📌 Core Information
🔹 Job Title: Marketing Specialist, Chinese Market
🔹 Company: Weee! Inc
🔹 Location: Fremont, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (5 days a week)
🚀 Job Overview
Key aspects of this role include:
- Creating and curating engaging content for various social media platforms
- Monitoring and responding to social media interactions
- Collaborating with influencers and the merchandising team
- Planning and executing paid social media advertising campaigns
ASSUMPTION: This role requires strong communication skills, creativity, and a deep understanding of the Chinese market and its social media landscape.
📋 Key Responsibilities
✅ Create and curate engaging, high-quality content for social media platforms, including Xiaohongshu, Instagram, Facebook, WeChat, and Weibo
✅ Monitor and respond to comments, messages, and mentions across social media platforms
✅ Handle negative feedback or crises on social media promptly and professionally
✅ Build and maintain relationships with influencers and identify relevant influencers for brand partnerships
✅ Ideate influencer campaigns to support product launches and key moments throughout the year
✅ Plan, execute, and optimize paid social media advertising campaigns on platforms like Xiaohongshu, Weibo, Facebook, Instagram, and TikTok
✅ Work closely with the merchandising team to develop engaging content and creative assets that resonate with the target audience
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor’s degree in communication, marketing, or a related field
Experience: 1 year of professional experience in the position of Marketing Specialist or related
Required Skills:
- Paid Ads & Performance Marketing
- SEO & Organic Growth
- Influencer Marketing & Partnerships
- Social Media Growth
- Data Analysis & Optimization
- Project & Team Management
Preferred Skills:
- Fluency in Mandarin Chinese
- Experience with Chinese social media platforms
- Knowledge of the Chinese market and consumer behavior
ASSUMPTION: While not explicitly stated, fluency in Mandarin Chinese and a deep understanding of the Chinese market are highly preferred for this role.
💰 Compensation & Benefits
Salary Range: The US base salary range for this full-time position is $68,640. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by multiple factors like job-related skills, experience, and work locations. Your recruiter can share more about the specific salary range during the hiring process.
Benefits:
- Comprehensive health insurance package, including medical, dental, and vision
- 401k, 4% company match
- Equity and Bonus
- Vacation, sick and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credits
Working Hours: M-F; 9:00 am to 6:00 pm. 40 hrs./week.
ASSUMPTION: The salary range provided is for the US and may vary depending on the location and experience level. The benefits package is quite comprehensive and includes health insurance, retirement plans, and additional perks.
📌 Applicant Insights
🔍 Company Context
Industry: Weee! operates in the technology, information, and internet industry, focusing on e-commerce, grocery delivery, social commerce, and retail.
Company Size: Weee! has 501-1,000 employees, making it a mid-sized company. This size allows for a more collaborative work environment and opportunities for growth.
Founded: Weee! was founded in 2015 and is headquartered in Fremont, California.
Company Description:
- Weee! is the leading Asian e-grocer in the U.S., delivering more than 10,000 locally sourced and hard-to-find goods from around the globe directly to customers.
- The company leverages social e-commerce and proprietary forecasting technology to redefine online grocery shopping.
- Weee! has received $835M+ in funding from various investors, including Arena Holdings, Blackstone, DST Global, and SoftBank Vision Fund 2.
Company Specialties:
- e-commerce
- grocery delivery
- social commerce
- and retail
Company Website: http://www.sayweee.com
ASSUMPTION: Weee! is a well-funded, rapidly growing company with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level marketing position, offering opportunities for growth and development within the company.
Reporting Structure: The Marketing Specialist, Chinese Market, will report directly to the Marketing Manager or a similar role.
Work Arrangement: This role is on-site, requiring the candidate to work from the company's headquarters in Fremont, California, 5 days a week.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the candidate to take on more responsibilities and advance their career within the marketing department.
- The candidate may also have the opportunity to work on cross-functional projects, gaining exposure to other areas of the business.
ASSUMPTION: While the job description does not explicitly mention growth opportunities, the company's rapid growth and well-funded nature suggest that there may be ample opportunities for career advancement.
🌍 Location & Work Environment
Office Type: Weee!'s headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Fremont, California
Geographic Context:
- Fremont is located in the San Francisco Bay Area, offering a diverse and vibrant community with easy access to Silicon Valley and other tech hubs.
- The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.
- Fremont is home to a significant Asian population, providing a rich cultural context for this role.
Work Schedule: M-F; 9:00 am to 6:00 pm. 40 hrs./week.
ASSUMPTION: The work environment at Weee! is likely fast-paced, collaborative, and dynamic, reflecting the company's growth and innovation-driven culture.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interview with the hiring manager or a panel of interviewers
- Final round interview with the marketing team or other relevant stakeholders
Key Assessment Areas:
- Candidates' understanding of the Chinese market and social media landscape
- Candidates' communication and interpersonal skills
- Candidates' problem-solving and analytical skills
- Candidates' creativity and strategic thinking
Application Tips:
- Highlight any relevant experience or skills related to the Chinese market and social media platforms
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare examples of your past work that demonstrate your skills in content creation, influencer marketing, and paid advertising
ATS Keywords: Chinese market, social media, content creation, influencer marketing, paid advertising, Mandarin Chinese, project management
ASSUMPTION: The application process for this role is likely to be competitive, given the company's strong brand and growth prospects. Candidates should be prepared to demonstrate their unique qualifications and fit for the role.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Paid advertising platforms (e.g., Facebook Ads, Instagram Ads, TikTok Ads)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used by Weee! may vary, but the candidate should be comfortable working with various social media management, paid advertising, SEO, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer-centric approach
- Integrity and accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- Do I have a strong understanding of the Chinese market and its social media landscape?
- Am I comfortable working in a fast-paced, collaborative environment?
- Do I have strong communication, interpersonal, and problem-solving skills?
- Am I comfortable working with data and using it to inform my marketing strategies?
ASSUMPTION: Weee! values candidates who are innovative, collaborative, customer-focused, and data-driven. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- The candidate may need to adapt to the company's fast-paced, dynamic work environment
- The role may require frequent communication with stakeholders across different time zones
- The candidate may face competition from other well-qualified applicants due to the company's strong brand and growth prospects
ASSUMPTION: While Weee! offers a dynamic and innovative work environment, the candidate should be prepared to face potential challenges related to the company's rapid growth and competitive nature.
📈 Similar Roles Comparison
- This role is unique in its focus on the Chinese market and requires a strong understanding of Chinese social media platforms
- Compared to similar marketing roles, this position may offer more exposure to cross-functional projects and growth opportunities
- Career paths for this role may include advancing to a marketing manager or similar role within the company
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on the Chinese market sets it apart and offers candidates the opportunity to gain specialized experience in this area.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line in the Chinese market
- Conducting market research and analysis to identify trends and opportunities in the Chinese social media landscape
- Collaborating with the merchandising team to create engaging content that resonates with the Chinese audience
ASSUMPTION: The specific projects the candidate may work on will vary, but they should expect to be involved in content creation, influencer marketing, paid advertising, and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans for the Chinese market and how this role fits into those plans?
- How does the marketing team collaborate with other departments, such as merchandising and product development?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, particularly in relation to the Chinese market?
ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their interest in the role and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/weee/jobs/6648963003
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your skills in content creation, influencer marketing, and paid advertising
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
