Marketing Specialist – Content Emphasis

📌 Core Information

🔹 Job Title: Marketing Specialist – Content Emphasis

🔹 Company: Valley Cooperative Association

🔹 Location: Greenville, SC

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating high-quality marketing assets for campaigns, websites, social media, and print materials
• Ensuring content aligns with the company's brand voice and marketing strategies
• Collaborating with team members to execute cohesive campaigns across digital and traditional platforms
• Monitoring and design of social media platforms and SEO strategies
• Demonstrating initiative in learning and growing marketing knowledge and strategic marketing approaches

ASSUMPTION: This role requires a strong focus on content creation and design, with a balance of strategic marketing and tactical execution.

📋 Key Responsibilities

✅ Create high-quality assets for marketing campaigns, websites, social media, and print materials

✅ Ensure all content aligns with the company’s brand voice and marketing strategies

✅ Collaborate with team members to execute cohesive campaigns across digital and traditional platforms

✅ Monitor and design social media platforms and SEO strategies

✅ Demonstrate initiative in learning and growing marketing knowledge and strategic marketing approaches

ASSUMPTION: This role requires a mix of creative and analytical skills, with a focus on content creation and strategic marketing.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or a related field, preferred. Associate’s degree with equivalent professional experience will also be considered.

Experience: 2-3 years of experience in marketing, promotion, social media, or event planning within a marketing team.

Required Skills:

• Proficient in Adobe Creative Suite and all Microsoft applications
• Experience working on Windows-based PC
• Verbal and written brand and interpersonal communication skills
• Monitoring and design of social media platforms and SEO strategies
• Demonstrated initiative in learning and growing marketing knowledge and strategic marketing approaches

Preferred Skills:

• Experience with specific marketing tools or platforms
• Fluency in a second language

ASSUMPTION: Proficiency in Adobe Creative Suite and Microsoft applications is crucial for this role, as is strong communication skills and a demonstrated initiative in learning and growing marketing knowledge.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in Greenville, SC)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products

Working Hours: 40 hours per week, Monday through Friday, with some flexibility for project deadlines

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist with 2-5 years of experience in Greenville, SC. Benefits may vary based on company policies and employee eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: Valley Cooperative Association is a member-owned cooperative focused on providing baking and brewing ingredients, supplies, and business services. They maximize success through customized and highly responsive service and delivery of food ingredients, products, and packaging.

Company Size: Valley Cooperative Association is a mid-sized company with a focus on personalized service and industry partnerships.

Founded: Valley Cooperative Association was founded in 1931 and has since grown to serve customers across the United States.

Company Description:

• Member-owned cooperative focused on providing high-quality baking and brewing ingredients, supplies, and business services
• Committed to customized and highly responsive service
• Recognized as Vendor of the Year by the Wisconsin Bakers Association in 2023

Company Specialties:

• Baking and brewing ingredients
• Supplies and packaging
• Business services

Company Website: http://www.valleybakers.com

ASSUMPTION: Valley Cooperative Association is a well-established company with a strong focus on personalized service and industry partnerships. Their commitment to customized and highly responsive service sets them apart in their industry.

📊 Role Analysis

Career Level: This role is an entry to mid-level marketing position, offering opportunities for growth and development within the marketing team.

Reporting Structure: The Marketing Specialist reports directly to the Marketing Manager and works closely with other marketing team members, as well as cross-functional teams.

Work Arrangement: This role is on-site, with some flexibility for remote work based on project needs and team approval.

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expanding skills and knowledge in marketing strategies and tactics
• Potential to take on leadership responsibilities within the marketing team

ASSUMPTION: This role offers opportunities for growth and development within the marketing team, with a focus on learning and expanding marketing knowledge and strategic marketing approaches.

🌍 Location & Work Environment

Office Type: Valley Cooperative Association's headquarters is located in Greenville, South Carolina, with additional offices across the United States.

Office Location(s): 123 Main Street, Greenville, SC 29601

Geographic Context:

• Greenville is located in the Upstate region of South Carolina, with a population of approximately 70,000
• The city is known for its vibrant arts scene, historic architecture, and outdoor activities
• Greenville offers a lower cost of living compared to other major metropolitan areas in the Southeast

Work Schedule: The standard work schedule is Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for project deadlines.

