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Marketing Specialist

Encircle
Full-time
On-site
Kitchener, Ontario, Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist

πŸ”Ή Company: Encircle

πŸ”Ή Location: Remote (Canada) | Hybrid Available – Kitchener, ON

πŸ”Ή Job Type: Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-03

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: Hybrid (Remote in Canada, with an office in Kitchener, ON)

πŸš€ Job Overview

Key aspects of this role include:

  • Event management and logistics
  • Data management and segmentation
  • Program and content support
  • General marketing support

ASSUMPTION: This role requires a proactive, detail-oriented individual who can manage multiple projects simultaneously and thrive in a fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Event Management: Own and maintain the master event calendar, evaluate potential events, coordinate logistics, and collaborate with Marketing Program Managers to execute marketing strategies.

βœ… Data Management: Maintain and structure Total Addressable Market (TAM) data in Salesforce, use enrichment tools to ensure data accuracy, and build and segment audience lists for marketing campaigns.

βœ… Program and Content Support: Support the planning and execution of integrated marketing programs, align on campaign objectives, and leverage AI tools to generate content for marketing programs.

βœ… General Marketing Support: Be a reliable team player, assist with content updates, campaign reporting, research, and other day-to-day marketing tasks.

ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring strong organizational skills and the ability to work both independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 0-2 years of experience in a marketing support or coordination role

Required Skills:

  • Experience managing logistics for trade shows, conferences, or virtual events
  • Comfortable working with Salesforce and marketing automation platforms (Pardot)
  • Strong attention to detail and ability to manage multiple projects simultaneously
  • Excellent communication and interpersonal skills
  • Proactive mindset with a willingness to help where needed

Preferred Skills:

  • Experience with AI-assisted content creation tools
  • Familiarity with insurance industry or restoration contractors

ASSUMPTION: While not explicitly stated, experience with AI-assisted content creation tools and familiarity with the insurance industry or restoration contractors would be beneficial but not required for this role.

πŸ’° Compensation & Benefits

Salary Range: $55,000 - $70,000 CAD per year (Based on industry standards for a Marketing Specialist with 0-2 years of experience in Canada)

Benefits:

  • Flexible hours
  • Self-managed vacation
  • Career development support

Working Hours: Full-time (40 hours/week) with flexible hours and a remote-first work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist with 0-2 years of experience in Canada. Actual compensation may vary based on skills, experience, and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically focused on restoration contractors and the insurance industry

Company Size: 51-200 employees (According to LinkedIn)

Founded: 2012

Company Description:

  • Encircle is a remote-first company with a collaboration hub in downtown Kitchener, Ontario
  • They develop software platforms to enable restoration contractors and insurance professionals to process claims faster and with greater accuracy
  • Their mission is to lead the property insurance industry out of the dark ages of pen and paper into the digital age of transparency and empowerment

Company Specialties:

  • Mobile App Development
  • Cloud Infrastructure
  • Security
  • Mobile User Experience
  • Restoration App
  • Insurance App
  • Software
  • Home Inventory

Company Website: getencircle.com

ASSUMPTION: Encircle values its employees and offers a flexible work environment with a focus on growth and well-being.

πŸ“Š Role Analysis

Career Level: Entry-level to mid-level marketing role with opportunities for growth and expansion into new areas of marketing

Reporting Structure: Reports to the Senior Manager, Growth Marketing

Work Arrangement: Hybrid (Remote in Canada, with an office in Kitchener, ON) with flexible hours and self-managed vacation

Growth Opportunities:

  • Gain broad hands-on experience across core marketing functions
  • Make a measurable impact on lead generation, brand visibility, and revenue growth
  • Work with smart, driven teammates in a collaborative, high-performing team environment
  • Access mentorship, cross-functional projects, and opportunities to expand into new areas of marketing based on interests and strengths

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a measurable impact on the marketing function and gain valuable experience across multiple areas.

🌍 Location & Work Environment

Office Type: Collaboration hub in downtown Kitchener, Ontario, with a remote-first work arrangement

Office Location(s): 151 Charles St W, #100, Kitchener, Ontario N2G, CA

Geographic Context:

  • Kitchener is a city in Ontario, Canada, with a population of approximately 240,000 people
  • The city is known for its technology industry and has a growing startup scene
  • Kitchener offers a mix of urban and rural living, with easy access to nature and outdoor activities

Work Schedule: Full-time (40 hours/week) with flexible hours and a remote-first work arrangement

ASSUMPTION: The remote-first work arrangement allows for greater flexibility and work-life balance, while the collaboration hub in Kitchener provides an opportunity for in-person collaboration and networking.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with the marketing team
  • Final interview with the senior leadership team

Key Assessment Areas:

  • Event management skills and experience
  • Data management and segmentation abilities
  • Communication and interpersonal skills
  • Proactivity and initiative
  • Cultural fit and alignment with Encircle's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of Encircle's mission and values in your application materials
  • Prepare examples of your event management and data management experience to discuss during the interview
  • Research the insurance industry and restoration contractors to show your familiarity with the industry

ATS Keywords: Marketing Specialist, Event Management, Data Management, Marketing Support, Salesforce, Marketing Automation, Campaign Execution, Lead Generation, Brand Visibility, AI-assisted Content Creation, Insurance Industry, Restoration Contractors

ASSUMPTION: Encircle uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Pardot (marketing automation platform)
  • AI-assisted content creation tools (e.g., Copy.ai, Frase.io)
  • Event management software (e.g., Hopin, Bizzabo)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Encircle may provide training and support to help the successful candidate develop the necessary skills.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Balance: Flexible hours, self-managed vacation, and trust to manage your time
  • Remote-first: Work where you’re most productiveβ€”with access to their collaboration hub in Kitchener
  • Growth-oriented: They support your learning and career development
  • Well-being: They care about the full humanβ€”inside and outside of work

Work Style:

  • Collaborative: Encircle values teamwork and cross-functional collaboration
  • Proactive: They encourage initiative and innovation
  • Results-driven: They focus on delivering measurable results and making an impact

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable managing multiple projects simultaneously and prioritizing your workload?
  • Do you align with Encircle's values and work style, and can you contribute to their mission?

ASSUMPTION: Assessing your fit with Encircle's company values and work style is essential for success in this role.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working remotely and maintaining productivity and focus
  • Adapting to a fast-paced, dynamic work environment
  • Balancing event management and data management responsibilities

ASSUMPTION: These challenges can be overcome with strong organizational skills, time management, and a proactive mindset.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position requires a mix of event management, data management, and general marketing support
  • Encircle's focus on the insurance industry and restoration contractors sets this role apart from similar positions in other industries
  • This role offers significant growth opportunities and the chance to make a measurable impact on the marketing function

ASSUMPTION: This role is unique in its blend of responsibilities and offers a valuable opportunity for the right candidate to gain broad experience across multiple areas of marketing.

πŸ“ Sample Projects

  • Managing logistics for a virtual event with 500+ attendees
  • Segmenting a list of 10,000 contacts based on industry, job title, and company size for a targeted email campaign
  • Generating AI-assisted content for a marketing program, including email copy, landing page content, and messaging guides

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from event management and data segmentation to AI-assisted content creation.

❓ Key Questions to Ask During Interview

  • Can you describe the typical day-to-day responsibilities of this role?
  • How does this role fit into the overall marketing strategy and team structure?
  • What opportunities are there for growth and development within the marketing function?
  • How does Encircle support work-life balance and employee well-being?
  • What are the most important qualities and skills for success in this role?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into Encircle's company culture and work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your event management and data management experience to discuss during the interview
  • Research the insurance industry and restoration contractors to show your familiarity with the industry
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.