Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Coca-Cola İçecek

🔹 Location: Dushanbe, Dushanbe, Tajikistan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-02T00:00:00Z

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Increasing consumer value of the product
• Studying market trends and competition
• Forecasting sales volume and generating consumer demand
• Analyzing competitive environment and adjusting marketing strategies
• Collaborating with cross-functional teams to achieve common goals

ASSUMPTION: This role requires a strong understanding of market dynamics and a proactive approach to identifying and capitalizing on opportunities. Effective communication and teamwork skills are essential for success in this position.

📋 Key Responsibilities

✅ Increase consumer value of the product: Develop and implement strategies to enhance the appeal and utility of the product to consumers, driving demand and market share.

✅ Study market trends and competition: Monitor market trends, analyze competitor activities, and stay updated on industry best practices to inform marketing strategies.

✅ Forecast sales volume and generate consumer demand: Utilize market data and insights to forecast sales volume, generate consumer demand, and optimize resource allocation.

✅ Analyze competitive environment and adjust marketing strategies: Continuously evaluate the competitive landscape, assess the impact of changes in tax, price, and customs policies, and adapt marketing strategies accordingly.

✅ Collaborate with cross-functional teams: Work closely with other departments, such as sales, finance, and operations, to ensure alignment of marketing efforts with overall business objectives and resource constraints.

ASSUMPTION: Success in this role requires a strategic mindset, strong analytical skills, and the ability to balance short-term tactical decisions with long-term strategic planning.

💰 Required Qualifications

Education: Bachelor's degree in Economics, Management, or a related field

Experience: At least 1 year of marketing experience, preferably in the FMCG industry

Required Skills:

• Market analysis and forecasting
• Competitive analysis and strategy development
• Cross-functional team collaboration
• Strong communication and presentation skills
• Proficiency in MS Office and relevant industry-specific software

Preferred Skills:

• Bilingual proficiency in English
• Experience with marketing automation tools
• Knowledge of local market and consumer behavior

ASSUMPTION: Candidates should have a solid foundation in marketing principles, a proven track record in market analysis and forecasting, and the ability to thrive in a dynamic, cross-functional team environment.

💰 Compensation & Benefits

Salary Range: Not specified; however, based on industry standards for a Marketing Specialist role, the estimated salary range is $50,000 - $80,000 USD, with an average of $65,000 USD.

Benefits:

• Health insurance coverage
• Retirement plan contributions
• Training and development opportunities
• Employee discounts on Coca-Cola products
• Access to company's social clubs and networks
• Inclusive and family-friendly policies

ASSUMPTION: The compensation package is competitive with industry standards and includes comprehensive health benefits, retirement planning, and various employee perks and discounts.

📌 Applicant Insights

Company Context

Industry: Food and Beverage Services

Company Size: 10,000+ employees

Founded: Not specified

Company Description:

• Coca-Cola İçecek is a multinational beverage company operating in 12 countries, producing, distributing, and selling sparkling and still beverages, juices, waters, sports and energy drinks, iced teas, and coffee.
• The company employs more than 10,000 people, has a total of 33 bottling plants, and 3 fruit processing plants in 12 countries, offering a wide range of beverages to a population base of 600 million people.
• CCI is committed to sustainability and responsible business practices, focusing on water stewardship, packaging waste reduction, and community investment.
• The company's sustainability commitments include a 30% reduction in water usage, a 30% reduction in packaging waste, and a 50% increase in the proportion of recycled materials in packaging by 2030.

Company Specialties:

• Beverage production and distribution
• Sustainability and corporate social responsibility
• Community investment and development
• Employee development and engagement

Company Website: www.cci.com.tr/en

ASSUMPTION: Coca-Cola İçecek offers a comprehensive range of beverages and is committed to sustainable and responsible business practices, providing extensive employment opportunities and community investment.

📊 Role Analysis

Career Level: Junior to Mid-level

Reporting Structure: Not specified

Work Arrangement: On-site/Hybrid, with a 40-hour workweek and flexible working hours based on business needs

Growth Opportunities:

• Potential career progression to senior marketing roles
• Expanding responsibilities based on performance and business needs
• Gaining experience in a multinational corporation
• Developing leadership and project management skills

ASSUMPTION: The Marketing Specialist role offers opportunities for career growth, skill development, and exposure to diverse aspects of marketing and business operations.

📍 Location & Work Environment

Office Type: Corporate office with a modern, collaborative work environment

Office Location: Dushanbe, Dushanbe, Tajikistan

Geographic Context:

• Dushanbe is the capital and largest city in Tajikistan, with a population of approximately 900,000 people
• The city is known for its historic and cultural landmarks, as well as its modern infrastructure and business opportunities
• Dushanbe is located in a valley surrounded by mountains, with the Varzob River flowing through the city

Work Schedule: Standard business hours, with flexibility for remote work and overtime as needed

ASSUMPTION: The work environment offers a modern, collaborative office space in a historic and culturally rich city, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening interview
• In-person or virtual on-site interview with the hiring manager
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Market analysis and forecasting skills
• Competitive analysis and strategy development
• Cross-functional team collaboration
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral and situational interview questions that assess your problem-solving and decision-making abilities
• Research the company, its industry, and competitors to demonstrate your market knowledge and understanding
• Practice common interview questions and prepare responses that showcase your unique qualifications and fit for the role
• Be prepared to discuss your long-term career goals and how this role fits into your plans

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