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Marketing Specialist - Content and Communication Focus

Alfa Laval
Full-time
On-site
Prague, Praha, Czechia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist - Content and Communication Focus

πŸ”Ή Company: Alfa Laval

πŸ”Ή Location: Prague, Czech Republic

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Crafting and executing impactful marketing campaigns
  • Creating engaging local content for web, social media, email, and events
  • Localizing and adapting global content strategies
  • Collaborating with sales teams to support business growth
  • Managing content strategic plans and ensuring consistency across touchpoints
  • Organizing online and offline events
  • Working in an international team with daily collaboration

ASSUMPTION: This role requires a strong focus on content creation and communication, with a strategic mindset and excellent writing skills. The ideal candidate will be comfortable working in a dynamic, international team and have experience in localization and cultural adaptation.

πŸ“‹ Key Responsibilities

βœ… Craft, lead, and execute impactful marketing campaigns

βœ… Create smart local content that informs, engages, and inspires across various touchpoints

βœ… Localize and adapt global content strategies for Czech, Slovak, and Hungarian markets

βœ… Collaborate with sales teams to support business growth through compelling messaging

βœ… Manage the content strategic plan and ensure consistency across touchpoints

βœ… Organize online and offline events, making sure the brand's message hits home

βœ… Be part of an international team, with daily collaboration across Eastern Europe and beyond

ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring strong communication skills and the ability to work effectively in a team. The successful candidate will be comfortable working independently and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years in marketing, communications, or campaigns management

Required Skills:

  • Native Czech or Slovak speaker with strong English (written & spoken)
  • Excellent writing & editing skills
  • Experience in localization & cultural adaptation
  • A strategic mindset and strong project management skills
  • Confidence using digital tools and social media
  • A collaborative attitude

Preferred Skills:

  • Experience working in an international team
  • Knowledge of the energy, food, water, or marine industries

ASSUMPTION: The required skills reflect the need for a strong communicator with a strategic mindset, excellent writing skills, and experience in localization and cultural adaptation. The preferred skills indicate a desire for candidates with international experience and industry-specific knowledge.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist role in Prague, the estimated salary range is CZK 60,000 - 90,000 per month (gross). This range takes into account the candidate's experience level and the company's size and industry.

Benefits:

  • 25 vacation days + 5 sick days
  • Meal allowance
  • Multisport card
  • Annual bonus scheme
  • Company laptop & phone for personal use
  • Global collaboration and career growth opportunities

Working Hours: Full-time, standard business hours with flexibility for event and project needs

ASSUMPTION: The salary range is estimated based on market research and the company's size and industry. The benefits package is designed to attract and retain top talent, offering a mix of financial and non-financial rewards.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Industrial Machinery Manufacturing, specifically focused on heat transfer, separation, and fluid handling

Company Size: Alfa Laval is a large, global organization with over 10,000 employees, providing a structured yet innovative work environment

Founded: 1883, with a 140-year history of driving sustainable progress in various industries

Company Description:

  • Pioneering positive impact through innovative solutions
  • Collaborative approach to problem-solving and partnership
  • Focus on quality, efficiency, and innovation across industries

Company Specialties:

  • Heat transfer, separation, and fluid handling technologies
  • Energy, food, water, and marine industries
  • Global presence with local market expertise

Company Website: www.alfalaval.com

ASSUMPTION: Alfa Laval's large size and global presence offer applicants the opportunity to work on diverse projects and gain international experience. The company's focus on sustainability and innovation creates a dynamic and engaging work environment.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization

Reporting Structure: The role reports directly to the Marketing Manager for the Czech Republic, Slovakia, and Hungary, with regular collaboration with the global marketing team and local sales teams

Work Arrangement: On-site, with flexibility for remote work when needed

Growth Opportunities:

  • Progression to a senior marketing role within the company
  • Expansion into other markets or departments
  • International assignments or secondments

ASSUMPTION: The role offers strong growth potential, both within the marketing department and across the broader organization. The company's global presence and collaborative culture create numerous opportunities for professional development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Prague's DOCK complex near Palmovka metro

