📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: PNC
🔹 Location: Pittsburgh, PA or Cleveland, OH
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 16, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Hybrid (On-site and remote work required)
🚀 Job Overview
Key aspects of this role include:
- Assisting in the coordination and execution of marketing programs and initiatives.
- Developing a strong understanding of existing marketing strategies and implementing established programs.
- Collaborating with various teams, including legal, compliance, finance, risk, and external partners.
- Ensuring all operating activities are delivered within the established budget framework.
ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain experience in marketing and build a career in the financial services industry.
📋 Key Responsibilities
✅ Assist in the coordination and execution of marketing programs and initiatives, including advertising, sales content, and internal communications.
✅ Develop a strong understanding of existing marketing strategies and implement established programs.
✅ Collect and synthesize data to identify trends and inform marketing strategies.
✅ Ensure all operating activities are delivered within the established budget framework.
✅ Collaborate with various teams, including legal, compliance, finance, risk, and external partners to coordinate development and execution of marketing programs.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Less than 1 year of professional experience or successful completion of a formal development program.
Required Skills:
- Strong organizational skills and attention to detail.
- Ability to manage multiple projects simultaneously.
- Familiarity with marketing strategies and tactics.
- Proficiency in Microsoft Office Suite and other relevant software.
- Excellent communication and interpersonal skills.
Preferred Skills:
- Experience with marketing automation tools.
- Knowledge of the financial services industry.
- Fluency in a second language.
ASSUMPTION: While not required, experience with marketing automation tools and knowledge of the financial services industry would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $37,000 - $77,740 per year (based on PNC's provided range)
Benefits:
- Medical, dental, and vision coverage.
- Employee and spouse/child life insurance.
- Short and long-term disability protection.
- 401(k) with PNC match, pension, and stock purchase plans.
- Dependent care reimbursement account and back-up child/elder care.
- Adoption, surrogacy, and doula reimbursement.
- Educational assistance and wellness program.
- Paid time off, including maternity/parental leave, holidays, occasional absence days, vacation days, and years of service.
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement.
ASSUMPTION: The salary range provided by PNC is inclusive of the typical salary range for an entry-level marketing role in the financial services industry in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Large enterprise)
Founded: 1852 (as a predecessor institution)
Company Description:
- PNC offers a range of services, including checking, savings, credit cards, auto loans, mortgage, retirement and investments, business banking, corporate and institutional banking, and wealth management.
- The company is committed to providing exceptional customer service and helping customers achieve their financial goals.
- PNC operates in 37 states and the District of Columbia with approximately 2,600 branches and 9,000 ATMs.
Company Specialties:
- Retail Banking
- Corporate & Institutional Banking
- Asset Management
- Wealth Management
Company Website: www.pnc.com
ASSUMPTION: PNC is a well-established financial institution with a strong reputation in the industry, offering a wide range of career opportunities for professionals at various levels.
📊 Role Analysis
Career Level: Entry-Level (0-2 years)
Reporting Structure: This role reports directly to the Marketing Manager within the Direct Marketing & Operations team within PNC's Human Resources organization.
Work Arrangement: Hybrid (On-site and remote work required)
Growth Opportunities:
- Progression to a full-time Marketing Specialist role after successfully completing the initial assignment.
- Potential advancement to senior marketing roles within the organization.
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work required)
Office Location(s): Pittsburgh, PA or Cleveland, OH
Geographic Context:
- Pittsburgh, PA: A major city in southwestern Pennsylvania, known for its rich history, cultural attractions, and sports teams.
- Cleveland, OH: A major city in northeastern Ohio, known for its cultural attractions, museums, and sports teams.
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement, requiring time in the office or in the field on a regular basis.
ASSUMPTION: Both Pittsburgh and Cleveland offer a mix of urban and suburban living, with access to cultural attractions, outdoor recreation, and sports teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the hiring manager.
- In-person or virtual interview with the marketing manager and other team members.
- Background check and onboarding.
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple projects.
- Knowledge of marketing strategies and tactics.
- Communication and interpersonal skills.
- Attention to detail and organizational skills.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and organizational skills.
- Research PNC's marketing strategies and be prepared to discuss how you can contribute to their success.
ATS Keywords: Marketing Specialist, Marketing Programs, Marketing Strategies, Advertising, Sales Content, Internal Communications, Data Collection, Data Synthesis, Budget Framework, Legal, Compliance, Finance, Risk, External Partners
ASSUMPTION: PNC uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing automation tools (if experienced)
- Project management software (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with Microsoft Office Suite and project management software is essential for this role. Experience with marketing automation tools is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer Focused
- Managing Risk
- Collaborating
- Decision Making and Critical Thinking
- Effective Communications
- Effectiveness Measurement
Work Style:
- Results-oriented
- Data-driven
- Collaborative
- Adaptable
Self-Assessment Questions:
- How do you ensure that your work aligns with PNC's customer-focused values?
- Can you provide an example of a time when you managed risk effectively in a professional setting?
- How do you approach working collaboratively with various teams to achieve common goals?
ASSUMPTION: PNC values employees who are customer-focused, manage risk effectively, collaborate well with others, and demonstrate strong decision-making and communication skills.
⚠️ Potential Challenges
- Managing multiple projects simultaneously may be challenging for some individuals.
- The hybrid work arrangement may require frequent travel between Pittsburgh and Cleveland, depending on the role's specific needs.
- Working in the financial services industry may require knowledge of industry-specific regulations and compliance requirements.
ASSUMPTION: These challenges can be mitigated by strong organizational skills, effective time management, and a willingness to learn and adapt to new situations.
📈 Similar Roles Comparison
- This role is similar to an entry-level Marketing Coordinator or Marketing Assistant position in other industries.
- However, this role may offer more opportunities for growth and development within the marketing department and the broader organization due to PNC's size and industry.
- Career progression may be faster in a larger organization like PNC compared to smaller companies or startups.
ASSUMPTION: While the core responsibilities of this role may be similar to other entry-level marketing positions, the opportunities for growth and development within PNC set this role apart.
📝 Sample Projects
- Assisting in the planning and execution of a marketing campaign to promote a new financial product.
- Analyzing customer data to identify trends and inform marketing strategies.
- Collaborating with external partners to develop and execute marketing materials.
ASSUMPTION: These sample projects illustrate the variety of tasks and responsibilities that a Marketing Specialist may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the most important qualities you're looking for in a Marketing Specialist?
- How does this role fit into the broader marketing department and the organization as a whole?
- What are the most challenging aspects of this role, and how can I prepare to succeed in them?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does PNC support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the organization, and can help you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the PNC Careers website.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and organizational skills.
- Research PNC's marketing strategies and be prepared to discuss how you can contribute to their success.
- Follow up with the hiring manager one week after your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
