📌 Core Information
🔹 Job Title: Marketing Specialist - Content and Communication Focus
🔹 Company: Alfa Laval
🔹 Location: Prague, Czech Republic
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing an omni-channel content strategy tailored to target segments
- Collaborating with the sales department to support business growth
- Managing local marketing campaigns and overseeing content localization
- Coordinating customer events and managing the content and communication activities calendar
ASSUMPTION: This role requires a strong focus on content creation and communication, with a significant portion of time dedicated to writing, editing, and project management.
📋 Key Responsibilities
✅ Develop and implement an omni-channel content strategy for the Czech Republic, Slovakia, and Hungary, focusing on message development and communication activities tailored to target segments
✅ Collaborate with the sales department to understand business objectives and propose effective communication channels to support sales and business growth
✅ Work with other members of the cluster marketing teams to drive brand awareness and ensure a unified voice
✅ Lead the localization of content across various channels, including website updates, emailing, and social media, creating or adapting impactful content that aligns with business priorities
✅ Manage local marketing campaigns derived from global initiatives and oversee the writing, translation, editing, and proofreading of promotional materials
✅ Coordinate the planning and execution of both online and offline customer events, ensuring all communication touchpoints are aligned with campaign objectives
✅ Oversee the content and communication activities calendar and manage the related budget
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills to balance multiple tasks and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of experience in marketing and communication, with a focus on content creation and communication
Required Skills:
- Native Czech or Slovak, with fluency in written and spoken English
- Strong writing and editing skills, with the ability to adapt content for different audiences and channels
- Experience in localization and cultural adaptation, with a keen understanding of regional preferences and sensitivities
- Proven ability to develop and execute successful marketing campaigns, from concept to implementation to analysis
- Excellent project management skills, with the ability to manage and prioritize multiple tasks simultaneously, meet deadlines, and deliver results in a fast-paced environment
- Strong analytical skills, with the ability to interpret data and insights to drive decision-making
- Experience in utilizing digital marketing tools and social media platforms
Preferred Skills:
- Experience working in a multinational corporation
- Familiarity with the industrial machinery manufacturing industry
ASSUMPTION: While not explicitly stated, a background in B2B marketing or experience working with technical products may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist role in Prague, the estimated salary range is CZK 60,000 - 90,000 per month (gross).
Benefits:
- Opportunity for career growth in an international environment
- Friendly and diverse team with a helpful and collaborative culture
- Daily contact with Eastern Europe cluster marketing team and other colleagues from around the world
- Nice and comfortable offices at Palmovka metro station in the modern DOCK complex, with several restaurants, bistros, fitness centers, and cafes nearby
- Computer and mobile phone for both work and personal use
- Meal allowance
- Multisport card with employer contribution
- 25 vacation days and 5 sick days
- Participation in the company bonus scheme
Working Hours: Full-time position, with standard working hours Monday to Friday, 8:00 AM to 4:30 PM (with a 30-minute lunch break).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Alfa Laval operates in the industrial machinery manufacturing industry, focusing on heat transfer, fluid handling, and separation technologies. The company serves various industries, including energy, food, water, and shipping, and is committed to driving sustainable progress.
Company Size: Alfa Laval is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse perspectives.
Founded: Alfa Laval was founded in 1883 and has since grown into a global leader in its industry, with a strong focus on innovation and sustainability.
Company Description:
- Alfa Laval is a leading global provider of first-rate products in the areas of heat transfer, separation, and fluid handling
- The company aims to help enhance the productivity and competitiveness of its customers in various industries throughout the world
- Alfa Laval contributes to 15 of the 17 UN Sustainable Development Goals, making a difference in daily life through its products and solutions
Company Specialties:
- Heat transfer
- Fluid handling
- Separation
- Heat exchangers
- Pumps
- Valves
- Energy storage
- Marine
- Food
- Water
- Energy
- Renewable energy
- Water treatment
- Pharma
Company Website: Alfa Laval Website
ASSUMPTION: Alfa Laval's focus on sustainability and innovation makes it an attractive employer for candidates interested in driving positive impact through their work.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 3+ years of experience in content creation and communication.
Reporting Structure: The Marketing Specialist will report to the Cluster Content and Communication Manager and the Local Marketing Manager, with close collaboration with the Cluster Marketing Team and Digital Sales and Marketing colleagues.
Work Arrangement: This is an on-site position, with the primary workplace located in Alfa Laval's Prague office. However, some flexibility may be available for remote work, depending on the specific needs of the role and the candidate's preferences.
