🔹 Job Title: Marketing Specialist - Cary, NC
🔹 Company: PulteGroup
🔹 Location: Cary, NC
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving marketing efforts that generate results and enhance PulteGroup's brand.
✅ Execute marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy
✅ Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership
✅ Manage monthly social brand campaigns for division
✅ Collaborate on community start-up including sales center and model execution with Pulte Interior Design
✅ Maintain accuracy of all Division's community pages on brand websites and provide necessary creative assets (photos, video, copy, announcements and inventory listings)
✅ Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers and securing legal approval for all incentives
✅ Create and distribute email marketing strategy per community and division including Realtor communication
✅ Order and manage creative assets for communities (Room Designer, Virtual Tours, IFP's, SAM's)
✅ Create and order community brochures and collateral
✅ Provide community-level marketing point-of-sale materials such as displays, flyers and inserts
✅ Ability to successfully operate and adapt in an environment with changes to timelines and priorities
✅ Provide ongoing community presentation audit/assessment from consumer's point-of-view ensuring integrity of signage, flags, welcome mats, etc.
✅ Track and process invoices relating to marketing plan execution
✅ Coordinate, execute and assist with special community events and neighborhood openings
✅ Maintaining relationships with 3rd party vendors for various marketing needs
✅ Update and monitor MLS listings in conjunction with local broker solution (if applicable)
✅ Participation in monthly field calls and annual marketing summit
✅ Confidently presents and interacts with supervisor and peers
✅ Serves as a resource for peer to peer training and Home Office pilot opportunities (if applicable)
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical reporting. Strong organizational skills and the ability to manage multiple projects are essential.
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in marketing, with a focus on community marketing or a related field
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in community marketing or a related field, as well as strong analytical and organizational skills, will be well-suited for this role.
Salary Range: $55,000 - $70,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in the Cary, NC area)
Benefits:
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with 2-5 years of experience in the Cary, NC area. Actual compensation may vary based on factors such as skills, experience, and market conditions.
Industry: PulteGroup is a leading homebuilder in the United States, with a focus on providing high-quality, affordable homes to families across the country. The company operates in various markets throughout the United States, including the Cary, NC area.
Company Size: PulteGroup has 51-200 employees in the Cary, NC area, providing a mid-sized company environment where employees can make a significant impact.
Founded: PulteGroup was founded in 1950 and has since grown to become one of the largest homebuilders in the United States.
Company Description:
Company Specialties:
Company Website: http://www.pultegroup.com
ASSUMPTION: PulteGroup's focus on customer service and quality homebuilding makes it an attractive employer for individuals looking to make a difference in the homebuilding industry.
Career Level: This role is suitable for a Marketing Specialist with 2-5 years of experience looking to grow their career in marketing communications and community marketing.
Reporting Structure: The Marketing Specialist will report directly to the Division Marketing Manager and work closely with internal teams and external vendors.
Work Arrangement: This role is on-site, with the expectation of working from the Cary, NC office. However, there may be flexibility for remote work depending on the specific needs of the role and the employee's performance.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for a Marketing Specialist to gain experience in a variety of marketing disciplines and contribute to PulteGroup's overall marketing strategy.
Office Type: The Cary, NC office is a professional and collaborative environment, with a focus on teamwork and open communication.
Office Location(s): 1001 Darrington Dr, Cary, NC 27513
Geographic Context:
Work Schedule: The Marketing Specialist will work a standard full-time schedule, with the possibility of additional hours as needed to meet project deadlines or attend events.
ASSUMPTION: The Cary, NC office provides a supportive and collaborative work environment, with opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Communications, KPI Reporting, Social Media Management, Community Marketing, Email Marketing, Creative Asset Management, Event Coordination, Vendor Management, MLS Listings Management, Presentation Skills, Training, Collaboration, Adaptability, Community Engagement, Advertising Support, Point-of-Sale Materials
ASSUMPTION: PulteGroup's interview process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the company and the role.
ASSUMPTION: The Marketing Specialist will be expected to be proficient in using Microsoft Office Suite and social media platforms, with the possibility of learning additional tools and technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: PulteGroup values employees who are adaptable, results-driven, and committed to providing exceptional customer service and high-quality homes.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous improvement.
ASSUMPTION: This role offers a unique opportunity for a Marketing Specialist to gain experience in various aspects of marketing communications and community marketing, with potential for career growth and advancement within PulteGroup.
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for professional growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.