📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Alphabe Insight Inc
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing compelling communication strategies to elevate brand presence
- Fostering engagement and driving measurable results for clients across various industries
- Collaborating with a team committed to innovation, creativity, and exceptional service
- Working in a supportive and collaborative work environment with opportunities for professional growth
ASSUMPTION: The role involves a mix of strategic planning, creative execution, and analytical evaluation to achieve marketing objectives.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies that align with brand objectives
✅ Creating and distributing engaging content across various channels to increase brand awareness and drive engagement
✅ Monitoring and analyzing marketing campaign performance using analytics tools
✅ Collaborating with cross-functional teams to ensure consistent brand messaging and storytelling
✅ Staying up-to-date with industry trends and best practices to continuously improve marketing efforts
ASSUMPTION: The role may also involve managing marketing budgets, coordinating events, and contributing to brainstorming sessions for new marketing initiatives.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: 2+ years of experience in a marketing role.
Required Skills:
- Strong understanding of marketing principles and strategies
- Excellent communication, organizational, and analytical skills
- Ability to work both independently and collaboratively
- Proficiency in Microsoft Office Suite; knowledge of analytics tools is a plus
Preferred Skills:
- Experience with CRM software
- Fluency in a second language
ASSUMPTION: While not explicitly stated, experience with CRM software and fluency in a second language could provide a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Specialist role with 2-5 years of experience in Charlotte, NC)
Benefits:
- Competitive salary
- Opportunities for professional growth and career advancement
- Supportive and collaborative work environment
- Health, dental, and vision insurance
- Paid time off and holidays
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees (Small to mid-sized company, offering a more intimate work environment with opportunities for growth)
Founded: 2019 (Relatively new company, still establishing its brand and culture)
Company Description:
- At Alphabe Insight Inc, we are passionate about creating powerful connections between brands and their audiences
- We specialize in developing compelling communication strategies that elevate brand presence, foster engagement, and drive measurable results
- Our team is committed to innovation, creativity, and delivering exceptional service to our clients across a variety of industries
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: Alphabe Insight Inc is a rebranded or renamed version of Signal Tru Brand, with a similar focus on PR and branding services.
📊 Role Analysis
Career Level: Mid-level (The role requires some experience in marketing but still offers opportunities for growth and learning)
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager or Director
Work Arrangement: On-site (The role requires working on-site, with opportunities for collaboration and face-to-face interaction)
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role
- Expanding skills and expertise in various marketing channels and strategies
- Gaining experience working with a diverse range of clients and industries
ASSUMPTION: As a smaller company, Alphabe Insight Inc may offer more opportunities for growth and career advancement compared to larger organizations.
🌍 Location & Work Environment
Office Type: Creative and collaborative workspace
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Charlotte, North Carolina, offers a vibrant and growing job market with a diverse range of industries
- The city is known for its affordability, cultural attractions, and high quality of life
- Charlotte is also home to several Fortune 500 companies, providing ample networking opportunities
Work Schedule: Standard business hours, with flexibility for occasional remote work or adjusted hours
ASSUMPTION: While the role is on-site, there may be opportunities for remote work or flexible scheduling, depending on the specific needs of the team and the candidate's performance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager or Director
- Final interview with key team members or stakeholders
Key Assessment Areas:
- Marketing knowledge and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight specific marketing campaigns or projects that demonstrate your skills and achievements
- Tailor your resume and cover letter to emphasize your understanding of the role and the company's mission
- Prepare questions that demonstrate your interest in the role and the company
ATS Keywords: Marketing strategies, brand presence, engagement, measurable results, analytics tools, cross-functional teams, industry trends
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's marketing skills and problem-solving abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Exceptional service
Work Style:
- Collaborative and supportive team environment
- Focus on strategic planning and creative execution
- Openness to new ideas and continuous learning
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you passionate about staying up-to-date with industry trends and best practices?
- Do you enjoy working with a diverse range of clients and industries?
ASSUMPTION: Alphabe Insight Inc values candidates who are innovative, creative, and committed to delivering exceptional service to their clients.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously
- Adapting to the unique needs and preferences of diverse clients
- Keeping up with the fast-paced and ever-changing marketing landscape
- Balancing strategic planning with day-to-day tactical execution
ASSUMPTION: The role may present challenges in terms of workload, adaptability, and continuous learning, but also offers opportunities for growth and development.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses more on day-to-day tasks and less on strategic planning
- Marketing Manager: Oversees marketing efforts and teams, with more responsibility for budgeting and resource allocation
- Brand Manager: Focuses primarily on brand strategy and positioning, with less involvement in day-to-day marketing execution
ASSUMPTION: The Marketing Specialist role offers a balance between strategic planning and day-to-day execution, with opportunities for growth and advancement in either direction.
📝 Sample Projects
- Developing and implementing a social media marketing campaign to increase brand awareness and engagement
- Conducting market research to identify trends and opportunities for a new product launch
- Collaborating with cross-functional teams to create a comprehensive marketing plan for a major event
ASSUMPTION: The specific projects and initiatives undertaken by the Marketing Specialist will vary depending on the company's clients, industries, and marketing objectives.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges currently facing the company and its clients?
- How does the company support the professional growth and development of its marketing team members?
- What is the company's approach to integrating new marketing technologies and tools?
- How does the company measure the success of its marketing campaigns and initiatives?
- What opportunities are there for collaboration and knowledge-sharing within the marketing team?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and can help you better understand the work environment and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills, with an emphasis on strategic planning and creative execution
- Prepare for the interview by researching the company, its clients, and the marketing landscape
- Follow up with the hiring manager or HR department within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
