📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: ASSA ABLOY
🔹 Location: Espoo, Uusimaa, Finland or Joensuu, Pohjois-Karjala, Finland
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing and developing customer-oriented marketing materials
- Participating in various marketing tasks, including event planning and product launches
- Collaborating closely with sales, product management, and marketing partners
- Working in a global environment with a leading access solutions provider
ASSUMPTION: This role requires a strategic and creative mindset, with a focus on customer-centric marketing. The ideal candidate will have experience in B2B and technical marketing.
📋 Key Responsibilities
✅ Develop and implement marketing strategies and plans for ABLOY brand in Finland
✅ Create and manage marketing materials, campaigns, and events
✅ Collaborate with sales, product management, and marketing partners to ensure consistent brand messaging
✅ Monitor and analyze market trends and competitor activities to inform marketing strategies
✅ Manage marketing budgets and allocate resources effectively
ASSUMPTION: The role requires a proactive and results-driven approach, with a strong focus on customer needs and market trends.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in marketing, with a focus on B2B and technical marketing
Required Skills:
- Proven track record in marketing planning and execution
- Strong communication and collaboration skills
- Fluency in Finnish and English, both written and spoken
- Proficiency in using marketing tools and software
Preferred Skills:
- Experience in the building materials or security industry
- Knowledge of the ABLOY brand and products
- Experience working in a global organization
ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on B2B and technical marketing. Experience in the building materials or security industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- Lunch benefits
- Wellness benefits
- Development opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a marketing specialist role with 5-10 years of experience in Finland.
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale Building Materials
Company Size: 10,001+ employees (Global leader in access solutions)
Founded: 1994 (as ASSA ABLOY, originally founded in 1964 as ASSA)
Company Description:
- Global leader in access solutions, with sales of SEK 150 billion and 63,000 employees
- Operations in over 70 countries and sales worldwide
- Innovations enable safe, secure, and convenient access to physical and digital places
Company Specialties:
- Locks
- Access control
- Door automatics
- Door closers
- Security solutions
- Mobile keys
- Safety and convenience
- Identification
- Biometrics
- Secure ID management
Company Website: https://www.assaabloy.com/group/en
ASSUMPTION: ASSA ABLOY is a global leader in access solutions, with a strong focus on innovation and customer-centricity.
📊 Role Analysis
Career Level: Experienced (5-10 years of experience)
Reporting Structure: Reports directly to the Marketing Manager, Finland
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities
- Opportunities to work on international projects and gain global experience
- Access to training and development opportunities within the ASSA ABLOY Group
ASSUMPTION: This role offers opportunities for career growth and development within a global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Espoo and Joensuu
Office Location(s): Espoo, Uusimaa, Finland and Joensuu, Pohjois-Karjala, Finland
Geographic Context:
- Espoo is the second most populous city in Finland, located in the capital region of Uusimaa
- Joensuu is a city in Eastern Finland, located in the North Karelia region
- Both locations offer a mix of urban and natural environments
Work Schedule: Full-time, 40 hours per week, with flexible working hours and remote work options available
ASSUMPTION: The office locations offer a mix of urban and natural environments, with modern, collaborative workspaces.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing planning and execution skills
- Communication and collaboration skills
- Customer-centric mindset
- Industry knowledge and market trends awareness
- Cultural fit and alignment with ASSA ABLOY's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Showcase your understanding of the ABLOY brand and products
- Demonstrate your ability to work in a global, collaborative environment
- Prepare for behavioral and situational interview questions focused on marketing scenarios
ATS Keywords: Marketing planning, B2B marketing, technical marketing, customer-centric, marketing materials, event planning, product launch, market trends, competitor analysis, marketing budget, global marketing
ASSUMPTION: The application process focuses on assessing marketing skills, customer-centric mindset, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The role requires proficiency in marketing tools and software, with a focus on marketing automation, CRM, and project management.
👔 Cultural Fit Considerations
Company Values:
- Safety and security
- Innovation and sustainability
- Collaboration and teamwork
- Customer-centricity
- Responsibility and integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Customer-centric and market-focused
- Global and culturally diverse
- Continuously learning and improving
Self-Assessment Questions:
- How do you ensure that your marketing strategies and materials align with ABLOY's brand and values?
- Can you provide an example of a successful marketing campaign you've led, and how you measured its impact?
- How do you stay up-to-date with market trends and competitor activities in the building materials or security industry?
ASSUMPTION: A strong cultural fit for this role requires a customer-centric mindset, collaboration, and a global perspective.
⚠️ Potential Challenges
- Working in a fast-paced, global environment with tight deadlines
- Managing multiple projects and stakeholders simultaneously
- Adapting to changes in market trends and competitor activities
- Balancing strategic marketing planning with day-to-day tactical tasks
- Navigating a large, matrixed organization with multiple reporting lines
ASSUMPTION: The role may present challenges related to working in a fast-paced, global environment and managing multiple projects and stakeholders.
📈 Similar Roles Comparison
- Marketing Manager, B2B - focuses more on strategic planning and team leadership
- Product Marketing Manager - focuses more on product-specific marketing and go-to-market strategies
- Marketing Specialist, B2C - focuses more on consumer-facing marketing and branding
ASSUMPTION: This role is similar to other marketing specialist roles but focuses more on B2B and technical marketing within a global organization.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch
- Conducting market research and analyzing competitor activities to inform marketing strategies
- Managing an event or trade show, including vendor coordination and logistics
- Creating and implementing a marketing automation workflow to improve lead generation and nurturing
ASSUMPTION: Sample projects may include product launches, market research, event management, and marketing automation workflows.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other departments, such as sales and product management?
- What are the most challenging aspects of working in a global, matrixed organization?
- How does the company support the growth and development of marketing professionals?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: Interview questions should focus on role priorities, collaboration, organizational structure, growth opportunities, and performance metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions focused on marketing scenarios
- Follow up with the hiring manager, Katja Joronen, one week after submitting your application
- If selected for an interview, be prepared to discuss your marketing experience and strategies in detail
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
