accurate invoicing by agencies and external parties. ASSUMPTION: This role requires strong analytical skills, a results-driven mindset, and the ability to work independently and proactively solve challenges. 🎯 Required Qualifications Education: - Undergraduate degree in Marketing, Communications, or Business Experience: - 5+ years of hands-on performance marketing experience across a variety of channels. Required Skills: - Performance growth mindset - Strong work ethic and highly organized and structured - Confidence managing large paid media budgets and executing campaigns within allocated parameters - Proven experience in A/B testing and developing test and learn frameworks - Strategic thinker yet detail-oriented and comfortable working in a dynamic, fast-paced environment - Hands-on experience delivering digital marketing campaigns across paid search, paid social, affiliates, native, and display - Experience working closely with a media agency and other relevant digital media vendors - Demonstrated ability in developing and optimizing digital campaign tactics, messages, and creative - Strong analytical mindset and comfortable working with data to make recommendations - Working knowledge and experience of A/B testing methodologies - Sound project management skills and attention to detail - Experienced participating in the digital campaign development process (from brief to execution) - Flexibility with some after-hours global calls Preferred Skills: - Hands-on experience with the following platforms: Google Ads, Google Tag Manager, Google Analytics, Facebook Business Manager (Meta Business Suite), and Google Business Profile - Working with an enterprise Customer Relationship Management (CRM) platform - SEO and CRO optimization knowledge and skills ASSUMPTION: Candidates should have a proven track record in driving growth and achieving performance targets in a performance marketing role. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 AUD per year (based on industry standards for a Marketing Specialist with 5-10 years of experience in Australia) Benefits: - Competitive renumeration package - Hybrid working (3 days in office, 2 days working from home) - Professional development - MyRewards program - discounts to over 400 retailers and services across Australia - Online Wellbeing centre - activities, workouts, meditations, nutritional and financial advice - Employee Assistance Program - Novated leasing - Birthday and Christmas gifts Working Hours: Full-time (40 hours per week) 📌 Applicant Insights 🔍 Company Context Industry: Medical Equipment Manufacturing Company Size: 5,001-10,000 employees Founded: 1943 (as Demant A/S) Company Description: Audika Group is the hearing care division of Demant and has its headquarters in Denmark. It is one of the world’s leading hearing care retailers, with more than 2,500 clinics across 24 markets. Audika Group is dedicated to delivering life-changing hearing care and improving the quality of life for people with hearing loss. Company Specialties: - Audiology - Hearing aids - Hearing care - Hearing tests Company Website: ASSUMPTION: Working at Audika Group offers opportunities to make a meaningful impact on people's lives by helping them hear better. 📊 Role Analysis Career Level: Mid-career (5-10 years of experience) Reporting Structure: Reports directly to the Lead, Customer Acquisition & Media Work Arrangement: Hybrid (3 days in office, 2 days working from home) Growth Opportunities: - Potential to grow into a leadership role as the company expands its digital marketing efforts. - Opportunities to work on global marketing projects and collaborate with international teams. ASSUMPTION: This role offers growth potential for the right candidate with strong performance and a desire to take on more responsibilities. 🌍 Location & Work Environment Office Type: Hybrid (combination of on-site and remote work) Office Location(s): Macquarie Park, NSW 2113, Australia Geographic Context: - Macquarie Park is a suburb in the Northern Suburbs of Sydney, Australia. - It is home to several corporate headquarters and has a mix of commercial and residential areas. - The suburb has good public transportation links to the Sydney CBD and other major business districts. Work Schedule: - Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for some after-hours global calls) ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-depth behavioral and technical interviews 4. Final round interview with the hiring manager Key Assessment Areas: - Problem-solving skills and ability to think critically about marketing challenges - Data analysis and interpretation skills - Knowledge of digital marketing channels and platforms - Ability to work collaboratively and manage external relationships - Cultural fit and alignment with Audika Group's values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills. - Research Audika Group and the hearing care industry to show your enthusiasm and understanding of the company and its mission. ATS Keywords: Performance marketing, digital marketing, campaign management, data analysis, conversion optimization, project management, customer acquisition, paid media, social media, SEO, CRO, budget management, problem-solving, collaboration ASSUMPTION: The interview process will focus on assessing your problem-solving skills, data analysis abilities, and cultural fit with Audika Group. 