Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Walter P Moore

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Providing marketing coordination and management for the Structures Group
• Focusing on proposal development and marketing collateral
• Graphic design, research, and supporting business development activities
• Working in a fast-paced environment with a strong “can-do” service attitude

ASSUMPTION: This role requires a high level of multitasking and adaptability to meet tight deadlines and varying workloads.

📋 Key Responsibilities

✅ Use Adobe InDesign to develop and coordinate materials for proposals, qualifications packages, and brochures, including subconsultant materials

✅ Occasionally design custom graphics for proposal, qualification packages, presentations, leave-behind collateral, and advertisements which complement standard template and brand standards

✅ Research and technical writing to enhance existing literature and develop new collateral

✅ Coordinate with business development leadership in strategic development of marketing collateral

✅ Update and maintain marketing collateral and database

✅ Project and client database management

✅ Industry research, data gathering, and reporting

✅ Support of business development team and positioning activities

✅ Occasionally attend industry-related organization functions and events

✅ Occasionally assist with development and management of strategic local business development plan

✅ Additional related tasks as assigned

ASSUMPTION: This role may require occasional travel to attend industry events or meet with clients.

🎯 Required Qualifications

Education: BA/BS degree with concentration in Marketing, Graphic Design, Journalism, or Communications highly preferred

Experience: 5-7 minimum prior years of experience. 1 – 3 years of experience in an AEC services firm preferred

Required Skills:

• Strong verbal and written communication skills
• Strong proficiency with Microsoft Office (Word, Excel, and PowerPoint) and Adobe Creative Suite. InDesign is required
• Must be detail-oriented, work well in a fast-paced environment, and possess strong writing, editing, communication, organization, and computer skills
• Experience with CRM databases preferred
• Ability to maintain a strong sense of focus and confidence under tight deadlines and varying workloads
• Ability to lead processes and work with colleagues who have diverse interpersonal styles
• Must be bilingual (English/Spanish) at proficiency level C

Preferred Skills:

• Experience with proposal/marketing coordination in a professional services firm

ASSUMPTION: Given the bilingual requirement, candidates should be fluent in both English and Spanish.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist with 5-10 years of experience in Mexico City, the estimated salary range is MXN 120,000 - 180,000 per year. This is an estimate and the actual salary may vary based on factors such as skills, experience, and company performance.

Benefits:

• Health insurance
• Retirement plan
• Paid time off
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Walter P Moore is an engineering services company specializing in structural, diagnostics, civil, traffic, parking, transportation, enclosure, and construction engineering services. They design solutions for complex structural and infrastructure challenges worldwide.

Company Size: Walter P Moore has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Founded in 1931, Walter P Moore has a rich history and extensive experience in the engineering services industry.

Company Description:

• Walter P Moore is an international company of engineers, architects, innovators, and creative people
• They provide structural, diagnostics, civil, traffic, parking, transportation, enclosure, WPM technology, and construction engineering services
• Walter P Moore designs cost- and resource-efficient, forward-thinking solutions that support and shape communities worldwide

Company Specialties:

• Research & Development
• Technology Consulting
• Litigation/Expert Witness Support

Company Website: www.walterpmoore.com

ASSUMPTION: Walter P Moore's diverse range of services and global presence offer opportunities for career growth and exposure to various projects.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Specialist will report directly to the Business Development Manager and work closely with the Structures Group leadership.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Advancement to a Senior Marketing Specialist or Marketing Manager role
• Expansion of responsibilities to include additional services or regions
• Cross-functional collaboration with other departments to gain a broader understanding of the business

ASSUMPTION: Given the company's size and diverse service offerings, there are ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Walter P Moore's Mexico City office is a professional, collaborative environment with a focus on teamwork and innovation.

Office Location(s): Calle Bosque de Ciruelos, 180 P.P. 101, Miguel Hidalgo, Mexico City 11700, Mexico

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a vibrant cultural scene and numerous historical sites
• The city offers a mix of urban and natural environments, with parks, museums, and historical landmarks
• Mexico City has a subtropical highland climate, with mild winters and warm summers

Work Schedule: The work schedule is primarily Monday - Friday, 8:00 AM - 5:00 PM, with occasional overtime as needed to meet project deadlines.

ASSUMPTION: The Mexico City office provides a dynamic and engaging work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Hiring Manager and team members
• Final interview with the Business Development Manager
• Background check and offer extension

Key Assessment Areas:

• Communication skills and language proficiency
• Graphic design and Adobe InDesign skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare examples of your graphic design work and be ready to discuss your creative process
• Research Walter P Moore and be prepared to discuss why you are interested in this opportunity

ATS Keywords: Adobe InDesign, Marketing, Proposal Development, Graphic Design, Business Development, CRM, Project Management, Research, Data Gathering, Communication Skills, Microsoft Office, Adobe Creative Suite, Detail-Oriented, Organization, Teamwork, Bilingual

ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.

🛠️ Tools & Technologies

• Adobe InDesign
• Adobe Creative Suite
• Microsoft Office (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot, or similar)

ASSUMPTION: Familiarity with additional marketing and project management tools may be beneficial but is not explicitly required for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Collaboration
• Sustainability

Work Style:

• Team-oriented and collaborative
• Adaptable and responsive to changing priorities
• Results-driven and focused on delivering high-quality work
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you proficient in Adobe InDesign and other design tools?
• Can you maintain a strong sense of focus and confidence under tight deadlines and varying workloads?
• Do you have a strong sense of integrity and commitment to quality?

ASSUMPTION: Walter P Moore values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced environment with varying workloads
• Occasional travel for industry events or client meetings
• Adapting to changes in priorities or project scope

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on delivering high-quality work.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Associate position in an engineering services or professional services firm
• However, this role may have a broader scope of responsibilities and require more independent decision-making
• Career progression may include advancement to a Senior Marketing Specialist or Marketing Manager role

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on proposal development and graphic design sets it apart.

📝 Sample Projects

• Developing and coordinating materials for a major proposal submission, including graphics and technical writing
• Creating custom graphics for a presentation to a potential client, showcasing the company's capabilities and past projects
• Researching and analyzing industry trends to inform marketing strategies and collateral development

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of detail required for this role.

❓ Key Questions to Ask During Interview

• Can you describe a typical project from start to finish, and what my role would be in managing it?
• How does this role collaborate with other departments, such as Business Development and Engineering?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?
• Can you describe the company's culture and what it's like to work here?

ASSUMPTION: These questions will help you better understand the role, the company, and the work environment, allowing you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences for this role, including your proficiency in Adobe InDesign and other required skills
• Prepare a cover letter that explains your interest in this opportunity and why you are a strong fit for the role
• If you have examples of your graphic design work, be prepared to share them during the interview process
• Follow up with the Hiring Manager one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.