📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: TUI
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: Not remote
🚀 Job Overview
Key aspects of this role include:
- Leading and managing the marketing function for the Commercial team
- Collaborating with cross-functional teams to enhance brand visibility and support B2B engagement
- Developing and implementing impactful digital marketing campaigns and social media strategies
- Managing paid advertising campaigns to target and engage B2B audiences effectively
- Coordinating B2B team participation in key travel fairs and conferences
- Managing B2B sponsorships and memberships, and assessing their success and impact
- Contributing to company brand strategy and coordinating B2B rollout
- Leading marketing function for Commercial team, reporting to Head of Commercial Excellence
Assumption: This role requires a strong understanding of B2B marketing strategies, digital marketing campaigns, and cross-functional collaboration. The ideal candidate will have experience in leading marketing teams and driving commercial success through effective marketing initiatives.
📋 Key Responsibilities
✅ Marketing Strategy and Planning
- Develop and implement marketing strategies to support B2B engagement and enhance brand visibility
- Collaborate with cross-functional teams to create and execute integrated marketing campaigns
- Monitor and analyze market trends and competitor activities to inform marketing strategies
Assumption: The candidate should have a solid understanding of B2B marketing trends and be able to analyze market data to drive informed decision-making.
✅ Digital Marketing and Social Media Management
- Develop and execute digital marketing campaigns, including SEO and SEM strategies
- Manage and grow B2B social media presence, engaging with target audiences and driving brand awareness
- Create and distribute engaging content across various digital channels to attract and retain B2B customers
Assumption: The candidate should have proven experience in digital marketing, social media management, and content creation for B2B audiences.
✅ Event Management and Sponsorships
- Coordinate B2B team participation in key travel fairs and conferences, including logistics, merchandising, stands, and events with partners
- Manage B2B sponsorships and memberships, ensuring successful delivery and maximizing ROI
- Assess events and sponsorships success and impact, defining future collaborations portfolio
Assumption: The candidate should have experience in event management, sponsorship activation, and post-event analysis to optimize future opportunities.
✅ Cross-Functional Collaboration and Reporting
- Collaborate with cross-functional teams on marketing initiatives and asset creation
- Prepare and present regular marketing performance reports to stakeholders, including the Head of Commercial Excellence
- Contribute to company brand strategy and coordinate B2B rollout, ensuring alignment with overall business objectives
Assumption: The candidate should be an effective communicator and collaborator, with strong reporting skills and the ability to influence stakeholders at various levels.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, Communications, or a related field
Experience:
- 2-5 years of experience in marketing, brand management, digital marketing, or a related field
- Proven experience in B2B marketing, digital marketing campaigns, and social media strategy
- Experience in managing and growing B2B social media presence
- Familiarity with content management systems (CMS) and CRM platforms is a plus
Required Skills:
- Excellent written and verbal communication skills in English, with proficiency in Italian
- Strong project management and cross-functional collaboration abilities
- Excellent problem-solving and analytical skills
- Ability in graphic design and/or visual content creation platforms
- Proficiency in PowerPoint and Excel
- Knowledge of SEO best practices and digital marketing trends
Preferred Skills:
- Experience in the travel and tourism industry
- Familiarity with Salesforce Marketing Cloud or similar platforms
- Knowledge of the Italian market and local business culture
Assumption: The ideal candidate will have a strong marketing background, with a proven track record in driving B2B engagement and enhancing brand visibility through effective marketing strategies.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience level and industry standards for the role, location, and company size)
Benefits:
- Attractive remuneration package, including performance-based bonuses
- Generous travel benefits, including discounted travel arrangements for TUI brands
- Extensive health and well-being support, including private health insurance and wellness programs
- Flexible working arrangements, with remote work options available for some roles
- Access to TUI Learning Hub for professional development and career growth opportunities
- Opportunities to work on global projects and teams, with potential for international assignments
- Involvement in local charity and sustainability initiatives, such as the TUI Care Foundation
Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 5:00 PM (local time)
Assumption: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is designed to attract and retain top talent, with a focus on work-life balance and professional development.
📌 Applicant Insights
🔍 Company Context
Industry: Travel and Tourism
Company Size: 10,001+ employees (global)
Founded: 1960 (as TUI AG)
Company Description: TUI is a leading global travel and leisure experience company that makes holiday dreams come true for people around the world. With a portfolio of over 1,000 travel agencies and online portals, five airlines, over 400 hotels, 16 cruise liners, and digital platforms for tours and activities, TUI offers a wide range of travel experiences to its 21 million customers annually. The company is committed to sustainable tourism and supports various social and environmental initiatives through the TUI Care Foundation.
