Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: EMAPTA

🔹 Location: Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-10

🔹 Experience Level: 4-7 years

🔹 Remote Status: Permanent Work From Home

🚀 Job Overview

Key aspects of this role include:

• Leading marketing efforts to increase brand visibility, drive product demand, and grow revenue
• Managing campaigns across digital and traditional channels
• Collaborating with cross-functional teams
• Analyzing market trends to inform smarter decisions and maximize marketing performance

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving results through effective marketing campaigns.

📋 Key Responsibilities

✅ Manage customer interactions by reviewing and responding to emails, comments, and inquiries in a timely, professional manner

✅ Create and edit the monthly social media content calendar

✅ Coordinate with influencers to support promotional campaigns, including scheduling and reviewing their work

✅ Write and edit copy for store promotions, blogs, creative briefs, radio scripts, social media captions, in-store announcements, and receipt messages

✅ Draft head office memos related to store promotions, signage changes, and other critical communications

✅ Gather and analyze marketing data including campaign results, conversion rates, website traffic, social media engagement, and competitor benchmarks

✅ Prepare monthly KPI scorecards for the marketing department

✅ Develop, implement, and oversee marketing campaigns across digital, print, social media, and email channels

✅ Monitor and assess campaign performance, providing actionable insights and improvement recommendations

✅ Create and curate engaging content for social media, blogs, websites, and other marketing materials

✅ Collaborate with designers, writers, and creatives to produce high-quality marketing assets

✅ Conduct market research to identify trends, customer needs, and competitive strategies

✅ Analyze data to inform and refine marketing tactics

✅ Ensure consistency in brand voice, messaging, and visual identity across all platforms

✅ Develop and maintain comprehensive brand guidelines

✅ Plan and execute promotional events

✅ Manage event logistics including vendor coordination and production of marketing materials

✅ Oversee the company’s social media presence, including scheduling content, engaging audiences, and tracking analytics

✅ Optimize website content for SEO and manage paid online advertising (e.g., Google Ads, social media ads)

✅ Identify and establish relationships with key partners, influencers, and stakeholders

✅ Coordinate joint marketing initiatives and sponsorships

✅ Track key performance indicators (KPIs) across all marketing activities

✅ Use data-driven insights to refine and improve marketing strategies

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field

Experience: 4-7 years of experience in marketing or a similar role

Required Skills:

• Solid understanding of digital marketing platforms (e.g., Google Analytics, social media tools)
• Excellent communication and writing skills
• Creative problem-solving skills with the ability to think strategically
• Ability to manage multiple projects and collaborate within a team
• Proficiency in Microsoft Office and marketing tools (e.g., Adobe Creative Suite, CRM platforms)

Preferred Skills:

• Proven experience in content creation and copywriting
• Working knowledge of SEO best practices
• Familiarity with marketing analytics and reporting tools
• Certification in Google Analytics or other digital marketing programs

ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not provided. However, based on industry standards for a Marketing Specialist with 4-7 years of experience in the Philippines, the estimated salary range is PHP 60,000 - 100,000 per month.

Benefits:

• Competitive Salary Package
• Fully customized Emapta laptop with peripherals
• Night differential pay to maximize your earnings
• Permanent WFH arrangement
• Fixed weekends off
• HMO coverage with free dependent upon regularization
• Unlimited upskilling through Emapta Academy courses
• Free 24/7 access to our office gyms with a free physical fitness trainer
• Exclusive Emapta Lifestyle perks
• Unlimited opportunities for employee referral incentives
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

Working Hours: This role follows a night shift schedule from Monday to Friday, 09:00 PM to 06:00 AM, with weekends off.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: EMAPTA operates in the outsourcing and offshoring consulting industry, providing dedicated teams from the world’s most skilled talent hubs to optimize operational efficiency and resource management for its clients.

Company Size: EMAPTA has a global workforce of over 10,000 team members and supports over 800 clients in over 30 countries, including the US, Canada, Australia, NZ, and Britain.

Founded: EMAPTA was founded in 2010 and has since grown to become a trailblazer in the outsourcing industry, redefining traditional outsourcing by creating a new standard for how businesses leverage offshore and nearshore teams.

Company Description:

• EMAPTA focuses on providing dedicated teams from the world’s most skilled talent hubs
• The company goes beyond cost reduction to deliver true value, optimizing operational efficiency and resource management for its clients
• EMAPTA operates in over 30 countries, supporting over 800 clients with a global workforce of over 10,000 team members

Company Specialties:

• Offshore Staffing
• Offshoring
• Outsourcing
• Financial Services
• Accounting
• Paraplanning
• IT Support
• CSR
• Graphic Design
• Social Media
• Bookkeeping
• Data Entry
• Recruitment
• Business franchising
• Supply chain
• Customer experience
• Nearshoring
• Insurance
• Outsourcing Philippines
• Outsourcing Colombia
• Management Consulting
• Systems Integration and Technology
• Business Process Outsourcing
• And Mortgage

Company Website: https://emapta.com/

ASSUMPTION: EMAPTA's focus on providing dedicated teams from the world’s most skilled talent hubs sets it apart from traditional outsourcing companies, allowing it to deliver true value to its clients.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic planning and hands-on execution.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager or Marketing Director.

Work Arrangement: This role follows a permanent work-from-home arrangement with a night shift schedule from Monday to Friday, 09:00 PM to 06:00 AM, with weekends off.

