📌 Core Information
🔹 Job Title: Marketing Specialist, Central Insights Unit & EmergingTech
🔹 Company: GSMA
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-16
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with hybrid working
🚀 Job Overview
Key aspects of this role include:
- Leading marketing and content dissemination for the Central Insights Unit (CIU) and EmergingTech (ET) programmes
- Managing social media content, producing marketing materials, and overseeing event marketing activities
- Collaborating with internal teams and external suppliers to deliver high-quality marketing outputs
- Working in a fast-paced, dynamic environment with challenging deadlines
- Contributing to the GSMA's mission to unlock the full power of connectivity for a sustainable future
ASSUMPTION: This role requires a high level of organization, adaptability, and creativity to manage multiple projects and meet deadlines. The ideal candidate will be comfortable working in a global organization and have a strong interest in international development.
📋 Key Responsibilities
✅ Lead all marketing and content dissemination for the CIU and ET programmes
✅ Manage social media content, write copy, and craft visual assets
✅ Produce and publish blogs, resources, and other material on the M4D website
✅ Act as the primary liaison for external suppliers and manage all relevant marketing activity and processes for programme events
✅ Build HTML newsletter and event invitation emails in Salesforce Marketing Cloud
✅ Manage engagement metrics and reporting regularly on the performance of deliverables via the Looker Studio dashboard
✅ Ensure purchase orders and invoices are processed in good time and manage programmes' access to up-to-date GSMA marketing and brand assets
ASSUMPTION: This role requires strong communication, organizational, and analytical skills to manage multiple projects and meet deadlines. The ideal candidate will have experience working with suppliers and agencies to deliver high-quality marketing outputs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in marketing, with a focus on content creation, social media management, and event marketing
Required Skills:
- Excellent English language, writing, and speaking skills with a strong command of grammar
- Strong organizational skills and the ability to manage multiple projects with competing deadlines simultaneously
- Good analytical skills and the ability to track, measure, and optimize across different channels and mediums
- Familiarity with marketing best practices for web, email, and social media content, with experience in building emails using relevant software
- Familiarity with content management systems, such as WordPress, and Salesforce
- Ability to design graphics for use on social media, websites, and in email using cloud-based tools or Adobe Creative Cloud
- Experience working with suppliers and agencies to deliver high-quality marketing outputs
- Global mindset and cultural awareness, with an interest in international development
Preferred Skills:
- Experience working in a corporate setting, combined with marketing
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a background in marketing, strong communication skills, and the ability to manage multiple projects efficiently. Experience working with suppliers and agencies is preferred but not essential.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a mid-level marketing role in London)
Benefits:
- Learning & Development Opportunities
- Generous Holiday Allowances
- Additional Days Off for Professional Development
Working Hours: Full-time (35 hours per week), with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, with a focus on mobile communications, mobile internet, technology, and strategy
Company Size: Medium (501-1,000 employees), offering a dynamic and collaborative work environment
Founded: The GSMA was founded in 1995 and has since grown into a global organization with a significant impact on the mobile industry
Company Description:
- The GSMA represents the interests of mobile operators worldwide, uniting nearly 1,000 companies across 220 countries
- The organization operates through three main pillars: Connectivity for Good, Industry Solutions, and Events
- The GSMA's mission is to unlock the full power of connectivity so that people, industry, and society thrive
Company Specialties:
- Mobile communications
- Mobile Internet
- Technology
- Strategy
Company Website: www.gsma.com
ASSUMPTION: The GSMA is a global organization with a significant impact on the mobile industry. Working at the GSMA offers unparalleled access to the industry and the opportunity to shape its direction.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Marketing Specialist will report directly to the Senior Marketing Manager, Mobile for Development
Work Arrangement: Hybrid working, with a combination of on-site and remote work
Growth Opportunities:
- Potential career progression within the Marketing team or broader GSMA organization
- Opportunities to work on global projects and events, gaining international experience
- Access to learning and development opportunities to enhance skills and advance career growth
ASSUMPTION: This role offers growth opportunities within the Marketing team and the broader GSMA organization. The ideal candidate will be proactive in seeking out new challenges and learning opportunities.