Company Specialties:
- TUI Cruises
- TUI.com
- Hapag-Lloyd Cruises
- TUI Care Foundation
- Travel.me
- GoTUI.com
- TUI BLUE
- ROBINSON Club
- TUI MAGIC LIFE
- TUI Cars
- TUI SENSATORI
- TUI Foundation
- TUI policyLOUNGE
- TUI Musement
- Hotels & Resorts
- Airlines
- Cruises
Company Website:
TUI Group
Assumption: TUI's extensive portfolio and global presence offer unique opportunities for career growth and development within the travel and tourism industry.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for career progression based on performance and experience
Reporting Structure: Reports directly to the Head of Commercial Excellence, with potential for cross-functional collaboration with various teams, including Product, Sales, and Operations
Work Arrangement: On-site, with potential for remote work options depending on the role and team requirements
Growth Opportunities:
- Potential to lead and manage a team of marketing professionals
- Opportunities to work on global projects and teams, with potential for international assignments
- Career progression within the TUI Group, with a wide range of roles and brands to explore
Assumption: This role offers a unique opportunity to gain experience in B2B marketing within a global travel and tourism company, with potential for career growth and development based on performance and experience.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with collaborative workspaces and state-of-the-art technology
Office Location(s): Milan, Lombardy, Italy
Geographic Context:
- Milan is the second-largest city in Italy and the capital of Lombardy, with a population of over 1.3 million people
- The city is known for its fashion, design, and cultural industries, as well as its strategic location in Northern Italy
- Milan is served by three international airports, including Milan Malpensa Airport, which is the largest airport in Italy
Work Schedule: Standard working hours Monday to Friday, 9:00 AM to 5:00 PM (local time), with potential for flexible working arrangements depending on the role and team requirements
Assumption: Milan offers a dynamic and multicultural work environment, with a wide range of cultural, entertainment, and dining options. The city's strategic location in Northern Italy provides easy access to other major European cities and business hubs.
💼 Interview & Application Insights
Typical Process:
1. Online application submission through the TUI Group careers portal
2. Phone or video screening with the HR department to assess cultural fit and basic qualifications
3. In-depth telephone or video interview with the hiring manager to discuss the role, responsibilities, and career growth opportunities
4. On-site or virtual final interview with key stakeholders, including the Head of Commercial Excellence and other relevant team members
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing and social media management
- Event management and sponsorships
- Cross-functional collaboration and reporting
- Problem-solving and analytical skills
- Cultural fit and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
- Research TUI Group and the specific brand or division you are applying to, demonstrating your understanding of the company's mission, values, and business strategy
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Marketing strategy, digital marketing, social media management, event management, sponsorships, cross-functional collaboration, problem-solving, adaptability, cultural fit
Assumption: The interview process is designed to assess the candidate's marketing skills, cultural fit, and potential to contribute to TUI Group's ongoing success in the B2B travel and tourism market.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Cloud (Photoshop, Illustrator)
- Google Analytics
- Social media platforms (LinkedIn, Facebook, Twitter, Instagram)
- Content management systems (CMS) and CRM platforms (Salesforce Marketing Cloud, HubSpot, Marketo)
- Project management tools (Asana, Trello, Jira)
- SEO tools (SEMrush, Ahrefs, Google Search Console)
- Marketing automation tools (Marketo, Pardot, HubSpot Marketing)
Assumption: The required tools and technologies for this role are industry-standard and widely used in the marketing and digital marketing fields. Familiarity with these tools is essential for success in the role.
👔 Cultural Fit Considerations
Company Values:
- Passion for travel and customer experience
- Creativity and innovation
- Collaboration and teamwork
- Integrity and respect
- Sustainability and responsibility
Work Style:
- Dynamic and fast-paced work environment
- Results-driven and data-informed decision-making
- Strong focus on cross-functional collaboration and stakeholder management
- Agile and adaptable approach to change and uncertainty
- Open and inclusive culture that values diversity and encourages individual growth
Self-Assessment Questions:
1. How do you stay updated with the latest marketing trends and technologies in the B2B travel and tourism industry?
2. Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions or customer preferences?
