📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: OMERS
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving traffic, awareness, and engagement for SQ1 District through integrated, multi-channel campaigns
- Creating and managing promotional calendars, campaign toolkits, and marketing plans
- Supporting events and activations, including specialty leasing initiatives, in-centre installations, and seasonal experiences
- Partnering with retail partners to support marketing initiatives and performance tracking
- Monitoring industry trends and competitor activity to help evolve SQ1 District’s marketing strategy
ASSUMPTION: This role requires a balance of creativity and organization, with a strong focus on storytelling and community engagement.
📋 Key Responsibilities
✅ Execute integrated, multi-channel campaigns across social media, email, website, and on-site signage
✅ Coordinate editorial calendar and create content for the district’s target audiences
✅ Create and manage promotional calendars, campaign toolkits, and marketing plans
✅ Support with execution of events and activations from annual marketing plan
✅ Partner with digital team to manage and maintain the SQ1 District website and digital directories
✅ Proactively communicate with retail partners to support marketing initiatives and performance tracking
✅ Oversee social listening and support public relations efforts to strengthen community engagement and brand reputation
✅ Track and process invoices, reconcile budgets, and maintain PO documentation for third-party suppliers and vendors
✅ Contribute to award submissions and assist with reporting and post-campaign analysis
✅ Assist with development of community partnerships and sponsorship opportunities
✅ Monitor industry trends, emerging platforms, and competitor activity to help evolve SQ1 District’s marketing strategy
ASSUMPTION: This role involves a mix of creative and administrative tasks, with a focus on driving engagement and community connection.
🎯 Required Qualifications
Education: University/College Degree or Diploma in Marketing, Communications, Design, or a related field
Experience: 3+ years of marketing experience, ideally in mixed-use, real estate, retail, or lifestyle environments
Required Skills:
- Excellent organizational and project management skills
- Strong verbal and written communication skills, with a knack for compelling copy and storytelling
- Proficiency in content creation tools such as Adobe Suite, Photoshop, and website CMS including WordPress
- Microsoft Office for tracking, planning, and reporting
- Experience with social media platforms (Instagram, Facebook, TikTok), community engagement, and analytics tools
- Flexible availability during key activation periods, including evenings and weekends as needed
- Collaborative mindset, with a passion for connecting people and place through marketing
Preferred Skills:
- Experience with event planning and coordination
- Fluency in additional languages
ASSUMPTION: Candidates with relevant experience in mixed-use or retail environments will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - 80,000 per year (Based on industry standards for a Marketing Specialist with 3-5 years of experience in the Greater Toronto Area)
Benefits:
- Competitive benefits package
- Retirement savings plan with employer contribution
- Employee and family assistance program
- Flexible work arrangements
Working Hours: Full-time, with flexible hours during key activation periods
ASSUMPTION: The salary range is estimated based on industry standards for the role and location, and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on real estate investment and development
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1962, with a rich history and established reputation in the industry
Company Description:
- OMERS is one of Canada’s largest defined benefit pension plans, with CAD 138.2 billion in net assets
- Invests and administers pensions for over half a million active, deferred, and retired employees of municipalities, school boards, libraries, police, and fire departments across Ontario
- Has a global presence with offices in major cities across North America and Europe
Company Specialties:
- Real estate investment and development
- Pension fund management
- Global investment strategies
Company Website: www.omers.com
ASSUMPTION: OMERS is a well-established company with a strong focus on real estate investment and development, providing a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing department and the broader organization
Reporting Structure: Reports directly to the Marketing Manager for SQ1 District
Work Arrangement: On-site, with flexible hours during key activation periods
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to contribute to the growth and success of SQ1 District, a high-profile mixed-use development
ASSUMPTION: This role offers a unique opportunity to work on a high-profile project and gain valuable experience in mixed-use marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space within SQ1 District
Office Location(s): Mississauga, Ontario, Canada
Geographic Context:
- Mississauga is the sixth-largest city in Canada and is located in the Greater Toronto Area (GTA)
- The city offers a diverse and multicultural environment, with a wide range of amenities and attractions
- Mississauga has a strong and growing economy, with a focus on sectors such as technology, finance, and life sciences
Work Schedule: Full-time, with flexible hours during key activation periods, including evenings and weekends as needed
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview or presentation
Key Assessment Areas:
- Creativity and storytelling skills
- Organizational and project management skills
- Understanding of mixed-use marketing and community engagement
- Adaptability and flexibility during key activation periods
Application Tips:
- Highlight relevant experience in mixed-use or retail marketing
- Include examples of successful marketing campaigns and their impact
- Tailor your resume and cover letter to emphasize your fit for this specific role
- Prepare questions that demonstrate your interest in the role and the company
ATS Keywords: Marketing Specialist, SQ1 District, mixed-use, retail, community engagement, event planning, content creation, social media, analytics
ASSUMPTION: The application process is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Adobe Suite (Photoshop, Illustrator, etc.)
- WordPress or other website CMS
- Microsoft Office (Excel, PowerPoint, Word)
- Social media platforms (Instagram, Facebook, TikTok)
- Analytics tools (Google Analytics, social media analytics, etc.)
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be comfortable using them in a fast-paced environment.
👔 Cultural Fit Considerations
Company Values:
- People-first approach
- Collaboration and teamwork
- Innovation and continuous learning
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving results and community engagement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about connecting people and place through marketing?
- Do you have a strong sense of community and a desire to engage with diverse audiences?
ASSUMPTION: Candidates who align with OMERS' people-first approach and collaborative work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working flexible hours during key activation periods, including evenings and weekends
- Adapting to changes in marketing strategies and priorities
- Balancing creative and administrative tasks, with a focus on driving engagement and community connection
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a focus on results-driven marketing.
📈 Similar Roles Comparison
- Unlike traditional retail marketing roles, this position focuses on a mixed-use development with a strong emphasis on community engagement and events
- OMERS offers a unique opportunity to work for a large, established pension fund manager with a global presence and a strong focus on real estate investment and development
- This role offers a clear career path within the marketing department and the broader organization, with opportunities for growth and development
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new retail store within SQ1 District
- Coordinating and promoting a community event or festival to drive engagement and awareness for the district
- Creating and managing a social media campaign to highlight the unique features and benefits of SQ1 District
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the focus on community engagement and events in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the broader marketing strategy for OMERS and SQ1 District?
- What are the key priorities for this role in the first 90 days?
- How does OMERS support the growth and development of its employees?
- What are the most rewarding aspects of working on the SQ1 District project?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for your interview by researching OMERS, SQ1 District, and the marketing department
- Prepare questions to ask the interviewer about the role, the team, and the company
- Follow up after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
