Marketing Specialist (Campaign Execution)

📌 Core Information

🔹 Job Title: Marketing Specialist (Campaign Execution)

🔹 Company: Cascade Fence and Deck

🔹 Location: Vancouver, WA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing marketing campaigns to drive lead generation
• Managing email marketing, digital ads, and referral programs
• Collaborating with a small, cross-functional team
• Reporting on campaign performance and sharing insights

ASSUMPTION: This role requires a hands-on, detail-oriented individual who can own campaign execution and track performance.

📋 Key Responsibilities

✅ Email Marketing Execution: Set up and manage automated and one-off email campaigns, maintain subscriber lists, and track performance metrics (open rates, clicks, conversions)

✅ Manage Digital Ad Campaigns: Oversee Google LSA, PPC, Yelp, Angi, NextDoor, etc. campaigns

✅ Referral Program Management: Launch and manage referral programs, reach out to past customers and partners, and coordinate promotions or content related to the program

✅ Website Updates: Support creative updates to website pages, landing pages, and calls-to-action, and collaborate with the SEO/web developer to keep content current and optimized

✅ Cross-Team Coordination: Work with the content creator to align email, social, and web messaging, and report on campaign effectiveness to the team

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-3 years of marketing experience

Required Skills:

• Proven experience in email marketing, digital advertising, and referral program management
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Familiarity with marketing automation tools and CRM software

Preferred Skills:

• Experience in home services, construction, or a design/build environment
• Fluency in HTML and CSS
• Experience with Google Ads and social media advertising platforms

ASSUMPTION: Candidates with relevant industry experience and a proven track record of driving results through marketing campaigns will be prioritized.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 per year

Benefits:

• Health Insurance (100% paid by the company)
• Dental Insurance (100% paid by the company)
• Vision Insurance (100% paid by the company)
• 401k plan (after probation period)
• PTO

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is competitive for the local market and reflects the company's commitment to investing in marketing efforts.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically outdoor living construction and design

Company Size: 11-50 employees, offering a close-knit team environment with opportunities for creative freedom and growth

Founded: 1997, with a strong focus on customer service and quality craftsmanship

Company Description:

• Devoted to excelling in customer service and exceeding expectations
• Responsive, easy to work with, and genuinely caring about meeting customers' needs
• Specializes in cedar fences, cedar decks, vinyl fence, ornamental fence, glass railing, cable railing, aluminum railing, and composite deck construction

Company Specialties:

• Cedar Fences
• Cedar Decks
• Vinyl Fence
• Ornamental Fence
• Glass Railing
• Cable Railing
• Aluminum Railing
• Composite Deck
• Outdoor living and exterior design

Company Website: cascadefenceanddeck.com

ASSUMPTION: Cascade Fence and Deck is a well-established, local company with a strong focus on customer service and quality workmanship.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role with opportunities for growth and advancement

Reporting Structure: Reports directly to the company owner, with close collaboration with the content creator and SEO/web developer

Work Arrangement: On-site, full-time position with a flexible work schedule and plenty of PTO

Growth Opportunities:

• Expanding marketing efforts and team as the company grows
• Potential to take on additional responsibilities and advance within the marketing department
• Opportunities to learn and develop new skills in a dynamic, growing environment

ASSUMPTION: This role offers a unique opportunity to join a growing company and make a significant impact on its marketing efforts.

🌍 Location & Work Environment

Office Type: On-site, with a small, close-knit team environment

Office Location(s): 4415 NE Minnehaha St., Vancouver, WA 98661, US

Geographic Context:

• Vancouver, WA is part of the Portland Metro area, offering a mix of urban and suburban living
• The company serves customers throughout the Portland Metro area and surrounding regions
• The Pacific Northwest is known for its natural beauty, outdoor recreation, and vibrant cultural scene

Work Schedule: Full-time, with a flexible work schedule and plenty of PTO

ASSUMPTION: The on-site work environment at Cascade Fence and Deck fosters collaboration and creativity, with a strong emphasis on customer service and quality workmanship.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the company owner to discuss marketing strategy, campaign execution, and performance tracking
• Final interview with the content creator and SEO/web developer to assess team dynamics and fit

Key Assessment Areas:

• Campaign execution and management skills
• Data-driven mindset and analytical skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume and cover letter
• Include links to email campaigns, social media, or websites you've worked on, if applicable
• Demonstrate your understanding of the company's mission, values, and marketing goals in your application materials

ATS Keywords: Marketing Specialist, Campaign Execution, Email Marketing, Digital Advertising, Referral Programs, Lead Generation, Performance Tracking, Marketing Automation, CRM, HTML, CSS, Google Ads, Social Media Advertising

ASSUMPTION: The interview process at Cascade Fence and Deck is designed to assess both technical skills and cultural fit, with a strong emphasis on finding the right candidate for the team.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
• CRM software (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or Emma)
• Google Ads and social media advertising platforms
• HTML and CSS for website updates and management

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's marketing stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Responsiveness: Quick to answer calls, messages, and emails, and genuinely care about meeting customers' needs
• Ease: Making the customer experience smooth and easy
• Caring: Genuinely caring about meeting customers' needs and exceeding expectations

Work Style:

• Collaborative: Working closely with a small, cross-functional team
• Detail-oriented: Managing multiple projects and campaign executions simultaneously
• Data-driven: Tracking performance metrics and making data-driven decisions

Self-Assessment Questions:

• Do you thrive in a small, close-knit team environment?
• Are you highly organized and able to manage multiple projects simultaneously?
• Do you have a strong data-driven mindset and enjoy tracking performance metrics?

ASSUMPTION: Candidates who align with Cascade Fence and Deck's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
• Working with a small team may require flexibility and adaptability in responsibilities and priorities
• On-site work environment may not be suitable for candidates who prefer remote or hybrid work arrangements
• Portland Metro area traffic and commuting may present challenges for some candidates

ASSUMPTION: These potential challenges can be mitigated by strong communication, collaboration, and time management skills.

📈 Similar Roles Comparison

• Unlike larger marketing agencies or in-house marketing departments, this role offers a high degree of ownership and responsibility for campaign execution
• In the home services industry, this role requires a strong understanding of local markets and customer preferences
• Career path for this role may include advancing to a marketing manager or director position as the company grows

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing roles in larger organizations or agencies.

📝 Sample Projects

• Executing a targeted email campaign to promote a seasonal discount on fence and deck installations
• Managing a Google LSA campaign to drive leads for a specific service area during peak season
• Launching and managing a referral program to incentivize past customers to refer their friends and family

ASSUMPTION: These sample projects demonstrate the hands-on, campaign-focused nature of the Marketing Specialist role at Cascade Fence and Deck.

❓ Key Questions to Ask During Interview

• What are the most pressing marketing challenges facing the company, and how does this role address them?
• How does the marketing team collaborate with other departments, such as sales and operations?
• What are the company's long-term marketing goals, and how does this role contribute to achieving them?
• What opportunities are there for professional growth and development within the marketing department?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's marketing goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and a brief cover letter outlining your hands-on marketing experience through this link
• Highlight relevant marketing experience and achievements in your resume and cover letter
• Include links to email campaigns, social media, or websites you've worked on, if applicable
• Demonstrate your understanding of the company's mission, values, and marketing goals in your application materials
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.