📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Akumin
🔹 Location: Florida (Remote Worker)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to promote Akumin's brand and products/services
- Collaborating with cross-functional teams to create compelling messaging and manage marketing campaigns
- Driving revenue growth, increasing brand awareness, and generating high-quality leads
- Managing marketing collateral, lead generation, content creation, and internal marketing initiatives
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and proficiency in marketing tools and software to effectively drive marketing efforts and achieve desired results.
📋 Key Responsibilities
✅ Develop and execute marketing strategies that effectively promote Akumin's brand and products/services
✅ Collaborate with the marketing team and other departments to create compelling messaging and manage marketing campaigns across various channels
✅ Oversee the creation and printing of marketing collateral such as brochures, flyers, and business cards
✅ Create various marketing content to support the company's initiatives, including new marketing pieces, customer/patient testimonials, and video content
✅ Develop internal marketing initiatives to promote the company brand and enhance organizational health
✅ Perform other duties as assigned
ASSUMPTION: This role requires a proactive approach, strong organizational skills, and the ability to manage multiple projects simultaneously to ensure marketing campaigns are executed effectively and efficiently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2 years of experience working in a marketing, communications, or content creation role
Required Skills:
- Proven experience in marketing, communications, or content creation
- Ability to handle multiple projects at once and prioritize workload
- Strong problem-solving skills and logical thinking
- Excellent communication and collaboration skills
- Proficient in MS Office and marketing software
- Willingness to travel up to 10% of the time
Preferred Skills:
- Proficiency in Adobe Creative Suite (specifically InDesign and Photoshop)
- Creative design experience
- Video editing experience
ASSUMPTION: Candidates with a strong portfolio showcasing their creative design and video editing skills will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in the healthcare industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, 40 hours per week, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Akumin operates in the healthcare industry, specifically providing outsourced radiology and oncology services to hospitals, health systems, and physician groups across the U.S.
Company Size: Akumin has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the healthcare industry.
Founded: Akumin was founded in 2012 and has since grown to become a trusted partner for hospitals and health systems nationwide.
Company Description:
- Akumin offers comprehensive solutions covering outsourced radiology and oncology services
- The company provides fixed-site outpatient diagnostic imaging services through a network of imaging locations
- Akumin serves approximately 1,000 hospitals and health systems across 47 states
Company Specialties:
- Diagnostics & Imaging Services
- Healthcare Clinics
- Oncology
- Radiology
- and Radiation Therapy
Company Website: akumin.com
ASSUMPTION: Akumin's extensive experience and expertise in the healthcare industry make it an attractive employer for marketing professionals seeking to grow their careers in the sector.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in marketing, communications, or content creation.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with various departments, including Sales and Human Resources.
Work Arrangement: This role offers a remote work arrangement, allowing for flexibility and work-life balance.
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role
- Expanding expertise in the healthcare industry and related marketing strategies
- Potential to work on high-impact projects and contribute to the company's growth
ASSUMPTION: Akumin's mid-sized company structure offers ample opportunities for professional growth and development within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Remote work with occasional travel (up to 10% of the time)
Office Location(s): Florida (Orlando, Tampa, Miami)
Geographic Context:
- Florida is a large and diverse state with a growing healthcare industry
- The remote work arrangement allows for flexibility in living and working arrangements
- Akumin's presence in multiple cities across Florida provides opportunities for collaboration and networking within the company
Work Schedule: Full-time, 40 hours per week, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement and flexible hours offered by Akumin make this role an attractive opportunity for marketing professionals seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and/or other marketing team members
- Final interview with the Director of Marketing or another senior leader
Key Assessment Areas:
- Marketing strategy and campaign development
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Akumin's values
Application Tips:
- Highlight relevant marketing experience and accomplishments in your resume
- Tailor your cover letter to demonstrate your understanding of Akumin's business and how your skills and experience align with the role
- Prepare examples of marketing campaigns you've developed and executed, as well as any marketing collateral you've created
ATS Keywords: Marketing strategy, campaign development, collaboration, communication, problem-solving, healthcare industry, marketing tools, marketing software
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant marketing experience and demonstrate their understanding of Akumin's business and the healthcare industry.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Marketing software and platforms (e.g., HubSpot, Marketo, or similar)
- Adobe Creative Suite (InDesign, Photoshop)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are commonly used in marketing departments and for creating marketing collateral.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Integrity and ethical behavior
- Collaboration and teamwork
- Continuous learning and improvement
- Accountability and results-driven
Work Style:
- Self-motivated and proactive
- Strong communication and collaboration skills
- Ability to manage multiple projects and prioritize workload
- Problem-solving and analytical skills
- Adaptability and flexibility
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns in the healthcare industry?
- Are you comfortable working remotely and collaborating with team members in different locations?
- Do you possess strong problem-solving skills and the ability to adapt to changing priorities and workloads?
ASSUMPTION: Applicants should assess their fit with Akumin's company values and work style to ensure they are a strong cultural fit for the organization.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to a remote work environment and collaborating with team members in different locations
- Working in a fast-paced and dynamic healthcare industry
- Meeting the expectations of internal and external customers
ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to a remote work environment, and thrive in a fast-paced and dynamic industry to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Associate, but with a greater emphasis on strategy development and campaign execution
- Unlike other marketing roles, this position requires a strong understanding of the healthcare industry and its unique marketing challenges
- Career progression in this role may lead to opportunities in marketing management or specialized marketing roles within the healthcare industry
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing positions in the healthcare industry when evaluating their fit for the role.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new diagnostic imaging service
- Creating patient testimonial videos to showcase the quality of care provided by Akumin's clinics
- Designing and implementing an internal marketing campaign to enhance employee engagement and promote company culture
ASSUMPTION: Applicants should be prepared to discuss their experience with similar marketing projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the most significant marketing challenges facing Akumin, and how does this role address them?
- How does Akumin support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Akumin's culture and work environment support collaboration and teamwork?
ASSUMPTION: Applicants should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and commitment to Akumin's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and demonstrate your understanding of Akumin's business and the healthcare industry
- Prepare examples of marketing campaigns you've developed and executed, as well as any marketing collateral you've created
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