Office Location(s): Prague, Czech Republic

Geographic Context:

  • Prague offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous recreational opportunities
  • The Czech Republic has a stable political environment and a strong economy
  • The region is home to a diverse range of industries, providing ample networking and collaboration opportunities

Work Schedule: Standard business hours, with flexibility for event and project needs

ASSUMPTION: The office location in Prague's DOCK complex provides a modern, collaborative work environment, with easy access to public transportation and nearby amenities. The city's high quality of life and diverse industry base create an attractive work environment for professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interview with the Marketing Manager and a member of the global marketing team
  • Final interview with the relevant department heads or senior management

Key Assessment Areas:

  • Communication and writing skills
  • Cultural awareness and adaptation
  • Strategic thinking and project management abilities
  • Collaboration and teamwork

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences
  • Prepare examples of your writing and communication skills
  • Research Alfa Laval's industry and company culture to demonstrate your understanding and enthusiasm

ATS Keywords: Marketing, Content, Communication, Campaign, Localization, Strategy, Project Management, Collaboration, Czech, Slovak, English

ASSUMPTION: The application process is designed to assess the candidate's communication, strategic, and cultural skills, as well as their fit with the company's values and culture. Applicants should tailor their application materials to highlight their relevant skills and experiences and demonstrate their understanding of Alfa Laval's industry and company culture.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Content management systems (e.g., WordPress, Adobe Experience Manager)
  • Social media platforms (e.g., LinkedIn, Facebook, Twitter)
  • Email marketing tools (e.g., Mailchimp, Constant Contact)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and various content management, social media, email marketing, and project management tools. The successful candidate will be comfortable learning and adapting to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and continuous improvement
  • Collaboration and partnership
  • Responsibility and sustainability

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Focused on results and impact

Self-Assessment Questions:

  • Do you thrive in a dynamic, collaborative environment?
  • Are you comfortable working with diverse teams across different time zones?
  • Do you have a proven track record of driving results and impact through your communication and content creation skills?

ASSUMPTION: Alfa Laval's company values and work style emphasize innovation, collaboration, and responsibility, creating an environment that rewards creative problem-solving, teamwork, and a focus on results. Applicants should assess their fit with these values and work style to ensure a successful and fulfilling career at the company.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with diverse teams across different time zones and cultural backgrounds
  • Adapting to a dynamic and fast-paced work environment
  • Balancing the need for creativity and innovation with the requirement for consistency and standardization

ASSUMPTION: The role presents several challenges, including managing multiple projects and working with diverse teams. The successful candidate will be comfortable working in a dynamic, fast-paced environment and balancing the need for creativity with the requirement for consistency and standardization.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position has a strong focus on content creation and communication, with a strategic mindset and excellent writing skills
  • Alfa Laval's global presence and industry-specific context provide unique opportunities for professional development and growth
  • Career paths within the company may differ from those in other organizations, with opportunities for international assignments and secondments

ASSUMPTION: This role offers a unique blend of content creation, strategy, and collaboration, with opportunities for professional development and growth within a global organization. Applicants should consider their fit with the company's values, work style, and industry-specific context when evaluating this role compared to similar positions in other organizations.

πŸ“ Sample Projects

  • Developing and executing a content marketing strategy for a new product launch in the Czech Republic
  • Localizing and adapting global content for the Slovak market, ensuring cultural relevance and resonance
  • Creating and managing a social media campaign to raise brand awareness and generate leads in Hungary

ASSUMPTION: These sample projects reflect the role's focus on content creation, localization, and strategic communication, with a strong emphasis on driving results and impact.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with the global marketing team and local sales teams?
  • What opportunities are there for professional development and growth within the company?
  • How does Alfa Laval support work-life balance for its employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These key questions are designed to provide insight into the role's priorities, collaboration, growth opportunities, work-life balance, and challenges, helping applicants make an informed decision about their fit with the position and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences
  • Prepare examples of your writing and communication skills
  • Research Alfa Laval's industry and company culture to demonstrate your understanding and enthusiasm
  • Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.