Growth Opportunities:
- Potential advancement to a senior marketing role within the company
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on international projects and collaborate with colleagues from around the world
ASSUMPTION: Given Alfa Laval's global presence and commitment to employee development, there are likely numerous growth opportunities available for the right candidate.
🌍 Location & Work Environment
Office Type: Alfa Laval's Prague office is located in the modern DOCK complex, offering a comfortable and collaborative work environment with easy access to public transportation and nearby amenities.
Office Location(s): Prague, Czech Republic
Geographic Context:
- The Czech Republic has a strong economy and a growing job market, with a focus on innovation and technology
- Prague is the capital and largest city of the Czech Republic, offering a high quality of life, rich cultural scene, and affordable cost of living compared to other major European cities
- The city is well-connected by public transportation, making it easy to commute to and from work
Work Schedule: Standard working hours are Monday to Friday, 8:00 AM to 4:30 PM, with a 30-minute lunch break. However, the role may require occasional flexibility to meet project deadlines or attend events.
ASSUMPTION: The modern office environment and central location make Alfa Laval's Prague office an attractive workplace for candidates seeking a comfortable and convenient work setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- On-site or virtual interview with the hiring manager and a member of the marketing team to discuss the role, responsibilities, and expectations
- Final interview with the local marketing manager to review the candidate's qualifications and fit for the role
Key Assessment Areas:
- Communication skills, both written and verbal
- Cultural awareness and adaptability
- Problem-solving and analytical skills
- Project management and organizational skills
- Creativity and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Provide examples of your content creation and localization work, demonstrating your ability to adapt to different audiences and channels
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural awareness
- Research Alfa Laval's company culture and values to show your enthusiasm and alignment with the organization's mission
ATS Keywords: Content creation, communication, localization, marketing campaigns, project management, digital marketing, social media, omni-channel strategy, brand awareness, event coordination
ASSUMPTION: Alfa Laval's hiring process is designed to assess the candidate's skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design and editing tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Alfa Laval's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Performance
- Collaboration
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Committed to professional development and growth
Self-Assessment Questions:
- How do you approach adapting content to different cultural contexts and audiences?
- Can you provide an example of a successful marketing campaign you've developed and executed, from concept to implementation to analysis?
- How do you prioritize and manage multiple projects and tasks simultaneously, ensuring deadlines are met and results are delivered?
ASSUMPTION: Alfa Laval values candidates who demonstrate strong cultural awareness, adaptability, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and tasks simultaneously, balancing content creation and localization with campaign execution and event coordination
- Adapting to a multinational corporation's processes and culture, with a focus on driving results and meeting business objectives
- Working in a fast-paced environment, with a high degree of collaboration and cross-functional communication
- Navigating the complexities of localizing content for multiple target segments and channels
ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable candidate with excellent project management and communication skills.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position has a strong focus on content creation and localization, with a significant portion of time dedicated to writing, editing, and project management
- As a multinational corporation, Alfa Laval offers opportunities for career growth and exposure to diverse perspectives, unlike smaller, more localized organizations
- Compared to other marketing roles, this position requires a high degree of cultural awareness and adaptability, with a strong emphasis on localization and regional preferences
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions, requiring a candidate with specific skills and experiences.
📝 Sample Projects
- Developing and implementing an omni-channel content strategy for a specific region, tailored to target segments and aligned with business priorities
- Localizing and adapting global marketing campaigns for the Czech Republic, Slovakia, and Hungary, ensuring cultural relevance and regional appeal
- Coordinating customer events and managing the content and communication activities calendar, balancing multiple projects and deadlines
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and requirements of the Marketing Specialist - Content and Communication Focus role at Alfa Laval.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation and localization process for marketing campaigns at Alfa Laval, and how this role fits into that workflow?
- How does the marketing team collaborate with other departments, such as sales and product management, to ensure alignment with business objectives and brand consistency?
- What opportunities are there for professional development and growth within the marketing department and the organization as a whole?
- How does Alfa Laval support work-life balance for its employees, particularly in this role?
- Can you provide an example of a successful marketing campaign executed by the Prague office, and what factors contributed to its success?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the organization, while also providing valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your content creation, localization, and project management abilities
- Prepare for the interview by researching Alfa Laval's company culture, values, and recent marketing campaigns, and practicing your responses to common interview questions
- If selected for the final interview, be prepared to present examples of your content creation and localization work, demonstrating your ability to adapt to different audiences and channels
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
