📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Encircle
🔹 Location: Remote (Canada) | Hybrid Available – Kitchener, ON
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (Remote in Canada, with an office in Kitchener, ON)
🚀 Job Overview
Key aspects of this role include:
- Event management and logistics
- Data management and segmentation
- Program and content support
- General marketing support
ASSUMPTION: This role requires a proactive, detail-oriented individual who can manage multiple projects simultaneously and thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Event Management: Own and maintain the master event calendar, evaluate potential events, coordinate logistics, and collaborate with Marketing Program Managers to execute marketing strategies.
✅ Data Management: Maintain and structure Total Addressable Market (TAM) data in Salesforce, use enrichment tools to ensure data accuracy, and build and segment audience lists for marketing campaigns.
✅ Program and Content Support: Support the planning and execution of integrated marketing programs, align on campaign objectives, and leverage AI tools to generate content for marketing programs.
✅ General Marketing Support: Be a reliable team player, assist with content updates, campaign reporting, research, and other day-to-day marketing tasks.
ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring strong organizational skills and the ability to work both independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 0-2 years of experience in a marketing support or coordination role
Required Skills:
- Experience managing logistics for trade shows, conferences, or virtual events
- Comfortable working with Salesforce and marketing automation platforms (Pardot)
- Strong attention to detail and ability to manage multiple projects simultaneously
- Excellent communication and interpersonal skills
- Proactive mindset with a willingness to help where needed
Preferred Skills:
- Experience with AI-assisted content creation tools
- Familiarity with insurance industry or restoration contractors
ASSUMPTION: While not explicitly stated, experience with AI-assisted content creation tools and familiarity with the insurance industry or restoration contractors would be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 CAD per year (Based on industry standards for a Marketing Specialist with 0-2 years of experience in Canada)
Benefits:
- Flexible hours
- Self-managed vacation
- Career development support
Working Hours: Full-time (40 hours/week) with flexible hours and a remote-first work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist with 0-2 years of experience in Canada. Actual compensation may vary based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on restoration contractors and the insurance industry
Company Size: 51-200 employees (According to LinkedIn)
Founded: 2012
Company Description:
- Encircle is a remote-first company with a collaboration hub in downtown Kitchener, Ontario
- They develop software platforms to enable restoration contractors and insurance professionals to process claims faster and with greater accuracy
- Their mission is to lead the property insurance industry out of the dark ages of pen and paper into the digital age of transparency and empowerment
Company Specialties:
- Mobile App Development
- Cloud Infrastructure
- Security
- Mobile User Experience
- Restoration App
- Insurance App
- Software
- Home Inventory
Company Website: getencircle.com
ASSUMPTION: Encircle values its employees and offers a flexible work environment with a focus on growth and well-being.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and expansion into new areas of marketing
Reporting Structure: Reports to the Senior Manager, Growth Marketing
Work Arrangement: Hybrid (Remote in Canada, with an office in Kitchener, ON) with flexible hours and self-managed vacation
Growth Opportunities:
- Gain broad hands-on experience across core marketing functions
- Make a measurable impact on lead generation, brand visibility, and revenue growth
- Work with smart, driven teammates in a collaborative, high-performing team environment
- Access mentorship, cross-functional projects, and opportunities to expand into new areas of marketing based on interests and strengths
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a measurable impact on the marketing function and gain valuable experience across multiple areas.
🌍 Location & Work Environment
Office Type: Collaboration hub in downtown Kitchener, Ontario, with a remote-first work arrangement
Office Location(s): 151 Charles St W, #100, Kitchener, Ontario N2G, CA
Geographic Context:
- Kitchener is a city in Ontario, Canada, with a population of approximately 240,000 people
- The city is known for its technology industry and has a growing startup scene
- Kitchener offers a mix of urban and rural living, with easy access to nature and outdoor activities
Work Schedule: Full-time (40 hours/week) with flexible hours and a remote-first work arrangement
ASSUMPTION: The remote-first work arrangement allows for greater flexibility and work-life balance, while the collaboration hub in Kitchener provides an opportunity for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Event management skills and experience
- Data management and segmentation abilities
- Communication and interpersonal skills
- Proactivity and initiative
- Cultural fit and alignment with Encircle's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Encircle's mission and values in your application materials
- Prepare examples of your event management and data management experience to discuss during the interview
- Research the insurance industry and restoration contractors to show your familiarity with the industry
ATS Keywords: Marketing Specialist, Event Management, Data Management, Marketing Support, Salesforce, Marketing Automation, Campaign Execution, Lead Generation, Brand Visibility, AI-assisted Content Creation, Insurance Industry, Restoration Contractors
ASSUMPTION: Encircle uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Salesforce
- Pardot (marketing automation platform)
- AI-assisted content creation tools (e.g., Copy.ai, Frase.io)
- Event management software (e.g., Hopin, Bizzabo)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Encircle may provide training and support to help the successful candidate develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Balance: Flexible hours, self-managed vacation, and trust to manage your time
- Remote-first: Work where you’re most productive—with access to their collaboration hub in Kitchener
- Growth-oriented: They support your learning and career development
- Well-being: They care about the full human—inside and outside of work
Work Style:
- Collaborative: Encircle values teamwork and cross-functional collaboration
- Proactive: They encourage initiative and innovation
- Results-driven: They focus on delivering measurable results and making an impact
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable managing multiple projects simultaneously and prioritizing your workload?
- Do you align with Encircle's values and work style, and can you contribute to their mission?
ASSUMPTION: Assessing your fit with Encircle's company values and work style is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working remotely and maintaining productivity and focus
- Adapting to a fast-paced, dynamic work environment
- Balancing event management and data management responsibilities
ASSUMPTION: These challenges can be overcome with strong organizational skills, time management, and a proactive mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a mix of event management, data management, and general marketing support
- Encircle's focus on the insurance industry and restoration contractors sets this role apart from similar positions in other industries
- This role offers significant growth opportunities and the chance to make a measurable impact on the marketing function
ASSUMPTION: This role is unique in its blend of responsibilities and offers a valuable opportunity for the right candidate to gain broad experience across multiple areas of marketing.
📝 Sample Projects
- Managing logistics for a virtual event with 500+ attendees
- Segmenting a list of 10,000 contacts based on industry, job title, and company size for a targeted email campaign
- Generating AI-assisted content for a marketing program, including email copy, landing page content, and messaging guides
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from event management and data segmentation to AI-assisted content creation.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role fit into the overall marketing strategy and team structure?
- What opportunities are there for growth and development within the marketing function?
- How does Encircle support work-life balance and employee well-being?
- What are the most important qualities and skills for success in this role?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into Encircle's company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your event management and data management experience to discuss during the interview
- Research the insurance industry and restoration contractors to show your familiarity with the industry
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