🌍 Location & Work Environment
Office Type: Modern, architect-designed offices in central London
Office Location(s): 1 Angel Lane, London EC4R 3AB, United Kingdom
Geographic Context:
- London is a global hub for the telecommunications industry
- The GSMA's headquarters is located in the heart of the City of London, offering easy access to public transportation and amenities
- The hybrid working arrangement allows for flexibility in work-life balance
Work Schedule: Full-time (35 hours per week), with flexible working arrangements available
ASSUMPTION: The GSMA's headquarters in London offers a dynamic and collaborative work environment, with easy access to public transportation and amenities. The hybrid working arrangement provides flexibility in work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and a member of the HR team
- Final interview with the senior leadership team
Key Assessment Areas:
- Marketing skills and experience
- Communication and interpersonal skills
- Organizational skills and ability to manage multiple projects
- Cultural fit and alignment with the GSMA's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your marketing work, including social media campaigns, multimedia content, and event marketing materials
- Research the GSMA and its mission to demonstrate your understanding of the organization and its impact on the mobile industry
- Prepare questions to ask the interview panel about the role, the team, and the GSMA's mission
ATS Keywords: Marketing, Content Creation, Social Media Management, Project Management, Copywriting, Proofreading, Email Marketing, Audience Development, Analytical Skills, Graphic Design, Communication, Organization, Adaptability, Collaboration, Cultural Awareness, International Development
ASSUMPTION: The GSMA's application process is designed to assess the candidate's marketing skills, communication skills, and cultural fit. The ideal candidate will be proactive in demonstrating their skills and experiences throughout the application and interview process.
🛠️ Tools & Technologies
- Content management systems, such as WordPress
- Salesforce and Salesforce Marketing Cloud
- Google Analytics
- Canva or Adobe Creative Cloud (Photoshop/InDesign)
- Social media platforms (Facebook, Instagram, LinkedIn)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above. Familiarity with additional marketing tools and technologies is a plus.
👔 Cultural Fit Considerations
Company Values:
- Passionately driven: Approaching everything with unparalleled capability, tenacity, and commitment
- Insightful leaders: Continuously developing and engaging expertise, insight, and creativity
- Stronger together: Leaning on each other so the industry can lean on us, embracing diversity and actively seeking out perspectives and skill sets beyond our own
Work Style:
- Collaborative and considerate, creating a safe space for others to thrive
- Curious and open to feedback, leaning into tough situations and remaining respectful to others
- Accountable for the part we play, assuming positive intent in our colleagues
Self-Assessment Questions:
- How do you approach projects with challenging deadlines and multiple priorities?
- How do you collaborate with colleagues from diverse backgrounds and cultures?
- How do you adapt to changing circumstances and new challenges in a fast-paced environment?
ASSUMPTION: The GSMA values a collaborative and considerate work environment, with a focus on curiosity, adaptability, and accountability. The ideal candidate will be proactive in demonstrating their alignment with the GSMA's values and work style.
⚠️ Potential Challenges
- The role may require working on multiple projects with competing deadlines
- The GSMA is a global organization with a fast-paced and dynamic work environment
- The role may involve travel to GSMA events and activities, when circumstances allow
- The ideal candidate will be comfortable working in a global organization and have a strong interest in international development
ASSUMPTION: The ideal candidate will be organized, adaptable, and comfortable working in a fast-paced, dynamic environment. Experience working in a global organization and an interest in international development are preferred.
📈 Similar Roles Comparison
- This role is unique in its focus on the Central Insights Unit and EmergingTech programmes within the GSMA's Mobile for Development team
- Similar roles in the industry may focus on specific mobile technologies or regional markets
- Career paths within the GSMA may include progression to senior marketing roles or broader leadership positions within the organization
ASSUMPTION: This role is unique in its focus on the Central Insights Unit and EmergingTech programmes within the GSMA's Mobile for Development team. The ideal candidate will be proactive in seeking out new challenges and learning opportunities within the organization.
📝 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the GSMA and the Mobile for Development team?
- What opportunities are there for professional development and growth within the Marketing team and the broader GSMA organization?
- How does the GSMA support work-life balance and employee well-being?
- What are the key challenges facing the Mobile for Development team, and how can this role contribute to addressing them?
ASSUMPTION: The ideal candidate will be proactive in asking insightful questions about the role, the team, and the GSMA's mission during the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your marketing work, including social media campaigns, multimedia content, and event marketing materials
- Research the GSMA and its mission to demonstrate your understanding of the organization and its impact on the mobile industry
- Prepare questions to ask the interview panel about the role, the team, and the GSMA's mission
- Follow up with the GSMA HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
