Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Advanced Info Service Public Company Limited (AIS)

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strengthening relationships with business partners and seeking cooperation opportunities within their ecosystem
• Driving sales management activities, including handset sell-in, prepaid activation, and top-ups
• Analyzing market context and competitor movements
• Collaborating with cross-functional teams to deliver smooth operations and services
• Monitoring and managing budgets

ASSUMPTION: This role requires a balance of strategic thinking, relationship-building, and operational execution. The ideal candidate will be eager to learn and grow within a dynamic and competitive industry.

📋 Key Responsibilities

✅ Strengthen relationships with business partners and seek opportunities for cooperation within their ecosystem

✅ Drive handset sell-in, prepaid activation, and prepaid top-up through defining strategy and tactics that best suit each business partner

✅ Fully understand the market context and analyze competitor movements

✅ Drive cross-functional teams to deliver smooth and flawless services and operation tasks for business partners

✅ Monitor and manage budgets

ASSUMPTION: The role requires a strong understanding of market dynamics, competitive analysis, and effective team collaboration to achieve business objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of relevant experience in sales, marketing, or a related field

Required Skills:

• Strong analytical skills and market understanding
• Excellent communication and interpersonal skills
• Proven ability to work collaboratively with cross-functional teams
• Fluency in English and Thai

Preferred Skills:

• Experience in the telecommunications industry
• Proven track record in sales or marketing
• Familiarity with CRM software and data analysis tools

ASSUMPTION: While industry-specific experience is not required, it would be beneficial for candidates to have a strong foundation in sales, marketing, or a related field, as well as a willingness to learn and adapt in a dynamic environment.

💰 Compensation & Benefits

Salary Range: Industry standard for entry-level marketing roles in Bangkok, Thailand is THB 30,000 - 50,000 per month. This estimate is based on market research and may vary depending on the candidate's qualifications and experience.

Benefits:

• Health insurance
• Retirement fund
• Performance-based bonuses
• Training and development opportunities

Working Hours: Full-time position with standard office hours (Monday - Friday, 8:30 AM - 5:30 PM). Overtime may be required based on business needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Advanced Info Service Public Company Limited (AIS) operates in the competitive telecommunications industry, providing mobile phone, high-speed home broadband, and digital services to over 45.7 million subscribers in Thailand.

Company Size: AIS is a large organization with over 10,000 employees, offering ample opportunities for growth and development.

Founded: AIS was founded in 1990 and has since grown to become the leading digital service provider in Thailand.

Company Description:

• AIS is committed to providing best-in-class services that help people fulfill their dreams
• The company focuses on five core businesses: mobile phones, high-speed home broadband, digital services, AIS eSports, and AIS Insurance Service
• AIS aims to become a Cognitive Tech-Co, supporting a robust digital infrastructure for Thailand and boosting the industrial sector's competitive potential

Company Specialties:

• 5G network services
• High-speed home broadband
• Digital services, including video, the Cloud, digital payments, and the Internet of Things (IoT)

Company Website: http://www.ais.th

ASSUMPTION: AIS is a well-established company with a strong focus on innovation and growth, offering a dynamic work environment for employees.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role, with opportunities for growth and advancement within the company

Reporting Structure: The Marketing Specialist will report directly to the Recruiter, Phanchita Warasirikunlawat

Work Arrangement: On-site, full-time position with standard office hours and potential overtime based on business needs

Growth Opportunities:

• Advancement within the marketing department or other departments within the company
• Training and development opportunities to enhance skills and knowledge
• Potential to work on high-profile projects and campaigns

ASSUMPTION: The Marketing Specialist role offers a strong foundation for career growth and development within the telecommunications industry.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and innovation

Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH

Geographic Context:

• Bangkok is the capital and most populous city in Thailand, offering a vibrant and dynamic work environment
• The city is known for its rich culture, history, and diverse culinary scene
• Bangkok is a major hub for the telecommunications industry in Southeast Asia

Work Schedule: Standard office hours (Monday - Friday, 8:30 AM - 5:30 PM) with potential overtime based on business needs

ASSUMPTION: The work environment at AIS is dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership
• Job offer and onboarding

Key Assessment Areas:

• Market understanding and analytical skills
• Communication and interpersonal skills
• Problem-solving and critical thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the telecommunications industry and AIS's business
• Prepare thoughtful questions to ask the interviewer about the role and company

ATS Keywords: Marketing, Sales, Business Partnership, Market Analysis, Budget Monitoring, Team Collaboration, Operational Support, Telecommunications, AIS

ASSUMPTION: The application process at AIS is competitive and thorough, with a strong focus on assessing the candidate's skills, experiences, and cultural fit.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Data analysis tools (e.g., Microsoft Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The Marketing Specialist will be expected to use various tools and technologies to effectively manage their responsibilities and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on collaboration and teamwork
• Opportunities for growth and development
• Performance-driven culture

Self-Assessment Questions:

• Do you have a strong understanding of market dynamics and competitor movements in the telecommunications industry?
• Are you comfortable working in a dynamic and fast-paced work environment?
• Do you possess strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams?

ASSUMPTION: A strong cultural fit is essential for success in this role, as the Marketing Specialist will be expected to work collaboratively with various teams and stakeholders within the company.

⚠️ Potential Challenges

• Working in a competitive and dynamic industry
• Managing multiple priorities and stakeholders
• Adapting to a fast-paced work environment with potential overtime
• Developing a strong understanding of the telecommunications industry and AIS's business

ASSUMPTION: The Marketing Specialist role presents unique challenges and opportunities for growth and development within the telecommunications industry.

📈 Similar Roles Comparison

• Marketing Specialist vs. Marketing Coordinator: The Marketing Specialist role requires a stronger focus on strategic thinking, market analysis, and business partner relationships, while the Marketing Coordinator role may be more focused on tactical execution and day-to-day tasks
• Telecommunications industry context: The Marketing Specialist role in the telecommunications industry requires a strong understanding of market dynamics, competitive analysis, and regulatory environments
• Career path comparison: The Marketing Specialist role offers a strong foundation for career growth and development within the marketing function or other departments within the company

ASSUMPTION: The Marketing Specialist role at AIS is unique and offers a strong foundation for career growth and development within the telecommunications industry.

📝 Sample Projects

• Developing and executing a marketing campaign to drive handset sell-in, prepaid activation, and prepaid top-up for a key business partner
• Conducting market research and analysis to identify trends and opportunities in the telecommunications industry
• Collaborating with cross-functional teams to deliver a successful product launch or event

ASSUMPTION: The Marketing Specialist will be expected to work on a variety of projects that require strategic thinking, market analysis, and effective team collaboration.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for AIS?
• What are the most challenging aspects of working in the telecommunications industry, and how can this role address them?
• What opportunities are there for growth and development within the marketing department or other departments within the company?
• How does AIS support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare thoughtful questions to ask the interviewer about the role and company
• Follow up with the recruiter, Phanchita Warasirikunlawat (พัณณ์ชิตา วราสิริกุลวัชร์), after submitting your application to confirm receipt

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.