Growth Opportunities:

• With EMAPTA's commitment to employee welfare and low attrition rates, there are opportunities for career growth and advancement within the company
• The company's global presence and diverse client base offer exposure to various industries and markets
• EMAPTA's focus on innovation and adaptation to market demands creates opportunities for professional development and skill-building

ASSUMPTION: While not explicitly stated, there may be opportunities for international travel or relocation for the right candidate, given EMAPTA's global presence.

🌍 Location & Work Environment

Office Type: EMAPTA's offices are located in the Philippines, with multiple locations across the country.

Office Location(s):

• 5F St. Francis Corporate Building, Ortigas Center, Mandaluyong, Metro Manila 1550, PH
• Emerald Avenue, Ortigas Center, Pasig City, Metro Manila 1600, PH
• 703 Port Road, Woodville Park, South Australia 5011, AU
• 6780 Ayala Avenue Building, Makati City, Metro Manila 1226, PH
• 377 Gil Puyat Avenue, Makati City, Metro Manila 1200, PH
• Eastwood City Cyberpark, Quezon City, Metro Manila 1110, PH
• 718 Sto. Rosario Street, Angeles City, Pampanga 2009, PH
• 8751 Paseo de Roxas, Makati, National Capital Region, PH
• Mother Ignacia Street cor. Sgt. Esguerra St., Quezon City, Manila 1110, PH
• 1781 Asean Dr, Muntinlupa, National Capital Region, PH
• 6754 Ayala Avenue, Makati City, Level 5, Makati City, Manila 1226, PH
• Pilando Center, 254 Magsaysay Avenue, Baguio, Cordillera 2600, PH
• Upper Ground Floor, JMT Corporate Condominium, ADB Avenue, Pasig , METRO MANILA 1605, PH
• Jose Maria Del Mar Street cor Abad Street, Park Centrale Building, Cebu, Cebu, PH
• JP Laurel Avenue 4th Floor, Topaz Tower Centre,Damosa IT Park, Lanang, Davao Del Sur 8000, PH

Geographic Context:

• The Philippines is an archipelagic country in Southeast Asia, with a tropical marine climate and over 7,600 islands
• The country is known for its rich biodiversity, vibrant culture, and friendly people
• The official languages are Filipino and English, with numerous regional languages spoken throughout the country

Work Schedule: This role follows a night shift schedule from Monday to Friday, 09:00 PM to 06:00 AM, with weekends off.

ASSUMPTION: While EMAPTA offers a permanent work-from-home arrangement, there may be occasional travel requirements for store visits and meetings.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., marketing campaign project, content creation task)
• Final round interview with the hiring manager or a panel of interviewers
• Background check and onboarding

Key Assessment Areas:

• Marketing campaign strategy and execution
• Content creation and copywriting skills
• Analytical and data-driven decision-making
• Cultural fit and alignment with EMAPTA's values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Showcase your understanding of EMAPTA's business and the role's requirements
• Demonstrate your ability to think strategically and creatively
• Prepare for behavioral and situational interview questions
• Be ready to discuss your marketing campaign ideas and strategies

ATS Keywords: Marketing, Campaign Management, Digital Marketing, Social Media, Content Creation, Brand Management, Market Research, SEO, Data Analysis, Team Collaboration, Time Management, Technical Proficiency, Critical Thinking, Emotional Intelligence, Professionalism

ASSUMPTION: EMAPTA's hiring process is designed to assess the candidate's skills, cultural fit, and alignment with the company's values and the role's requirements.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Creative Suite
• CRM platforms (e.g., Salesforce, HubSpot)
• Google Analytics
• Social media tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required may vary depending on the role's responsibilities and the company's preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Innovation
• Collaboration
• Empowerment
• Excellence

Work Style:

• Results-driven
• Adaptable
• Collaborative
• Problem-solving
• Continuously learning and improving

Self-Assessment Questions:

• How do you ensure that your marketing campaigns align with EMAPTA's brand voice and messaging?
• Can you describe a time when you had to adapt your marketing strategy due to changing market conditions or customer feedback?
• How do you prioritize and manage multiple projects and deadlines in a remote work environment?

ASSUMPTION: EMAPTA values candidates who are results-driven, adaptable, collaborative, and continuously learning and improving.

⚠️ Potential Challenges

• The night shift schedule may not be suitable for all candidates, as it requires working from 09:00 PM to 06:00 AM, Monday to Friday, with weekends off
• Occasional travel may be required for store visits and meetings
• The role may involve managing multiple projects and deadlines, which can be challenging for some candidates
• The remote work environment may present unique challenges, such as distractions or lack of face-to-face interaction
• The competitive salary range may attract a high volume of applicants, making the hiring process more competitive

ASSUMPTION: While EMAPTA offers a permanent work-from-home arrangement, there may be occasional travel requirements for store visits and meetings.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position requires a balance of strategic planning and hands-on execution, with a focus on driving results through effective marketing campaigns
• This role may involve more responsibility for managing customer interactions and analyzing market trends than other marketing positions
• Career paths for marketing specialists may vary depending on the company's size, industry, and growth trajectory

ASSUMPTION: While this role shares similarities with other marketing positions, it also has unique aspects that set it apart, such as the night shift schedule and the focus on driving results through effective marketing campaigns.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line, including market research, campaign strategy, content creation, and performance analysis
• Managing a social media content calendar for a brand, including creating engaging content, scheduling posts, and analyzing performance metrics
• Conducting a competitive analysis and market segmentation study to inform marketing strategy and improve campaign performance

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that a Marketing Specialist may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how is it maintained in a remote work environment?
• How does the company foster a culture of innovation and adaptability, and how does this role contribute to that culture?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and can provide valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral and situational interview questions
• Be ready to discuss your marketing campaign ideas and strategies
• Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.