📌 Core Information
🔹 Job Title: Marketing Specialist (China)
🔹 Company: CD PROJEKT RED
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote-first (preference for Shanghai or surrounding areas)
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing campaigns and initiatives in China
- Adapting global strategies to the local market
- Collaborating with regional partners and internal teams
- Growing into a senior role with demonstrated leadership and expertise
ASSUMPTION: This role requires a strong understanding of the Chinese market and its digital ecosystem. Previous experience in marketing, preferably with exposure to the Chinese market, is essential.
📋 Key Responsibilities
✅ Supports planning and execution of marketing activations and partnerships in China, ensuring cultural relevance and alignment with brand values.
✅ Assists in adapting global marketing strategies to local market needs, including adjustments for consumer behavior, digital platforms, and regulatory considerations.
✅ Works as the main point of contact for various CD PROJEKT RED departments in all CN marketing-related projects.
✅ Responsible for account management of key business partners, such as distributors, marketing & media agencies, media outlets, or local content creators.
✅ Monitors regional trends, competitor activities, and performance metrics to identify opportunities for optimization.
✅ Provides actionable insights and reporting to senior team members to refine strategies and tactics.
✅ Assists in coordinating approvals, budgets, and timelines for regional projects.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field (preferred but not required)
Experience: 3-4 years of experience in marketing roles (agency or in-house), with exposure to the Chinese market
Required Skills:
- Fluency in Mandarin and English (written and spoken)
- Proficiency in Google Suite/MS Office; familiarity with local analytics tools is a plus
- Basic understanding of China’s digital ecosystem, social media platforms, and cultural trends
- Basic knowledge of China’s advertising regulations and media landscape
- Strong organizational skills with the ability to manage multiple tasks and deadlines
- Eagerness to learn, adapt, and grow within a fast-paced global organization
- Collaborative mindset with excellent communication skills
- Problem-solving aptitude and a proactive approach to challenges
Preferred Skills:
- Interest or experience in gaming, entertainment, or tech industries
- Exposure to partnership management or influencer collaborations in China
ASSUMPTION: While a degree in a related field is preferred, the company values practical experience and relevant skills over formal education.
💰 Compensation & Benefits
Salary Range: Industry standard for a Marketing Specialist with 3-4 years of experience in Poland is approximately PLN 12,000 - 18,000 gross per month. However, the company is headquartered in Warsaw, and the salary may be adjusted for the cost of living in Shanghai.
Benefits:
- Flexible working hours (start your workday anytime between 8:00 and 10:00 AM)
- A welcome pack filled with goodies
- Trainings, lectures, and courses
- Merch (gifts for newborn rebels and regular chances to nab some cool swag!)
- Private medical healthcare (a selection of medical plans with dental care to choose from, which are also accessible for your partner and relatives)
- Psychological care (free mental health support and various well-being webinars)
- Social events (regular gatherings at the studio where we can all unwind, play games, and just have some fun together)
- Truly international working environment
- Relocation package (flight ticket, company apartment for your first month, relocating your pet, shipping your belongings)
- Relocation assistance (processing your legalization operations for you, assistance with finding residence, tax settlements, helping out with translations if needed, and much more)
- Polish lessons for foreign employees (and for your spouse or partner, too)
- Paid Leave (from 20 to 26 days of holiday for every team member per year, paid sick leave, and paid maternity & paternity leave)
Working Hours: Full-time, with flexible hours and a preference for candidates based in Shanghai or surrounding areas
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: CD PROJEKT RED is a leading game development studio known for creating critically acclaimed role-playing games, including The Witcher series and Cyberpunk 2077.
Company Size: CD PROJEKT RED has over 1,000 employees, providing a large and diverse working environment.
Founded: The company was founded in 2002 and has since grown into a global organization with studios in Warsaw, Poland, and Boston, USA.
Company Description:
- CD PROJEKT RED is a player-first organization that creates revolutionary role-playing games with memorable stories that inspire players.
- The company values creativity, passion, and a commitment to quality in all aspects of its work.
- CD PROJEKT RED fosters a collaborative and inclusive work environment, encouraging employees to grow both personally and professionally.
Company Specialties:
- Video game development
- Role-playing games
- Story-driven gaming experiences
Company Website: https://www.cdprojektred.com
ASSUMPTION: CD PROJEKT RED is a well-established company in the gaming industry, known for its high-quality games and commitment to employee growth and development.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 3-4 years of experience in the field.
Reporting Structure: The Marketing Specialist will report directly to the Global Brand Marketing team and collaborate with various internal departments and regional partners.
Work Arrangement: The role is remote-first, with a strong preference for candidates based in Shanghai or the surrounding areas. The working hours are flexible, with the option to start your workday anytime between 8:00 and 10:00 AM.
Growth Opportunities:
- As the company continues to expand, there may be opportunities for the Marketing Specialist to grow into a senior role with increased responsibilities and leadership opportunities.
