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Marketing Specialist (Commercial)

Ingram Content Group
Full-time
On-site
La Vergne, Tennessee, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist (Commercial)

πŸ”Ή Company: Ingram Content Group

πŸ”Ή Location: La Vergne, Tennessee, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 8, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Identifying and leading marketing projects from conception to execution
  • Tracking, reporting, and optimizing marketing initiatives
  • Contributing to and supporting the development of business objectives and marketing plans
  • Creating content for marketing materials to drive target markets to desired results
  • Collaborating with marketing and business leads to prioritize outcomes

ASSUMPTION: This role requires a high level of independence and initiative, with a focus on driving results and continuous improvement.

πŸ“‹ Key Responsibilities

βœ… Identify and lead projects from conception through execution for select marketing programs

βœ… Track, report, and provide optimization efforts on marketing initiatives

βœ… Contribute to and support the development of business objectives and marketing plans

βœ… Oversee project timing and budgets, working with Marketing Manager on approvals

βœ… Work with team to develop content for marketing materials to drive target market to desired results

βœ… Perform other tasks to support the marketing team

ASSUMPTION: This role involves a mix of strategic planning, project management, and creative content development.

🎯 Required Qualifications

Education: Associate Degree or year for year directly related experience

Experience: Minimum of 3 years related marketing experience to include 1 year of digital marketing

Required Skills:

  • Proven experience in marketing, including digital marketing
  • Strong project management skills
  • Excellent communication and collaboration skills
  • Ability to work independently and manage multiple projects
  • Proficient in Microsoft Office Suite

Preferred Skills:

  • Experience with Salesforce Marketing Cloud or similar CRM
  • Experience with B2B marketing programs
  • Experience managing webinars on Zoom or similar platforms
  • Experience with managing social campaigns on Sprout or similar platforms

ASSUMPTION: While the preferred qualifications are not required, they would be highly beneficial for success in this role.

πŸ’° Compensation & Benefits

Salary Range: $63,945k - $80,849k. This range represents the anticipated low and high end of the salary for this position. It will be determined by factors including but not limited to: the applicant’s education, experience, knowledge, skills, and abilities, geographic location, as well as internal equity and alignment with market data.

Benefits:

  • A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
  • 15 vacation days & 12 sick days accrued annually and 3 personal days
  • 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
  • Wellness program with access to onsite gym and basketball court for associates
  • Encouraged continued education with our tuition reimbursement program
  • Financial and in-kind opportunities to engage with non-profits in your community
  • Take breaks or brainstorm in our game room with ping pong & foosball
  • Casual Dress Code

Working Hours: 40 hours per week, Monday through Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing specialist role with the given experience level. The benefits package is comprehensive and includes health, wellness, and financial benefits.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Ingram Content Group operates in the book and periodical publishing industry, providing comprehensive services for publishers, retailers, libraries, and educators.

Company Size: Ingram Content Group is a mid-sized company with 1,001-5,000 employees, providing a mix of large company resources and mid-sized company agility.

Founded: Ingram Content Group is part of Ingram Industries Inc., which was founded in 1946. Ingram Content Group was established in 1964.

Company Description:

  • Ingram Content Group connects people with content in all forms, providing comprehensive services for publishers, retailers, libraries, and educators.
  • The company makes these services seamless and accessible through technology, innovation, and creativity.
  • Ingram Content Group offers digital and physical book distribution, print-on-demand, and digital learning services.

Company Specialties:

  • Wholesale book distribution
  • Print on demand
  • Full service distribution
  • Digital content distribution

Company Website: http://www.ingramcontent.com

ASSUMPTION: Ingram Content Group is a well-established company with a strong presence in the book publishing industry. It offers a mix of traditional and innovative services, providing opportunities for growth and innovation.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level of the marketing career path, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Marketing Specialist reports directly to the Marketing Manager and works closely with business units to prioritize marketing initiatives.

Work Arrangement: This role is on-site, with the expectation of working from the company's La Vergne, Tennessee office.

