📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: MYOB
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Sydney office)
🚀 Job Overview
Key aspects of this role include:
- Designing and executing marketing campaigns tailored to specific customer groups and products
- Collaborating with senior team members to deliver impactful results
- Coordinating creative, offers, and pricing across teams for campaigns
- Developing engaging email series, webinars, and content for partners
- Supporting key events to ensure they meet business objectives
- Using data and analytics to track campaign performance and improve strategies
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on customer engagement and data-driven decision making.
📋 Key Responsibilities
✅ Plan and run marketing campaigns that align with customer needs, focusing on web and strategic partnership channels
✅ Collaborate with senior team members to complete initiatives and deliver impactful results
✅ Assist with large-scale campaigns and take ownership of smaller promotions, coordinating creative, offers, and pricing across teams
✅ Develop engaging email series, webinars, and content for partners to promote offers and share insights
✅ Support key events ensuring they are well-executed and meet business objectives
✅ Use data and analytics to track campaign performance and improve strategies, while understanding customer needs and commercial goals
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis to drive successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a proven track record of creating effective campaigns
Required Skills:
- Proven experience creating marketing campaigns that get results
- Organized, detail-focused, and great at managing projects
- Strong communicator with the ability to present ideas and influence others
- Familiarity with marketing tools like HubSpot and Google Platforms
- Analytical approach with a knack for using data to inform decisions
- Adaptable and proactive, ready to tackle challenges in a dynamic setting
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the Australian business landscape will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: AU$70,000 - AU$90,000 per annum (based on industry standards for a Marketing Specialist with 2-5 years of experience in Sydney)
Benefits:
- Flexible work environment (Flexperience)
- Financial assistance to set up a home office
- Wellbeing support through Smiling Mind
- Learning opportunities through conferences, in-house training, LinkedIn Learning, and study assistance
- Generous leave options, including up to an additional four weeks of purchased leave and various types of special leave
- Access to best-in-class discounts and vouchers from leading retailers
Working Hours: Full-time position, with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM AEST)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with the required experience level in Sydney. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: MYOB is a leading business management platform provider in Australia and New Zealand, offering solutions for accounting, payroll, tax, CRM, and more.
Company Size: MYOB has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1991, with over three decades of experience in the industry
Company Description:
- MYOB helps businesses of all sizes, from startups to enterprises, manage their operations and grow
- Offers a unified platform with key workflows for finance, supply chain, employee management, and project management
- Adapts to meet changing business needs and provides visibility for informed decision-making
Company Specialties:
- Business management software
- Accounting and financial services
- Payroll and employee management
- CRM and inventory management
- Enterprise ERP solutions
Company Website: myob.com
ASSUMPTION: MYOB's extensive experience and comprehensive suite of business management solutions make it a strong choice for job seekers looking to grow their career in a stable, established company.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and progression within the team and the broader organization
Reporting Structure: This role reports directly to the Marketing Manager and works closely with other marketing team members, as well as cross-functional teams
Work Arrangement: On-site position, based in MYOB's Sydney office, with opportunities for flexible work arrangements (Flexperience)
Growth Opportunities:
- Progression to senior marketing roles within the team or other departments
- Expanding skills and expertise through learning opportunities and mentorship programs
- Contributing to high-impact projects and initiatives to make a significant impact on the business
ASSUMPTION: This role offers a strong foundation for career growth in marketing, with opportunities to develop skills, gain experience, and take on increased responsibilities over time.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities
Office Location(s): 168 Cremorne St, Cremorne, Victoria 3121, AU (Sydney office)
Geographic Context:
- Sydney is Australia's largest city and a major hub for business, finance, and culture
- The Cremorne office is located in a vibrant, mixed-use precinct with easy access to public transportation, shops, and cafes
- The area offers a diverse range of housing options, from apartments to family homes, catering to various budgets and preferences
Work Schedule: Standard business hours (Monday - Friday, 9:00 AM - 5:00 PM AEST), with opportunities for flexible work arrangements (Flexperience)
ASSUMPTION: The Sydney office provides a dynamic and engaging work environment, with easy access to amenities and a diverse range of housing options to suit various needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the marketing director or another senior leader
- Offer and onboarding
Key Assessment Areas:
- Campaign planning and execution
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with MYOB's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Provide specific examples of successful marketing campaigns you've worked on and the results you achieved
- Demonstrate your understanding of the Australian business landscape and MYOB's offerings
- Showcase your ability to work collaboratively and adapt to a dynamic, fast-paced environment
ATS Keywords: Marketing campaigns, customer engagement, data analysis, project management, collaboration, communication, marketing tools, HubSpot, Google Platforms, B2B marketing, Australian business landscape, MYOB offerings
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing skills, experience, and cultural fit. Tailoring your application to highlight these areas will increase your chances of success.
🛠️ Tools & Technologies
- HubSpot
- Google Platforms (Analytics, Ads, etc.)
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is not required but would be an asset for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and proactive
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable using data to inform decision-making and improve strategies?
- Do you have a customer-centric mindset and a passion for creating engaging marketing campaigns?
ASSUMPTION: Candidates who align with MYOB's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in the market and business needs
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing specialist roles, this position places a stronger emphasis on data analysis and campaign optimization
- MYOB's comprehensive suite of business management solutions offers opportunities for candidates to gain experience in various aspects of marketing
- Career progression in this role may involve moving into senior marketing roles within the team or other departments, or specializing in a specific area of marketing
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive customer engagement and conversions
- Analyzing campaign performance data to identify trends and optimize strategies
- Collaborating with the events team to plan and execute a high-profile industry event, ensuring it meets business objectives
ASSUMPTION: These sample projects illustrate the mix of creative, analytical, and collaborative skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does MYOB support the professional development and growth of its marketing team members?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does MYOB's marketing team collaborate with other departments, such as sales and product, to drive business growth?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and provides valuable insights into the company and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided
- Prepare examples of successful marketing campaigns you've worked on and the results you achieved
- Research MYOB's offerings and the Australian business landscape to demonstrate your understanding of the company and its market
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
