📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Kal Tire
🔹 Location: Vernon, BC
🔹 Job Type: Temporary
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Coordinating and executing marketing initiatives for Kal Tire’s Mining Tire Group (MTG)
- Managing digital platforms and social media presence
- Supporting international teams with graphic requests and trade show logistics
- Monitoring and analyzing website and campaign performance using Google Analytics 4
ASSUMPTION: This role requires a balance of independent work and collaboration with international teams. Strong organizational skills and attention to detail are crucial for success in this position.
📋 Key Responsibilities
✅ Coordinate the execution of media buys, ensuring ads are developed and delivered on time
✅ Monitor and assess the performance of paid media campaigns across platforms
✅ Support media relations with tracking and supply photo requests
✅ Ensure timely production and distribution of marketing materials
✅ Support international team members with graphic requests, including regional trade show assets, presentations, videos, and other design-related materials
✅ Maintain the internal marketing SharePoint site
✅ Support MTG trade show preparation through contributing to end-to-end logistics, including booth planning, vendor coordination, and asset preparation
✅ Manage the day-to-day of the MTG LinkedIn page, including content planning support, development, publishing, and engagement
✅ Plan, execute, and optimize paid LinkedIn and Google Ad campaigns aligned with regional and international objectives
✅ Maintain and update the MTG WordPress website, including the management of multi-language content and publication of new material
✅ Monitor, analyze, and report on website and campaign performance using Google Analytics 4, delivering insights and recommendations to internal stakeholders
✅ Liaise with external vendors to support marketing execution, ensuring consistency with Kal Tire’s brand standards and messaging
✅ Develop a monthly report of website, campaign, and LinkedIn activities (organic and paid)
✅ Collect and curate stories from international teams for the bi-monthly MTG newsletter; improve newsletter design and manage the translation, production, and distribution process
✅ Manage business card requests from across the Mining Tire Group
✅ Coordinate all translation needs using external translators
✅ Process invoices and track marketing budgets
✅ Support other marketing-related initiatives as required
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Post-secondary education in marketing, communications, or business
Experience: 3-5 years of experience in a marketing role, preferably in a B2B environment
Required Skills:
- Proven experience executing digital marketing campaigns and managing social media platforms
- Strong working knowledge of SharePoint, Microsoft Excel, PowerPoint, and Word
- Excellent written and verbal communication skills
- Strong organizational skills with the ability to manage multiple projects and deadlines
- Familiarity with WordPress or other CMS platforms
Preferred Skills:
- Spanish and/or French language skills
- Experience coordinating trade shows, events, and vendor relationships
ASSUMPTION: Candidates should have a solid foundation in marketing principles and digital measurement, with a proven track record of executing successful marketing campaigns.
💰 Compensation & Benefits
Salary Range: $66,528 - $75,600 per year based on experience
Benefits:
- Employee Assistance Program
- Positive work culture, opportunities for growth and development, and work-life balance
- Opportunities for professional development, such as training programs, mentorship, and tuition reimbursement
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the company's job posting and is subject to change. Benefits may vary based on individual circumstances and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on tires and mining tire services
Company Size: 5,001-10,000 employees, with a global presence
Founded: 1953, in Vernon, British Columbia
Company Description:
- Kal Tire is one of Canada’s largest independent tire dealers and one of North America’s largest commercial tire dealers
- Over 260 Kal Tire stores, as well as warehouse facilities and 14 retread manufacturing plants, are located coast to coast, serving both retail and commercial customers
- The Mining Tire Group is an international leader in mining tire service and supply, servicing more than 150 mine sites across five continents
Company Specialties:
- Retail Tires
- Commercial Truck Tires
- Passenger & Light Truck Tires
- Mining Tires
- OTR
- Warehouse & Distribution
- Retread
- Customer Service
Company Website: https://www.kaltire.com/
ASSUMPTION: Kal Tire offers a wide range of tire-related services and products, with a strong focus on customer service and quality.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Manager for the Mining Tire Group
Work Arrangement: On-site, full-time position based in Vernon, BC, with potential travel requirements
Growth Opportunities:
- Potential advancement within the marketing department or other departments within the company
- Opportunities to work on international projects and gain global marketing experience
- Professional development opportunities, such as training programs, mentorship, and tuition reimbursement
ASSUMPTION: This role offers opportunities for career growth and development within a large, established company with a global presence.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 1540 Kalamalka Lake Road, Vernon, BC V1T 6N6, CA
Geographic Context:
- Vernon, BC, is a city in the Okanagan Valley, with a population of approximately 40,000
- The city offers a mix of urban and outdoor recreational opportunities, with easy access to lakes, mountains, and parks
- Vernon has a semi-arid climate, with hot, dry summers and cold, snowy winters
Work Schedule: Monday to Friday, 8:30 AM to 5:00 PM, with a 30-minute lunch break
ASSUMPTION: Vernon offers a pleasant work-life balance, with easy access to outdoor activities and a relatively low cost of living compared to larger urban centers in Canada.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website