3. How do you approach cross-functional collaboration and stakeholder management in a dynamic work environment?
4. Can you describe a time when you had to balance multiple marketing projects or campaigns simultaneously, and how did you prioritize your workload to ensure successful outcomes?
5. How do you ensure that your marketing initiatives align with the company's brand strategy and overall business objectives?
Assumption: TUI Group values candidates who are passionate about travel, customer experience, and marketing, with a strong focus on collaboration, innovation, and adaptability. The ideal candidate will be able to thrive in a dynamic and fast-paced work environment, with a results-driven and data-informed approach to marketing.
⚠️ Potential Challenges
1. Market fluctuations: The B2B travel and tourism market can be volatile, with fluctuations in demand and customer behavior that may impact marketing strategies and campaign performance
2. Competition: Intense competition in the B2B travel and tourism market may require continuous innovation and differentiation to maintain market share and drive growth
3. Cross-functional collaboration: The role may involve working with various teams and stakeholders, each with their own priorities and objectives, requiring strong communication and project management skills to ensure alignment and successful outcomes
4. Work-life balance: The role may require occasional travel and attendance at industry events, which could impact work-life balance, especially for candidates with family or personal commitments
Assumption: The ideal candidate will be able to navigate these challenges effectively, with a proactive and adaptable approach to marketing, strong communication and collaboration skills, and a commitment to work-life balance and personal well-being.
📈 Similar Roles Comparison
1. Marketing Manager - B2B Travel & Tourism: This role is similar to the Marketing Specialist role, with additional responsibilities for team management, budget allocation, and strategic planning. The Marketing Manager role may require more experience and a broader understanding of the B2B travel and tourism market.
2. Digital Marketing Specialist - B2B Travel & Tourism: This role focuses on digital marketing strategies and tactics, with a strong emphasis on SEO, SEM, and social media management. The Digital Marketing Specialist role may require less experience in traditional marketing channels and more expertise in digital marketing tools and platforms.
3. Event Manager - B2B Travel & Tourism: This role is responsible for planning, executing, and evaluating B2B events and conferences, with a focus on logistics, merchandising, and sponsorship activation. The Event Manager role may require less experience in marketing strategy and digital marketing channels, with a stronger emphasis on event management and production.
Assumption: The ideal candidate will have a clear understanding of the differences between these roles and be able to articulate how their skills and experience make them a strong fit for the Marketing Specialist role within the TUI Group.
📝 Sample Projects
1. B2B Social Media Campaign: Develop and execute a social media campaign targeting B2B travel and tourism professionals, with a focus on LinkedIn and Twitter. The campaign should aim to increase brand awareness, generate leads, and drive engagement with key industry influencers and decision-makers.
2. B2B Email Marketing Automation: Implement an email marketing automation workflow to nurture leads and upsell existing customers. The workflow should include personalized content, dynamic segmentation, and A/B testing to optimize open rates, click-through rates, and conversion rates.
3. B2B SEO Optimization: Conduct a comprehensive SEO audit of the company's B2B website, identifying and implementing on-page and off-page optimization strategies to improve organic search rankings and drive targeted traffic.
Assumption: These sample projects are designed to showcase the candidate's marketing skills, creativity, and adaptability in a B2B travel and tourism context. The ideal candidate will be able to tailor these projects to the specific needs and goals of the TUI Group and the Marketing Specialist role.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you describe the key responsibilities of the Marketing Specialist role within the TUI Group, and how they align with my skills and experience?
2. Team Structure: How is the marketing team structured, and what opportunities are there for collaboration and growth within the team?
3. Brand Strategy: How does the Marketing Specialist role contribute to the overall brand strategy and commercial success of TUI Musement and the TUI Group?
4. Marketing Technology: What marketing technology stack does TUI Group use, and how does the Marketing Specialist role leverage these tools to drive marketing success?
5. Career Growth: What opportunities are there for career growth and development within the TUI Group, and how does the Marketing Specialist role support these opportunities?
Assumption: These interview questions are designed to help the candidate understand the specific requirements and expectations of the Marketing Specialist role within the TUI Group, as well as the company's marketing technology, brand strategy, and career growth opportunities.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the TUI Group careers portal:
TUI Group Careers Portal
2. Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements, with a focus on B2B marketing and digital marketing strategies
3. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit, as well as your long-term career goals and how this role fits into your professional development plan
4. Follow up with the hiring manager or HR department within one week of submitting your application, to confirm receipt and inquire about next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
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