🔹 Job Title: Marketing Specialist
🔹 Company: Julius Baer
🔹 Location: Hong Kong
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset and strong execution skills, with a focus on the Greater China market. The ideal candidate will have a proven track record in marketing, preferably in the financial industry, and be able to work effectively with various teams and stakeholders.
✅ Implement marketing plans, including brand development across channels, sponsorships, client communications, prospecting, and client events, with a focus on Greater China
✅ Support development and implementation of a distinct marketing proposition for the UHNW segment
✅ Proactively identify new opportunities, partners, and initiatives to promote the bank and enhance client experience
✅ Plan and manage assigned marketing budgets, including accountability and reporting
✅ Ensure compliance and application of policy, guidelines, and procedures relating to marketing activities
✅ Proactively partner, advise, and manage key stakeholders, particularly in the front business
✅ Support Head of Marketing Asia Pacific in developing the marketing strategy and manage assigned projects for the region, aligned with business strategy
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to take on new challenges as they arise.
Education: A recognized university degree in marketing, communications, business, or finance
Experience: At least 10 years of professional experience, preferably in the financial industry
Required Skills:
Preferred Skills:
ASSUMPTION: While the role requires a specific set of skills, the ideal candidate will also possess a strong work ethic, a willingness to learn, and the ability to thrive in a dynamic and fast-paced environment.
Salary Range: The salary range for this role is estimated to be HKD 800,000 - 1,200,000 per annum, based on industry standards for a senior marketing role in Hong Kong with 10+ years of experience. The final offer will depend on the candidate's qualifications and experience.
Benefits:
Working Hours: The role requires a standard workweek of 40 hours, with flexibility to work additional hours as needed to meet project deadlines or business demands.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The benefits package is subject to change and may be adjusted based on the company's policies and the candidate's employment status.
Industry: Julius Baer is a global wealth management firm, providing wealth management services to private clients and institutions worldwide.
Company Size: Julius Baer has approximately 6,000 employees globally, providing a large and diverse work environment.
Founded: Julius Baer was founded in 1890 in Switzerland and has since grown into a global financial institution with a presence in over 25 countries.
Company Description:
Company Specialties:
Company Website: www.juliusbaer.com
ASSUMPTION: Julius Baer's global presence and diverse range of services provide ample opportunities for career growth and development. The company's commitment to personalized and independent advice sets it apart in the wealth management industry.
Career Level: This role is at the senior level, with a focus on strategic planning and execution. The ideal candidate will have a proven track record in marketing and be able to provide leadership and guidance to junior team members.
Reporting Structure: The Marketing Specialist will report directly to the Head of Marketing Asia Pacific and work closely with various teams, including front business, brand & communications, and global products & services.
Work Arrangement: This role requires a standard workweek of 40 hours, with flexibility to work additional hours as needed to meet project deadlines or business demands. The role is based in Hong Kong, with a focus on supporting the Asia business, particularly Greater China.
Growth Opportunities:
ASSUMPTION: The Marketing Specialist role offers significant opportunities for career growth and development within Julius Baer's marketing function. The ideal candidate will be proactive in seeking out new challenges and opportunities to advance their career.
Office Type: Julius Baer's Hong Kong office is a modern and collaborative workspace, designed to foster creativity and innovation.
Office Location(s): 1 Harbour View Street, Central, 39/F, One International Finance Centre, Hong Kong
Geographic Context:
Work Schedule: The role requires a standard workweek of 40 hours, with flexibility to work additional hours as needed to meet project deadlines or business demands. The work schedule may vary depending on the candidate's specific role and responsibilities.
ASSUMPTION: Julius Baer's Hong Kong office provides a modern and collaborative work environment, with ample opportunities for professional growth and development. The city's vibrant business environment and strategic location make it an ideal base for supporting the region's wealth management needs.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Brand Development, Digital Marketing, Events Management, Client Communications, Sponsorships, Strategic Planning, Stakeholder Management, Budget Management, Creative Thinking, Interpersonal Skills, Proactive Approach, Organizational Skills, Team Player, Greater China, Solutions-Oriented, Hands-On Delivery
ASSUMPTION: Julius Baer's interview process is designed to assess the candidate's marketing skills, cultural fit, and alignment with the company's values. The ideal candidate will be proactive in preparing for the interview and demonstrating their relevant experience and skills.
ASSUMPTION: The Marketing Specialist role requires proficiency in Microsoft Office Suite and CRM systems, as well as familiarity with marketing automation tools and social media platforms. The ideal candidate will have experience using these tools in a marketing context.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Julius Baer's culture is centered around client-centricity, objectivity, independence, entrepreneurship, and responsibility. The ideal candidate will be able to demonstrate a strong fit with these values and a willingness to embrace the company's dynamic and collaborative work environment.
ASSUMPTION: The Marketing Specialist role presents unique challenges and opportunities, requiring a strong understanding of the Greater China market, excellent communication and interpersonal skills, and the ability to work independently and collaboratively. The ideal candidate will be proactive in seeking out new challenges and opportunities to grow and develop within the role.
ASSUMPTION: The Marketing Specialist role at Julius Baer presents unique opportunities and challenges compared to similar roles in the wealth management industry. The ideal candidate will possess a strong understanding of the Greater China market and be able to leverage Julius Baer's unique value proposition to drive marketing success.
ASSUMPTION: The Marketing Specialist role involves a wide range of projects, requiring strong strategic thinking, creativity, and execution skills. The ideal candidate will be proactive in seeking out new opportunities and driving marketing success across various channels and initiatives.
ASSUMPTION: The ideal candidate will be proactive in asking insightful questions during the interview process, demonstrating their interest in the role and their understanding of Julius Baer's business and the wealth management industry in Greater China.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.