Marketing Specialist - Commercial Groups

📌 Core Information

🔹 Job Title: Marketing Specialist - Commercial Groups

🔹 Company: Delta Dental Ins.

🔹 Location: United States

🔹 Job Type: Full time

🔹 Category: Insurance

🔹 Date Posted: 2025-05-19

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing programs and projects across one or more business segments
• Supporting customer acquisition and enrollee retention efforts
• Contributing to product marketing and portfolio maintenance
• Collaborating with cross-functional teams to achieve marketing goals

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results through strategic marketing initiatives.

📋 Key Responsibilities

✅ Develop and implement marketing programs and projects across one or more business segments

✅ Support customer acquisition and enrollee retention efforts through targeted marketing campaigns

✅ Contribute to product marketing and portfolio maintenance by conducting market research and analyzing data

✅ Collaborate with cross-functional teams, including sales, product, and operations, to achieve marketing goals

✅ Monitor and report on marketing campaign performance using relevant metrics and analytics tools

ASSUMPTION: The successful candidate will have experience in marketing, strong analytical skills, and the ability to work effectively in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on commercial or B2B marketing

Required Skills:

• Proven experience in developing and executing marketing campaigns
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Proficiency in marketing automation tools and CRM systems
• Familiarity with the insurance industry (preferred)

Preferred Skills:

• Experience with marketing analytics and reporting
• Fluency in Spanish (preferred)

ASSUMPTION: Candidates with experience in the insurance industry or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for occasional remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Delta Dental is a leading provider of dental benefits, serving over 31 million enrollees across the United States through its affiliate companies.

Company Size: Delta Dental has approximately 6,000 employees across its affiliate companies, providing a mid-sized company environment with opportunities for growth and advancement.

Founded: Delta Dental was founded in 1955 and has since grown to become one of the nation's largest dental benefits delivery systems.

Company Description:

• Delta Dental is committed to improving health by providing access to quality care and promoting oral health
• The company offers a range of dental benefits, including individual and family plans, as well as group benefits for employers
• Delta Dental is dedicated to creating a positive impact on the lives of its employees, members, and communities

Company Specialties:

• Dental insurance
• Dental benefits
• Oral health
• Health care reform
• Affordable Care Act
• Group benefits
• Individual benefits

Company Website: www1.deltadentalins.com

ASSUMPTION: Delta Dental's focus on oral health and commitment to improving the lives of its members and employees make it an attractive employer for candidates seeking a meaningful and impactful role.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience, seeking to grow their career in a dynamic and impactful environment.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, product, and operations.

Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work. Employees are expected to work on-site at least 3 days per week.

Growth Opportunities:

• Advancement to a Senior Marketing Specialist or Marketing Manager role
• Expansion into new business segments or product lines
• Opportunities to lead cross-functional projects and initiatives

ASSUMPTION: Delta Dental's mid-sized company structure provides ample opportunities for growth and advancement for motivated and talented marketing professionals.

🌍 Location & Work Environment

Office Type: Delta Dental's offices are modern and collaborative, with open floor plans and designated team spaces.

Office Location(s): The Marketing Specialist role is based at Delta Dental's headquarters in San Francisco, California, with additional offices in Rancho Cordova, California; Oakland, California; Camp Hill, Pennsylvania; and Alpharetta, Georgia.

Geographic Context:

• The San Francisco Bay Area offers a diverse and vibrant culture, with numerous attractions, restaurants, and outdoor activities
• The region has a mild Mediterranean climate, with cool, wet winters and warm, dry summers
• The cost of living in the San Francisco Bay Area is higher than the national average, with median home prices exceeding $1 million

Work Schedule: The Marketing Specialist role follows a standard full-time work schedule, Monday-Friday, 8:30 AM - 5:00 PM, with some flexibility for occasional remote work.

ASSUMPTION: The San Francisco Bay Area offers a dynamic and engaging work environment, with numerous cultural and recreational opportunities for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director
• Background check and offer extension

Key Assessment Areas:

• Marketing campaign development and execution
• Data analysis and reporting
• Cross-functional collaboration and communication
• Problem-solving and adaptability

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to Delta Dental's mission and values
• Prepare for behavioral interview questions that focus on your marketing skills and experiences
• Research Delta Dental's products, services, and competitors to demonstrate your industry knowledge

ATS Keywords: Marketing campaigns, customer acquisition, enrollee retention, product marketing, portfolio maintenance, marketing analytics, CRM, marketing automation, insurance industry

ASSUMPTION: Delta Dental's application process is designed to assess candidates' marketing skills, industry knowledge, and cultural fit, with a focus on finding the best fit for the organization and the role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM systems (e.g., Salesforce, Microsoft Dynamics, Zoho CRM)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The successful candidate will have experience with relevant marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Trust: We foster an environment of honesty, integrity, and transparency
• Service: We put our members and employees first, always striving to exceed expectations
• Excellence: We pursue continuous improvement and strive for the highest standards
• Innovation: We embrace change and encourage creativity to drive progress

Work Style:

• Collaborative: We work together to achieve our goals and support each other's success
• Adaptable: We embrace change and adapt to new challenges and opportunities
• Data-driven: We make informed decisions based on data and analytics

Self-Assessment Questions:

• How do you embody Delta Dental's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your marketing strategy?
• How do you approach data analysis and reporting to inform your marketing decisions?

ASSUMPTION: Delta Dental's company culture emphasizes trust, service, excellence, and innovation, with a focus on collaboration, adaptability, and data-driven decision-making.

⚠️ Potential Challenges

• The insurance industry can be complex and regulated, requiring a strong understanding of compliance and regulatory requirements
• Delta Dental's affiliate companies operate in multiple states, which may require coordinating marketing efforts across different regions and markets
• The role may require occasional travel to attend industry events, conferences, or meetings with clients and partners
• The San Francisco Bay Area has a competitive job market, with a high cost of living and competitive salary expectations

ASSUMPTION: The successful candidate will be able to navigate the complexities of the insurance industry, adapt to working in a multi-state organization, and thrive in a competitive job market.

📈 Similar Roles Comparison

• Marketing Specialist roles in other industries may focus more on consumer-facing marketing efforts, rather than commercial or B2B marketing
• The insurance industry requires a strong understanding of regulatory requirements and compliance, which may differ from other industries
• Delta Dental's mid-sized company structure offers opportunities for growth and advancement that may not be available in larger or smaller organizations

ASSUMPTION: The Marketing Specialist role at Delta Dental offers a unique blend of commercial marketing experience, with a focus on the insurance industry and a mid-sized company structure.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase enrollee retention in a specific business segment
• Conducting market research to inform product marketing strategies and portfolio maintenance
• Analyzing marketing campaign performance data to identify trends, optimize strategies, and improve results

ASSUMPTION: The Marketing Specialist role at Delta Dental offers a diverse range of projects and initiatives, with a focus on driving results through strategic marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does Delta Dental support the professional development and growth of its marketing employees?
• Can you provide an example of a successful marketing campaign at Delta Dental and the role this position played in its execution?
• How does Delta Dental approach cross-functional collaboration and communication, particularly with sales and product teams?
• What are the most challenging aspects of working in the insurance industry, and how does Delta Dental address these challenges?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding Delta Dental's marketing efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://ejep.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/2598
• Tailor your resume to highlight your marketing experience and achievements, with a focus on commercial or B2B marketing
• Write a cover letter that demonstrates your understanding of Delta Dental's mission and values, and your enthusiasm for the role
• Prepare for your interviews by researching Delta Dental's products, services, and competitors, and practicing your responses to behavioral interview questions
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.