🛠️ Tools & Technologies - Google Ads - Google Tag Manager - Google Analytics - Facebook Business Manager (Meta Business Suite) - Google Business Profile - Enterprise Customer Relationship Management (CRM) platform - SEO and CRO optimization tools ASSUMPTION: Familiarity with these tools is desirable, but Audika Group is willing to provide training and support to the right candidate. 👔 Cultural Fit Considerations Company Values: - Customer-centricity - Collaboration - Innovation - Integrity - Accountability Work Style: - Data-driven and analytical - Results-oriented and focused on achieving targets - Collaborative and team-focused - Adaptable and open to learning and growth - Strong communication and interpersonal skills Self-Assessment Questions: 1. How do you ensure that your marketing strategies align with Audika Group's customer-centric approach? 2. Can you provide an example of a time when you had to collaborate with external vendors or agencies to achieve a marketing goal? 3. How do you stay up-to-date with the latest trends and technologies in digital marketing, and how do you apply this knowledge to your work? 4. Can you describe a situation where you had to adapt your marketing strategy due to changing circumstances or new data insights? ASSUMPTION: Audika Group values candidates who are passionate about their work, committed to continuous learning, and dedicated to delivering exceptional customer experiences. ⚠️ Potential Challenges 1. Workload fluctuations: Marketing campaigns may require additional hours during peak periods or when launching new initiatives. 2. Global collaboration: Working with international teams may present challenges in communication and time zone differences. 3. Budget constraints: Marketing campaigns may be subject to budget limitations, requiring creative problem-solving and resource optimization. 4. Keeping up with industry trends: The digital marketing landscape is constantly evolving, requiring continuous learning and adaptation. ASSUMPTION: Candidates should be prepared to manage workload fluctuations, adapt to global collaboration, and stay current with industry trends to succeed in this role. 📈 Similar Roles Comparison 1. Marketing Manager vs. Marketing Specialist: A Marketing Manager typically has more strategic responsibilities, while a Marketing Specialist focuses on tactical execution. In this role, you'll have a mix of strategic planning and tactical implementation. 2. Industry-specific context: This role is unique to the hearing care industry, requiring an understanding of the target audience's specific needs and challenges related to hearing loss. 3. Career path comparison: This role can serve as a stepping stone to a leadership position in marketing or a broader role within the hearing care industry. ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with the potential for career growth in the hearing care industry. 📝 Sample Projects 1. Campaign optimization: Develop and implement A/B testing strategies to optimize digital marketing campaigns and improve conversion rates. 2. Customer journey mapping: Analyze and optimize the online customer journey to improve lead acquisition quality and reduce friction points. 3. SEO and CRO optimization: Conduct keyword research, on-page optimization, and A/B testing to improve organic search rankings and conversion rates. ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives you may undertake in this role. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 3-6 months? 2. How does this role fit into the broader marketing strategy for Audika Group? 3. What are the most significant challenges facing the marketing team currently, and how can this role help address them? 4. How does Audika Group support the professional development and growth of its marketing team members? 5. What are the key performance indicators (KPIs) for this role, and how will my success be measured? ASSUMPTION: Asking these questions will help you understand the role's priorities, challenges, and growth opportunities, as well as Audika Group's approach to professional development and performance measurement. 📝 Next Steps for Applicants To apply for this position: - Submit your application through [this link](https://careers.demant.com/audika_Australia/job/Macquarie-Park-Marketing-Specialist-NSW-2113/1201566101/). - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills. - Research Audika Group and the hearing care industry to show your enthusiasm and understanding of the company and its mission. - Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.