Growth Opportunities:

  • Potential to take on more responsibility and advance to a Marketing Manager role
  • Opportunities to work on diverse projects and gain experience in various marketing channels
  • Chance to collaborate with and learn from experienced marketing professionals

ASSUMPTION: This role offers opportunities for growth and development within the marketing function and the broader organization.

🌍 Location & Work Environment

Office Type: Ingram Content Group's La Vergne, Tennessee office is a modern, professional workspace with on-site amenities such as a gym and basketball court.

Office Location(s): 14 Ingram Boulevard, La Vergne, Tennessee, 37086, USA

Geographic Context:

  • La Vergne, Tennessee is a suburb of Nashville, offering a mix of urban and suburban living
  • The area has a humid subtropical climate, with mild winters and hot, humid summers
  • La Vergne is home to a variety of businesses, including manufacturing, retail, and service industries

Work Schedule: The work schedule for this role is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. The work arrangement is on-site, with the expectation of working from the company's La Vergne, Tennessee office.

ASSUMPTION: The work environment at Ingram Content Group's La Vergne, Tennessee office is collaborative and professional, with a focus on driving results and continuous improvement.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or video interview with the marketing team
  • Final interview with the marketing director
  • Background check and offer

Key Assessment Areas:

  • Marketing and digital marketing skills
  • Project management and organizational skills
  • Communication and collaboration skills
  • Creativity and problem-solving skills

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing and digital marketing skills and experience
  • Prepare examples of marketing campaigns or projects you've worked on, focusing on results and impact
  • Research Ingram Content Group and the book publishing industry to demonstrate your understanding of the business

ATS Keywords: Marketing, Digital Marketing, Project Management, Content Creation, B2B Marketing, Salesforce Marketing Cloud, Webinars Management, Social Media Campaigns, Reporting, Optimization, Collaboration, Creativity, Innovation, Communication, Analysis

ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their marketing and digital marketing skills and experience.

πŸ› οΈ Tools & Technologies

  • Salesforce Marketing Cloud
  • Microsoft Office Suite
  • Zoom (for webinars)
  • Sprout Social (for social media campaigns)

ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Focus
  • Integrity
  • Innovation
  • Collaboration
  • Accountability

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on continuous improvement
  • Adaptable and open to new ideas

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented environment?
  • Are you results-driven and focused on continuous improvement?
  • Are you adaptable and open to new ideas?

ASSUMPTION: Ingram Content Group values a collaborative, results-driven work environment, with a focus on innovation and continuous improvement.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working in a fast-paced, dynamic environment
  • Adapting to changes in marketing strategies and priorities
  • Navigating a large, complex organization

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven mindset.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Coordinator or Marketing Associate, but with more responsibility and independence
  • Unlike other marketing roles, this position focuses on select marketing programs and requires a high level of initiative and independence
  • Career progression in this role could lead to a Marketing Manager position or other marketing leadership roles

ASSUMPTION: This role offers a unique blend of strategic planning, project management, and creative content development, with opportunities for growth and advancement within the marketing function and the broader organization.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to launch a new product or service
  • Managing a webinar series to educate customers and generate leads
  • Creating and implementing a social media strategy to increase brand awareness and engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Marketing Specialist may be involved in, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

  • Can you describe the typical marketing projects that the Marketing Specialist will be working on?
  • How does the Marketing Specialist collaborate with the marketing team and business units to prioritize marketing initiatives?
  • What opportunities are there for professional development and growth within the marketing function and the broader organization?
  • How does the company support work-life balance for its employees?
  • What is the company's approach to innovation and continuous improvement in the marketing function?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, work environment, and growth opportunities for the Marketing Specialist role at Ingram Content Group.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing and digital marketing skills and experience
  • Prepare examples of marketing campaigns or projects you've worked on, focusing on results and impact
  • Research Ingram Content Group and the book publishing industry to demonstrate your understanding of the business
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.