📌 Core Information
🔹 Job Title: Marketing Specialist (Colombia)
🔹 Company: DreamHost, LLC
🔹 Location: Bogotá, Colombia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Colombia)
🚀 Job Overview
Key aspects of this role include:
- Supporting cross-channel marketing efforts and campaign execution
- Collaborating with designers, copywriters, and developers to bring campaigns to life
- Ensuring brand consistency and good design impact engagement
- Optimizing email marketing campaigns for performance
- Managing social media campaigns, both paid and organic
- Conducting competitive research to inform campaign direction and identify international opportunities
ASSUMPTION: This role requires a versatile and proactive individual who can wear multiple hats and adapt to evolving priorities.
📋 Key Responsibilities
✅ Supporting and executing email marketing campaigns in coordination with email and design teams
✅ Coordinating social media initiatives across paid and brand channels
✅ Collaborating with internal teams to ensure marketing materials are localized and effective for international markets
✅ Assisting with campaign planning, content development, and scheduling
✅ Working closely with designers to ensure visuals align with campaign goals
✅ Analyzing campaign data and reporting on performance to help optimize marketing strategies
✅ Conducting competitive research to inform campaign direction and identify international opportunities
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Design, or related field (or equivalent experience)
Experience: 2+ years of experience in digital marketing, email marketing, or design-related roles
Required Skills:
- Proficiency in email marketing tools and design platforms (e.g., Klaviyo, Figma, Photoshop, or similar)
- Familiarity with CMS platforms like WordPress and basic web publishing workflows
- Experience with social media tools and advertising platforms (e.g., Meta, X/Twitter, LinkedIn, etc.)
- Strong analytical skills and comfort interpreting data to drive decision-making
Preferred Skills:
- 4-year college degree in marketing, design, or related field
- Experience with web hosting, domains, or SaaS products
- Experience working with localization tools (e.g., WPML, Locize)
- Knowledge of international digital marketing trends
- Basic video editing or motion graphics experience
ASSUMPTION: While not a design-heavy role, having an eye for good design and experience working closely with creative teams is a strong plus.
💰 Compensation & Benefits
Salary Range: $40,000 - $40,000 USD (This is a fixed salary role)
Benefits:
- Company-issued laptop
- Flexibility to work from home and during local business hours
- Extensive training
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is fixed and does not vary based on experience or performance.
📌 Applicant Insights
🔍 Company Context
Industry: Internet Publishing
Company Size: 201-500 employees
Founded: 1997
Company Description:
- DreamHost is a web hosting company that gives people the tools they need to own their online presence and succeed.
- The company believes in the power of the Open Web and the people that make it happen.
- DreamHost offers managed WordPress hosting, domain registration, and other services.
Company Specialties:
- Web hosting
- Domain registration
- MySQL
- Ruby on Rails
- eCommerce
- VPS
- WordPress assistance
- Perl/CGI
- Cloud computing
- Cloud storage
- Python
- Java
- and WordPress
Company Website: DreamHost
ASSUMPTION: DreamHost is a well-established company in the web hosting industry, known for its commitment to the Open Web and customer support.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and expansion into international markets
Reporting Structure: This role reports directly to the Product Marketing Manager I (2-3)
Work Arrangement: Remote (Colombia) with flexibility to work from home and during local business hours
Growth Opportunities:
- Expanding international market knowledge and experience
- Potential advancement to senior marketing roles as the company grows
- Opportunities to collaborate with cross-functional teams and learn new skills
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote (Colombia)
Office Location(s): Bogotá, Colombia
Geographic Context:
- Bogotá is the capital and largest city of Colombia, with a population of over 8 million people.
- The city is known for its vibrant culture, historic sites, and modern infrastructure.
- Bogotá has a humid subtropical climate, with mild winters and warm summers.
Work Schedule: Full-time (40 hours per week) with flexibility to work from home and during local business hours
ASSUMPTION: Working remotely in Bogotá offers a unique blend of cultural experiences and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Marketing skills and experience
- Collaboration and communication abilities
- Adaptability and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of DreamHost's mission and values
- Showcase your ability to work collaboratively and adapt to evolving priorities
ATS Keywords: Digital Marketing, Email Marketing, Social Media Campaigns, Collaboration, Analytical Skills, Content Development, Campaign Planning, Localization, Design Collaboration, Performance Optimization, Competitive Research
ASSUMPTION: Applicants should tailor their application materials to demonstrate their fit for this specific role and company.
🛠️ Tools & Technologies
- Email marketing tools (e.g., Klaviyo)
- Design platforms (e.g., Figma, Photoshop)
- CMS platforms (e.g., WordPress)
- Social media tools and advertising platforms (e.g., Meta, X/Twitter, LinkedIn)
- Data analysis tools (e.g., Google Analytics)
ASSUMPTION: Familiarity with these tools is required for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Transparent
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
- Are you comfortable wearing multiple hats and adapting to evolving priorities?
- Do you have a strong attention to detail and a knack for optimizing campaigns based on data insights?
ASSUMPTION: Applicants should assess their fit with DreamHost's company values and work style before applying.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to evolving priorities and campaign changes
- Working remotely and maintaining productivity in a home office environment
- Navigating international markets and cultural differences
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Associate position, but with a greater emphasis on international expansion and cross-channel campaign management
- Unlike some marketing roles, this position does not require extensive design experience, but rather an eye for good design and the ability to collaborate effectively with designers
- Career progression in this role could lead to senior marketing positions, such as Marketing Manager or Director of Marketing
ASSUMPTION: Applicants should consider their career goals and how this role aligns with their long-term aspirations.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote a new product launch
- Collaborating with designers to create visually appealing social media graphics for an international campaign
- Conducting competitive research to identify opportunities for market expansion and optimize campaign strategies
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing team currently, and how does this role address them?
- How does this role support the company's international expansion efforts, and what opportunities exist for growth in this area?
- What is the team structure like, and how does this role collaborate with other departments?
- How does DreamHost support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that?
ASSUMPTION: These questions help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their results
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