- The diverse and international working environment at CD PROJEKT RED provides ample opportunities for professional growth and development.
ASSUMPTION: This role offers significant growth potential for the right candidate, as the company continues to expand its presence in the Chinese market and beyond.
🌍 Location & Work Environment
Office Type: CD PROJEKT RED's headquarters are located in Warsaw, Poland, with a growing hub in Boston, USA. The company supports a remote-first working model for this role, with a preference for candidates based in Shanghai or the surrounding areas.
Office Location(s): Warsaw, Poland (headquarters); Boston, USA (growing hub)
Geographic Context:
- Warsaw, Poland: The company's headquarters is located in Warsaw, the capital city of Poland, offering a vibrant cultural scene and a thriving tech industry.
- Shanghai, China: The preferred location for candidates, Shanghai is a major commercial and financial hub with a rich history and diverse cultural attractions.
Work Schedule: Full-time, with flexible hours and the option to start your workday anytime between 8:00 and 10:00 AM
ASSUMPTION: The remote-first working model allows for greater flexibility and work-life balance, while the preference for candidates based in Shanghai ensures a strong connection to the local market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Global Brand Marketing team
- Final interview with the hiring manager
Key Assessment Areas:
- Marketing expertise and understanding of the Chinese market
- Communication and collaboration skills
- Problem-solving aptitude and adaptability
- Cultural awareness and sensitivity
Application Tips:
- Highlight your relevant marketing experience and exposure to the Chinese market in your resume and cover letter.
- Demonstrate your understanding of the company's games and brand in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural awareness.
ATS Keywords: Marketing, China, Mandarin, English, Google Suite, MS Office, digital ecosystem, social media, cultural trends, advertising regulations, organizational skills, communication skills, problem-solving, collaboration, consumer behavior, analytics tools, partnership management
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, cultural awareness, and ability to work effectively in a remote, international team.
🛠️ Tools & Technologies
- Google Suite (Google Docs, Sheets, Slides)
- MS Office (Word, Excel, PowerPoint)
- Local analytics tools (e.g., WeChat, Weibo, Bilibili, Douyin, Heybox, Rednote analytics)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The Marketing Specialist will be expected to have proficiency in Google Suite and MS Office, as well as familiarity with local analytics tools relevant to the Chinese market.
👔 Cultural Fit Considerations
Company Values:
- Creativity and passion for gaming
- Commitment to quality and excellence
- Collaboration and teamwork
- Continuous learning and growth
Work Style:
- Flexible and adaptable
- Results-driven and proactive
- Strong communication and collaboration skills
- Cultural sensitivity and awareness
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the Chinese gaming market?
- Can you provide an example of a time when you had to adapt a global marketing strategy to a local market, and what was the outcome?
- How do you approach building and maintaining effective working relationships with remote team members and partners?
ASSUMPTION: CD PROJEKT RED values candidates who are passionate about gaming, committed to quality, and able to work effectively in a remote, international team.
⚠️ Potential Challenges
- The role may require frequent communication with partners and internal teams across different time zones, which can be challenging but offers opportunities for professional growth.
- The fast-paced nature of the gaming industry and the company's commitment to quality may result in tight deadlines and high expectations.
- The role may require travel to China for events, conferences, or meetings, depending on the evolution of the company's remote work policies.
- The competitive nature of the gaming industry may present challenges in terms of market share and brand recognition.
ASSUMPTION: The Marketing Specialist should be prepared to manage multiple tasks and deadlines, adapt to changing priorities, and work effectively in a fast-paced, international environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Coordinator position, but with a specific focus on the Chinese market and a preference for candidates based in Shanghai or the surrounding areas.
- Compared to other marketing roles in the gaming industry, this position offers a unique opportunity to work for a leading game development studio with a strong commitment to quality and innovation.
- Career progression in this role may lead to senior marketing positions within the company, with increased responsibilities and leadership opportunities.
ASSUMPTION: This role offers a unique opportunity to work for a leading game development studio and gain valuable experience in marketing and international business development.
📝 Sample Projects
- Developing and executing a marketing campaign for an upcoming game release in China, tailored to local consumer behavior and digital platforms
- Conducting market research and analysis to identify trends and opportunities in the Chinese gaming market
- Managing partnerships with local distributors, marketing agencies, media outlets, or content creators to promote CD PROJEKT RED's games and brand in China
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the company's overall marketing strategy and global expansion plans?
- What opportunities are there for professional growth and development within the company?
- How does the company support its employees in building and maintaining effective working relationships with remote team members and partners?
- What are the key challenges facing the company in the Chinese market, and how can this role contribute to addressing them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and exposure to the Chinese market.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural awareness.
- If selected for an interview, be prepared to discuss your understanding of the company's games and brand, as well as your ideas for marketing strategies in the Chinese market.
- Follow up with the hiring manager one week after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
