Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Ghobash Group

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing campaigns to promote products and services.
• Managing content creation and distribution across digital platforms.
• Conducting market research to identify trends and customer insights.
• Monitoring campaign performance and providing data-driven reports.
• Supporting event planning and coordination for product launches and company events.

ASSUMPTION: This role requires a strong understanding of digital marketing concepts and excellent communication skills. The ideal candidate will have experience in a B2B or tech-driven environment.

📋 Key Responsibilities

✅ Develop and implement marketing campaigns to promote products and services.

✅ Manage content creation and distribution across digital platforms (social media, website, email marketing, etc.).

✅ Conduct market research to identify trends, customer insights, and competitor activity.

✅ Monitor campaign performance and provide data-driven reports with recommendations for improvement.

✅ Support event planning and coordination for product launches, trade shows, and company events.

✅ Assist in the creation of promotional materials, including brochures, presentations, and sales tools.

✅ Collaborate with designers, content writers, and external agencies as needed.

✅ Maintain and update the company website and ensure brand consistency across all channels.

✅ Monitor and manage social media accounts, responding to inquiries and engaging with the audience.

✅ Stay up to date with the latest marketing best practices, technologies, and tools.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience: 2-4 years of proven experience in a marketing role, preferably in a B2B or tech-driven environment.

Required Skills:

• Strong understanding of digital marketing concepts, SEO/SEM, Google Analytics, and CRM tools.
• Excellent written and verbal communication skills in English (Arabic is a plus).
• Proficiency in Microsoft Office Suite and marketing software (e.g., HubSpot, Mailchimp, Canva, Adobe Suite).
• Creative mindset with attention to detail and strong project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills:

• Experience with specific marketing tools or platforms (e.g., HubSpot, Marketo, Salesforce).
• Familiarity with the tech industry or relevant verticals.

ASSUMPTION: While the job listing does not specify preferred qualifications, these are inferred based on the required skills and the nature of the role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 150,000 EGP and 250,000 EGP per year, based on industry standards for marketing specialists with 2-4 years of experience in Cairo, Egypt.

Benefits:

• Health insurance and other benefits packages typical for a company of this size.
• Opportunities for professional development and growth within the Ghobash Group.

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 5:30 PM. Overtime may be required based on business needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The benefits offered are typical for a company of this size but may vary based on the candidate's employment contract.

📌 Applicant Insights

🔍 Company Context

Industry: Ghobash Group operates in the investment management industry, with a focus on technology, energy & utilities, real estate, chemicals, healthcare, education, and hospitality.

Company Size: Ghobash Group is a large company with over 1,000 employees, providing ample opportunities for career growth and development.

Founded: Established in 1981, Ghobash Group has a rich history and extensive experience in its industries of operation.

Company Description:

• Ghobash Group is a UAE-based conglomerate with a diverse portfolio spanning eight pivotal sectors.
• The company plays a critical role in advancing the UAE's economic landscape and is committed to propelling the nation towards global competitiveness and a knowledge-driven economy.
• Ghobash Group is dedicated to fostering perpetual growth and ensuring prosperity for all stakeholders through sustainable development initiatives.

Company Specialties:

• Investments
• Technology
• Energy & Utilities
• Real Estate
• Chemicals
• Healthcare
• Education
• Hospitality

Company Website: http://www.ghobash.com

ASSUMPTION: Ghobash Group's diverse portfolio and extensive experience in various industries provide a robust platform for career growth and development for marketing professionals.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-4 years of experience in a B2B or tech-driven environment.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: This is an on-site position, requiring the candidate to work from the company's office in Cairo, Egypt.

Growth Opportunities:

• Progression to a senior marketing role within the company.
• Expansion into other departments or industries within the Ghobash Group.
• International assignments or relocation opportunities within the group's global network.

ASSUMPTION: The growth opportunities listed above are based on the company's size and diverse portfolio, as well as industry-standard career progression paths for marketing professionals.

🌍 Location & Work Environment

Office Type: Ghobash Group's office in Cairo is a modern, professional environment with state-of-the-art facilities and amenities.

Office Location(s): Makeen Building, 3rd Floor, Dubai, Dubai 2929, AE

Geographic Context:

• Cairo, Egypt, is a bustling metropolis with a vibrant business environment and numerous opportunities for professional growth and development.
• The city offers a rich cultural scene, with numerous historical sites, museums, and entertainment options.
• Cairo has a subtropical Mediterranean climate, with mild winters and hot, dry summers.

Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 5:30 PM, with the possibility of overtime based on business needs.

ASSUMPTION: The work environment and schedule for this role are typical for a marketing position in a large company, with opportunities for growth and development based on the company's size and diverse portfolio.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and other relevant stakeholders to discuss the candidate's qualifications, experience, and fit for the role.
• Background checks and reference checks for the final candidate.

Key Assessment Areas:

• Marketing skills and experience, with a focus on digital marketing and campaign management.
• Communication skills, both written and verbal, in English and Arabic (if applicable).
• Problem-solving and analytical skills, with the ability to interpret data and make informed decisions.
• Cultural fit and alignment with the company's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing skills and experience, with a focus on digital marketing and campaign management.
• Provide specific examples of your achievements in previous marketing roles, with quantifiable results where possible.
• Demonstrate your understanding of the company's business and industry, and explain how your skills and experience make you a strong fit for the role.

ATS Keywords: Marketing, Digital Marketing, Campaign Management, SEO, SEM, Google Analytics, CRM, Content Creation, Social Media Management, Event Planning, Project Management, Communication, Attention to Detail, Microsoft Office, HubSpot, Mailchimp, Adobe Suite

ASSUMPTION: The application process and key assessment areas for this role are typical for a marketing position in a large company, with a focus on the candidate's marketing skills, experience, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketing software (e.g., HubSpot, Mailchimp, Canva, Adobe Suite)
• Google Analytics
• CRM tools (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Event planning and management tools (e.g., Eventbrite, Cvent)

ASSUMPTION: The tools and technologies listed above are common for marketing professionals in a large company, with the possibility of additional tools and platforms based on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Sustainability

Work Style:

• Results-driven and focused on achieving measurable outcomes.
• Collaborative and team-oriented, with a strong emphasis on communication and coordination.
• Adaptable and responsive to changing business needs and market conditions.

Self-Assessment Questions:

• Do you have a proven track record of success in marketing campaigns and a strong understanding of digital marketing concepts?
• Are you a self-starter with excellent communication skills and the ability to work independently and collaboratively in a fast-paced environment?
• Do you share Ghobash Group's commitment to integrity, excellence, innovation, collaboration, and sustainability?

ASSUMPTION: The company values and work style listed above are inferred based on the company's mission, industry, and size, as well as industry-standard cultural fit considerations for marketing professionals.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the marketing industry may require the candidate to adapt quickly to changing business needs and market conditions.
• The role may involve working with multiple stakeholders, requiring strong communication and project management skills to coordinate and manage expectations.
• The candidate may face competition from other marketing professionals with similar qualifications and experience.
• The work schedule may require overtime or flexible hours based on business needs and campaign timelines.

ASSUMPTION: The potential challenges listed above are based on industry trends and the nature of the role, with the possibility of additional challenges based on the company's specific needs and preferences.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Associate, with a focus on campaign management and content creation.
• However, this role may require more experience and a broader range of marketing skills, as well as the ability to work independently and manage multiple projects simultaneously.
• Career progression for this role may include advancement to a senior marketing role or expansion into other departments or industries within the Ghobash Group.

ASSUMPTION: The role comparisons listed above are based on industry trends and the nature of the role, with the possibility of additional comparisons based on the company's specific needs and preferences.

📝 Sample Projects

• Developing and implementing a digital marketing campaign to promote a new product launch, with measurable results and a clear return on investment.
• Conducting market research to identify trends and customer insights, and using this information to inform marketing strategies and tactics.
• Managing the creation and distribution of content across multiple digital platforms, with a focus on brand consistency and engagement.

ASSUMPTION: The sample projects listed above are based on industry trends and the nature of the role, with the possibility of additional projects based on the company's specific needs and preferences.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that overall plan?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how has the company addressed them in the past?
• How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: The key questions to ask during the interview are based on industry trends and the nature of the role, with the possibility of additional questions based on the company's specific needs and preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ghobash Group careers portal.
• Tailor your resume and cover letter to highlight your marketing skills and experience, with a focus on digital marketing and campaign management.
• Prepare for the interview by researching the company's business and industry, and by practicing common marketing interview questions and scenarios.
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.