- Phone or video screening with the HR department
- In-depth behavioral and skills-based interview with the Marketing Manager and/or other marketing team members
- Final interview with the Director of Marketing or another senior leader
- Background check and reference check for the successful candidate
Key Assessment Areas:
- Marketing and digital marketing skills
- Communication and interpersonal skills
- Organizational skills and ability to manage multiple projects
- Cultural fit and alignment with Kal Tire's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and digital marketing skills and experiences
- Include specific examples of successful marketing campaigns you've executed and the results you've achieved
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a team environment
- Research Kal Tire's company culture and be prepared to discuss how your values and work style align with the organization
ATS Keywords: Marketing, Digital Marketing, Social Media Management, Google Analytics, WordPress, SharePoint, B2B Marketing, Marketing Campaigns, Trade Shows, Event Coordination, Graphic Design
ASSUMPTION: Kal Tire uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, SharePoint)
- Google Analytics 4
- WordPress
- LinkedIn (for managing MTG's LinkedIn page and paid advertising)
- Google Ads (for managing paid advertising campaigns)
- Various graphic design tools (e.g., Adobe Creative Suite, Canva, or other industry-standard software)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should have a strong working knowledge of Microsoft Office Suite, Google Analytics 4, and WordPress, with experience in social media management and digital marketing platforms.
👔 Cultural Fit Considerations
Company Values:
- Quality: Providing customers with quality and value in both service and products that exceed their expectations
- Leadership: Supporting the careers of every team member through quality leadership, training, and opportunities for advancement
- Integrity: Conducting business in an ethical and responsible manner, with a commitment to honesty, fairness, and respect for all stakeholders
- Safety: Prioritizing the safety of our team members, customers, and the communities in which we operate
Work Style:
- Collaborative: Working closely with international teams to support marketing initiatives and ensure consistent branding and messaging
- Adaptable: Managing multiple projects and deadlines, with the ability to pivot and reprioritize as needed
- Analytical: Monitoring and analyzing campaign performance, using data to inform decision-making and optimize results
- Creative: Developing engaging marketing materials and campaigns that resonate with target audiences
Self-Assessment Questions:
- How do your personal values align with Kal Tire's company values, particularly in the context of this role?
- Describe a time when you had to manage multiple projects and deadlines. How did you prioritize your tasks, and what was the outcome?
- How do you approach working with international teams, and what strategies have you used to ensure consistent branding and messaging across different regions?
ASSUMPTION: Kal Tire values a strong cultural fit, with team members who embody the company's core values and work well within a collaborative, adaptable, analytical, and creative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines, with the need to prioritize and reprioritize tasks as needed
- Working with international teams, requiring strong communication and collaboration skills to ensure consistent branding and messaging
- Keeping up-to-date with industry trends and best practices in digital marketing and social media management
- Adapting to changes in marketing strategies and priorities, as well as shifts in the global market for mining tire services
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to staying informed about industry trends and best practices.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Associate position, with a focus on digital marketing and social media management
- However, this role has a stronger emphasis on international collaboration and managing multiple projects and deadlines
- Career paths for this role may include advancement to senior marketing positions, such as Marketing Manager or Director of Marketing, or transitioning to a specialized marketing role within the company, such as Product Marketing or Brand Marketing
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on international collaboration and project management sets it apart and offers opportunities for career growth and development within a large, established company with a global presence.
📝 Sample Projects
- Developing and executing a successful LinkedIn advertising campaign to generate leads for the Mining Tire Group
- Managing the end-to-end logistics for an international trade show, including booth planning, vendor coordination, and asset preparation
- Creating and implementing a content marketing strategy to improve the MTG WordPress website's organic traffic and engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from digital marketing and social media management to event coordination and content creation.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- What are the most significant challenges facing the Mining Tire Group's marketing efforts, and how can this role contribute to addressing them?
- How does Kal Tire support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
- How does Kal Tire approach working with external vendors and agencies to support marketing execution?
ASSUMPTION: Asking these questions can help you better understand the role's expectations, the company's marketing strategies, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and digital marketing skills and experiences
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a team environment
- Research Kal Tire's company culture and be prepared to discuss how your values and work style align with the organization
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