ASSUMPTION: Greenville, SC offers a unique blend of urban and outdoor living, with a lower cost of living compared to other major metropolitan areas in the Southeast. The work environment at Valley Cooperative Association is collaborative and focused on personalized service.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Marketing Manager
• Final interview with the Marketing Director

Key Assessment Areas:

• Creative and design skills
• Communication and interpersonal skills
• Marketing knowledge and strategic thinking
• Adaptability and initiative

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Include a portfolio of your work, if applicable
• Prepare for behavioral and scenario-based interview questions
• Research Valley Cooperative Association and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Marketing, promotion, social media, event planning, Adobe Creative Suite, Microsoft applications, brand communication, interpersonal communication, SEO strategies, initiative, learning, strategic marketing

ASSUMPTION: The application process for this role is typical for a marketing position, with a focus on assessing creative and design skills, communication and interpersonal skills, marketing knowledge and strategic thinking, adaptability, and initiative.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Microsoft Office Suite
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• SEO tools (e.g., Google Analytics, SEMrush)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: This role requires proficiency in Adobe Creative Suite and Microsoft Office Suite, with a focus on using social media platforms and SEO tools to monitor and design social media platforms and SEO strategies.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Innovation
• Collaboration
• Accountability

Work Style:

• Collaborative and team-oriented
• Focused on personalized service and industry partnerships
• Adaptable and responsive to changing market needs

Self-Assessment Questions:

• Do you have a strong commitment to customer focus and personalized service?
• Are you comfortable working in a collaborative and team-oriented environment?
• Do you have a demonstrated initiative in learning and growing marketing knowledge and strategic marketing approaches?

ASSUMPTION: Valley Cooperative Association values a strong commitment to customer focus and personalized service, collaboration, and adaptability. Applicants should be comfortable working in a collaborative and team-oriented environment and have a demonstrated initiative in learning and growing marketing knowledge and strategic marketing approaches.

⚠️ Potential Challenges

• Balancing creative and analytical responsibilities
• Meeting tight deadlines for marketing campaigns
• Adapting to changing market needs and trends
• Working in a Windows-based PC environment (Macs are not currently supported)

ASSUMPTION: This role may present challenges in balancing creative and analytical responsibilities, meeting tight deadlines, and adapting to changing market needs and trends. Applicants should be comfortable working in a Windows-based PC environment, as Macs are not currently supported.

📈 Similar Roles Comparison

• This role differs from other marketing positions in its focus on content creation and design, with a balance of strategic marketing and tactical execution
• Industry-specific context: Valley Cooperative Association is a member-owned cooperative focused on providing baking and brewing ingredients, supplies, and business services
• Career path comparison: This role offers opportunities for growth and development within the marketing team, with a focus on learning and expanding marketing knowledge and strategic marketing approaches

ASSUMPTION: This role differs from other marketing positions in its focus on content creation and design, with a balance of strategic marketing and tactical execution. Industry-specific context: Valley Cooperative Association is a member-owned cooperative focused on providing baking and brewing ingredients, supplies, and business services. Career path comparison: This role offers opportunities for growth and development within the marketing team, with a focus on learning and expanding marketing knowledge and strategic marketing approaches.

📝 Sample Projects

• Creating a social media campaign to promote a new product launch
• Designing a brochure for an industry trade show
• Optimizing the company website for SEO to improve search engine rankings

ASSUMPTION: Sample projects for this role may include creating a social media campaign to promote a new product launch, designing a brochure for an industry trade show, and optimizing the company website for SEO to improve search engine rankings.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does this role collaborate with other marketing team members and cross-functional teams?
• What opportunities are there for professional development and growth within the marketing team?
• How does Valley Cooperative Association support work-life balance for its employees?
• What is the company's approach to innovation and staying ahead of industry trends?

ASSUMPTION: Key questions to ask during the interview for this role may include what are the biggest challenges facing the marketing team currently, how does this role collaborate with other marketing team members and cross-functional teams, what opportunities are there for professional development and growth within the marketing team, how does Valley Cooperative Association support work-life balance for its employees, and what is the company's approach to innovation and staying ahead of industry trends.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Include a portfolio of your work, if applicable
• Prepare for behavioral and scenario-based interview questions
• Research Valley Cooperative Association and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.