Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Alphabe Insight Inc

🔹 Location: Cincinnati, Ohio, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies and campaigns across multiple channels
• Conducting market research to identify trends and opportunities
• Analyzing campaign performance and providing actionable insights
• Collaborating with internal teams and external vendors for campaign execution

ASSUMPTION: This role requires a strategic thinker with a strong foundation in marketing principles, campaign development, and performance analysis. The ideal candidate will help drive brand awareness, optimize marketing efforts, and support clients in reaching their target audiences more effectively.

📋 Key Responsibilities

✅ Develop and implement marketing strategies and campaigns across multiple channels

✅ Conduct market research to identify trends and opportunities

✅ Analyze campaign performance and provide actionable insights

✅ Assist in the development of marketing materials including presentations, brochures, and client proposals

✅ Coordinate with internal teams and external vendors to ensure timely and high-quality campaign execution

✅ Manage project timelines and budgets

✅ Maintain consistency in branding and messaging across all initiatives

ASSUMPTION: The Marketing Specialist will be expected to stay updated on industry trends and best practices to ensure the company's marketing efforts remain innovative and effective.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or related field

Experience: 2+ years of experience in a marketing or communications role

Required Skills:

• Strong analytical and project management skills
• Excellent written and verbal communication skills
• Ability to work both independently and collaboratively

Preferred Skills:

• Familiarity with data analysis tools and marketing automation platforms

ASSUMPTION: Candidates with experience in a similar role or relevant internships may be given preference.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on experience and industry standards for the Cincinnati area)

Benefits:

• Competitive salary based on experience
• Growth and advancement opportunities within the company
• Health, dental, and vision insurance
• Paid time off and company holidays
• Professional development support and training
• Collaborative and supportive work environment

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services

Company Size: 51-200 employees (Small to mid-sized company, offering a more personal work environment with opportunities for growth)

Founded: 2019 (Relatively new company, offering opportunities for early-stage growth and impact)

Company Description:

• Signal Tru Brand specializes in crafting strategic solutions that empower businesses to lead with purpose and precision.
• The company combines analytical rigor with a deep understanding of human potential to help clients navigate complex challenges and accelerate growth.
• Signal Tru Brand is committed to building a culture where leadership is nurtured at every level, and individuals are empowered to make a lasting impact.

Company Specialties:

• Management
• Marketing
• Public Relations

Company Website: https://www.signaltrubrand.com

ASSUMPTION: Signal Tru Brand's focus on strategic solutions and empowering businesses suggests a dynamic and innovative work environment.

📊 Role Analysis

Career Level: Mid-level (This role offers opportunities for growth and advancement within the company)

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work collaboratively with other departments, including Sales and Client Services.

Work Arrangement: On-site (The role requires a physical presence in the Cincinnati office, with flexibility for remote work based on project needs)

Growth Opportunities:

• Progression to a Senior Marketing Specialist or Marketing Manager role
• Expanding skills and expertise through professional development support and training
• Gaining experience in a fast-growing company with a diverse client base

ASSUMPTION: This role offers strong growth potential, as the company is relatively new and looking to expand its team and services.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on creativity and innovation

Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US

Geographic Context:

• Cincinnati offers a vibrant arts and culture scene, with numerous museums, theaters, and music venues
• The city is home to several major corporations and offers ample job opportunities in various industries
• Cincinnati has a humid subtropical climate, with warm summers and cold, snowy winters

Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The work environment at Signal Tru Brand is collaborative and supportive, with a focus on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Marketing Manager and a team member
• Final interview with the CEO

Key Assessment Areas:

• Marketing strategy and campaign development
• Analytical skills and data-driven decision making
• Communication skills and ability to work collaboratively
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've worked on and the results you achieved
• Research the company and be ready to discuss how your skills and experience align with their mission and values

ATS Keywords: Marketing strategy, campaign development, performance analysis, market research, project management, branding, marketing materials, vendor coordination, budget management

ASSUMPTION: The application process at Signal Tru Brand is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the company's needs and goals.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Design and presentation tools (e.g., Canva, PowerPoint)

ASSUMPTION: Familiarity with these tools is preferred but not required. The company is willing to provide training and support for the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Passion
• Creativity
• Innovation
• Strategic thinking
• Collaboration

Work Style:

• Creative and innovative
• Collaborative and supportive
• Data-driven and strategic
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a creative and collaborative work environment?
• Are you comfortable working with data and using it to inform marketing strategies?
• Do you have a passion for staying up-to-date with industry trends and best practices?

ASSUMPTION: Signal Tru Brand values candidates who are passionate, creative, and strategic thinkers, with a strong work ethic and a commitment to collaboration and continuous learning.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment that may require flexibility and adaptability
• Managing multiple projects and deadlines simultaneously
• Keeping up with industry trends and best practices in a rapidly evolving field
• Collaborating effectively with diverse teams, including internal departments and external vendors

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to problem-solving, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses more on day-to-day campaign execution and less on strategy and analysis
• Marketing Manager: Oversees the marketing department and team, with a broader scope of responsibilities
• Digital Marketing Specialist: Specializes in online marketing channels and may have a more narrow focus

ASSUMPTION: The Marketing Specialist role offers a unique blend of strategy, execution, and analysis, with opportunities for growth and advancement within the company.

📝 Sample Projects

• Developing and implementing a multi-channel marketing campaign for a new product launch
• Conducting market research to identify trends and opportunities in a specific industry
• Analyzing campaign performance data to optimize marketing efforts and maximize ROI

ASSUMPTION: These projects are designed to showcase the candidate's skills in marketing strategy, campaign development, performance analysis, and market research.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the most pressing marketing challenges facing the company currently?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to collaboration and teamwork?
• How does the company measure the success of its marketing campaigns?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they would be joining, as well as to demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've worked on and the results you achieved
• Research the company and be ready to discuss how your skills and experience align with their mission and values
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.