📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: St. Tammany Parish Hospital
🔹 Location: Covington, Louisiana
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting and disseminating compelling content across various platforms
- Collaborating with the communications team to ensure brand consistency
- Creating engaging content for internal and external audiences
- Managing digital and print ads, email marketing campaigns, and video production
ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and proficiency in various digital platforms and tools.
📋 Key Responsibilities
✅ Develop and implement marketing campaigns across multiple channels
✅ Create engaging content for websites, social media, email, and print materials
✅ Manage video production, including camera work, lighting, sound, and editing
✅ Design digital and print ads using tools like Canva, Adobe Illustrator, InDesign, or Photoshop
✅ Conduct interviews and extract key insights for content development
✅ Coordinate with external agencies and manage projects from inception to completion
✅ Monitor and analyze campaign performance using SEO, Google Analytics, and other tools
ASSUMPTION: This role requires strong organizational skills, multitasking abilities, and the ability to work independently or in a team environment.
🎯 Required Qualifications
Education: Bachelor’s degree in journalism, public relations, communication, or a related field
Experience: Two to four years of experience in strategic internal and external communication, marketing, and content creation
Required Skills:
- Proficiency in video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Experience creating digital and print ads using graphic design tools
- Strong interviewing skills and ability to guide conversations
- Familiarity with marketing campaign planning and implementation
- Experience with email marketing platforms and campaign management
- Knowledge of brand guidelines, visual identity standards, and messaging frameworks
- Excellent writing, editing, and proofreading skills
- Familiarity with content management systems and social media management tools
- High proficiency in digital platforms and content management systems
- Excellent interpersonal communication and organizational skills
- Demonstrated expertise in multitasking and project management
- Willingness to work events outside typical office hours
- Photography skills
- Ability to develop campaign-level messaging and creative direction
- Knowledge of SEO, Google Analytics, and performance tracking tools
Preferred Skills:
- Experience in healthcare, nonprofit, or public-sector communications
- Motion graphics or animation experience
- Master’s degree and/or professional accreditation in public relations
ASSUMPTION: Candidates with experience in healthcare communications or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in the healthcare sector)
Benefits:
- Health, dental, and vision insurance
- Retirement plan with employer match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- On-site fitness center and wellness programs
Working Hours: Scheduled weekly hours: 40
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: St. Tammany Parish Hospital is a non-profit, full-service acute care facility delivering world-class healthcare and the latest technology. They provide today’s life-improving procedures with the utmost care and emphasis on wellness, prevention, and disease management.
Company Size: St. Tammany Parish Hospital has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: St. Tammany Parish Hospital was founded in 1954 and has since grown to become a self-supporting not-for-profit community health system that receives no tax funding.
Company Description:
- St. Tammany Parish Hospital is committed to delivering world-class healthcare close to home
- They strive to provide today’s life-improving procedures with the utmost care and emphasis on wellness, prevention, and disease management
- The hospital is a self-supporting not-for-profit community health system that receives no tax funding
Company Specialties:
- Quality
- Community
- Acute
- Inpatient
- Outpatient
- Emergency
- Cardiac
- Cancer
- Maternity
- Surgery
- Diagnostic
- and Preventative
Company Website: StTammany.health
ASSUMPTION: St. Tammany Parish Hospital is dedicated to providing high-quality healthcare services to its community and values employees who are passionate about their work and committed to patient care.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in strategic communication and marketing.
Reporting Structure: The Marketing Specialist reports directly to the Director of Communications and Marketing and collaborates with all members of the communications team.
Work Arrangement: This is an on-site position with a scheduled weekly work hour of 40.
Growth Opportunities:
- Potential advancement to a senior marketing role or management position within the communications department
- Opportunities to gain experience in various aspects of marketing, including video production, graphic design, and campaign management
- Chance to work on high-impact projects that directly influence the hospital's brand and reputation
ASSUMPTION: This role offers numerous opportunities for professional growth and development within the communications department and the broader healthcare industry.
🌍 Location & Work Environment
Office Type: The hospital has multiple locations, with the main campus situated in Covington, Louisiana.
Office Location(s): 1202 S. Tyler St., Covington, LA 70433, US
Geographic Context:
- Covington is a scenic, community-oriented area with an abundance of amenities to suit every taste
- The hospital is nestled in the heart of Covington on the north shore of Lake Pontchartrain
- The region offers a peaceful, scenic environment with easy access to New Orleans and other major cities
Work Schedule: The Marketing Specialist is expected to work a standard full-time schedule, with the possibility of working events outside typical office hours.
ASSUMPTION: The Covington area provides a pleasant work-life balance, with easy access to outdoor activities, cultural attractions, and a strong sense of community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the communications team
- Final interview with the Director of Communications and Marketing
- Background check and reference verification
Key Assessment Areas:
- Communication and interpersonal skills
- Creativity and problem-solving abilities
- Technical proficiency in marketing tools and platforms
- Understanding of healthcare communications and marketing principles
- Alignment with the hospital's mission, vision, and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the healthcare industry and the hospital's mission
- Showcase your portfolio or examples of your work, if applicable
- Prepare thoughtful questions to ask during the interview process
ATS Keywords: Marketing Specialist, Content Creation, Video Production, Digital Email Marketing, Ad Creation, Brand-Aligned Communications, Interviewing Skills, Project Management, Email Marketing, SEO, Google Analytics, Photography, Social Media Management, Content Management Systems, Graphic Design, Interpersonal Communication, Organizational Skills
ASSUMPTION: Applicants should tailor their application materials to emphasize their relevant experience and skills, as well as their enthusiasm for the role and the hospital's mission.
🛠️ Tools & Technologies
- Adobe Premiere Pro or Final Cut Pro
- Canva, Adobe Illustrator, InDesign, or Photoshop
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Content management systems (e.g., WordPress)
- Social media management tools (e.g., Hootsuite, Sprout)
- SEO and performance tracking tools (e.g., Google Analytics)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Excellence
- Accountability
- Respect
- Stewardship
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
- Committed to maintaining a positive and supportive work environment
Self-Assessment Questions:
- Do you share St. Tammany Parish Hospital's commitment to delivering world-class healthcare close to home?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a strong work ethic and a commitment to maintaining a positive and supportive work environment?
ASSUMPTION: Candidates who align with the hospital's values and work style are more likely to be successful in this role and contribute to the organization's mission.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in priorities or project scope
- Working events outside typical office hours
- Balancing the needs of internal and external stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, multitasking abilities, and a commitment to maintaining a positive and supportive work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on healthcare communications and marketing
- Industry-specific context: The healthcare industry is highly regulated and competitive, with a strong emphasis on patient care and community engagement
- Career path comparison: This role offers opportunities for professional growth and development within the communications department and the broader healthcare industry
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to similar positions in other industries.
📝 Sample Projects
- Developing and implementing a marketing campaign to promote a new healthcare service or facility
- Creating engaging content for the hospital's website, social media channels, and email newsletters
- Managing video production for patient testimonials, educational content, or promotional materials
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the communications department?
- How does the hospital support the professional development and growth of its employees?
- What are the most significant challenges facing the healthcare industry, and how does this role contribute to addressing them?
- What are the key priorities for this role in the first 90 days?
- How does the hospital measure the success of its marketing campaigns, and what metrics are most important?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or examples of your work, if applicable
- Prepare thoughtful questions to ask during the interview process
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
