📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Alphabe Insight Inc
🔹 Location: Columbus, Ohio, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to promote company products and services
- Conducting market research and competitor analysis to identify trends and opportunities
- Collaborating with internal teams to align marketing efforts with sales goals
- Monitoring campaign performance and analyzing metrics to improve ROI
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving marketing initiatives and brand awareness.
📋 Key Responsibilities
✅ Develop and execute marketing strategies to promote company products and services
✅ Conduct market research and competitor analysis to identify trends and opportunities
✅ Coordinate the creation of marketing materials including brochures, presentations, and digital content
✅ Collaborate with internal teams to align marketing efforts with sales goals
✅ Monitor campaign performance and analyze metrics to improve ROI
✅ Manage budgets and timelines for various marketing projects
✅ Assist in the planning and execution of trade shows, product launches, and events
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to ensure successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 2+ years of experience in a marketing role
Required Skills:
- Strong analytical and problem-solving skills
- Excellent verbal and written communication
- Proficiency with tools such as Google Analytics, CRM platforms, and Microsoft Office
- Ability to manage multiple projects and deadlines
- Strong attention to detail and organizational skills
Preferred Skills:
- Experience with marketing automation tools
- Fluency in a second language
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and fluency in a second language could provide a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $67,000 - $71,000 per year
Benefits:
- Opportunities for professional development and career growth
- Dynamic and collaborative team environment
- Paid time off and holidays
- Health, dental, and vision insurance packages
- Access to industry training and marketing certifications
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Specialist role in Columbus, Ohio, with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Advertising
Company Size: 51-200 employees (According to LinkedIn)
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency focused on storytelling, creativity, and strategic thinking.
- The company aims to help brands find their voice and stand out in a crowded marketplace.
- Signal Tru Brand offers opportunities for professional development and career growth within a collaborative team environment.
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on creativity, innovation, and strategic thinking makes it an attractive place for marketing professionals seeking a dynamic work environment.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role may report to the Marketing Director or a similar position.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- Potential advancement to a Senior Marketing Specialist or Marketing Manager role
- Expanding skills and expertise through industry training and marketing certifications
- Gaining experience in a dynamic and collaborative team environment
ASSUMPTION: This role offers opportunities for professional growth and development within a supportive team environment.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and dynamic team environment
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Columbus, Ohio, is the state capital and the most populous city in Ohio.
- The city offers a mix of urban and suburban living, with a variety of neighborhoods and cultural attractions.
- Columbus has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time, with the possibility of occasional remote work for specific tasks or meetings
ASSUMPTION: The on-site work arrangement allows for better collaboration and team building, while occasional remote work provides flexibility for specific tasks or meetings.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key team members or stakeholders
Key Assessment Areas:
- Marketing strategy and planning
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and team dynamics
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of marketing campaigns or projects you've worked on, focusing on strategy, execution, and results
ATS Keywords: Marketing strategy, market research, competitor analysis, marketing materials, campaign performance, budget management, event planning, analytical skills, problem-solving, communication, Google Analytics, CRM platforms, Microsoft Office, project management, attention to detail
ASSUMPTION: The application process may involve multiple interviews and assessments to evaluate both hard and soft skills, as well as cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- CRM platforms (e.g., Salesforce, HubSpot)
- Microsoft Office (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Strategic thinking
- Collaboration
- Authenticity
Work Style:
- Dynamic and collaborative team environment
- Focus on innovation and thinking outside the box
- Data-driven decision making
- Openness to feedback and continuous learning
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you comfortable with data-driven decision making and continuous learning?
- Do you have a passion for storytelling and strategic thinking?
ASSUMPTION: Signal Tru Brand values candidates who are passionate, creative, and strategic thinkers, with a strong commitment to collaboration and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies and priorities
- Balancing creative and analytical aspects of the role
- Occasional travel for trade shows, product launches, and events
ASSUMPTION: This role may present challenges related to time management, adaptability, and balancing creative and analytical tasks, as well as occasional travel requirements.
📈 Similar Roles Comparison
- Marketing Specialist vs. Marketing Coordinator: A Marketing Specialist role typically involves more strategic planning and analysis, while a Marketing Coordinator role focuses more on day-to-day tasks and execution.
- Marketing Specialist vs. Marketing Manager: A Marketing Manager role involves overseeing a team and managing budgets, while a Marketing Specialist role focuses on executing marketing strategies and campaigns.
- Career path: This role can lead to advancement to Senior Marketing Specialist, Marketing Manager, or other related positions within the marketing field.
ASSUMPTION: This role offers opportunities for career growth and advancement within the marketing field, with potential progression to management or specialized roles.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product
- Conducting market research and competitor analysis to identify trends and opportunities
- Managing the budget and timeline for a trade show or event
ASSUMPTION: These sample projects reflect the strategic, creative, and analytical aspects of the Marketing Specialist role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and what metrics are most important?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These interview questions aim to provide insight into the team structure, company culture, and expectations for the Marketing Specialist role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of marketing campaigns or projects you've worked on, focusing on strategy, execution, and results
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
