📌 Core Information
🔹 Job Title: Marketing Specialist - Contractor
🔹 Company: Upland Software
🔹 Location: Canada
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Overseeing marketing automation programs and managing their execution
- Analyzing campaign performance and optimizing processes
- Collaborating with cross-functional teams to drive marketing efforts
- Working with marketing automation tools like Pardot or Marketo
ASSUMPTION: This role requires a strong understanding of marketing automation best practices and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Oversee programs built for marketing automation, such as single emails, multi-step nurture campaigns, webinar promotions, pre- and post-event programs, and other requests
✅ Lead the creation and execution of various programs and manage the calendar and schedule
✅ Create and optimize aspects of marketing automation including the development of marketing campaigns, creating Smart Lists, uploading lead lists, database management, and data clean-up
✅ Continuously analyze and optimize campaigns with an eye towards repeatable and scalable processes
✅ Track and regularly report on current email performance and how different email campaigns influence conversions, opportunities, and won revenue
✅ Work with the team to develop insights and make recommendations on areas for optimization and to improve performance benchmarks
✅ Iterate on existing workflows, lead generation, and nurture programs
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of experience working in marketing automation
Required Skills:
- Proven experience with Pardot or Marketo and Salesforce
- Ability to prioritize and manage multiple requests/projects simultaneously
- Intermediate knowledge of marketing automation best practices and how to measure program performance
- B2B work experience with demand generation, content marketing, customer success, and sales teams
Preferred Skills:
- Formal education or training in marketing automation software
- Exceptional eye for details
- Ability to comb through data in Business Intelligence software or spreadsheets to identify actionable insights
- Comfort with adapting to fast-paced work environment and self-managing priorities
- A passion to continuously learn all things marketing
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered equivalent. Candidates should have a strong understanding of marketing automation tools and a proven track record in managing marketing campaigns.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 CAD per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in Canada)
Benefits:
- Health, dental, and vision insurance (for full-time employees)
- 401(k) matching (for full-time employees)
- Paid time off (for full-time employees)
- Flexible work arrangements (for contractors)
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Specialist with 2-5 years of experience in Canada. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Upland Software operates in the software development industry, focusing on cloud-based tools for digital transformation. They offer a wide range of products that cover digital marketing, knowledge management, contact center service, sales productivity, content lifecycle automation, and more.
Company Size: Upland Software has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: 2010, with a history of acquisitions and organic growth that has expanded its product offerings and global presence.
Company Description:
- Upland Software is a leader in cloud-based tools for digital transformation, offering over 25 proven enterprise cloud software products that increase revenue, reduce costs, and deliver immediate value.
- The company's solutions cover a wide range of business needs, from digital marketing and knowledge management to contact center service and sales productivity.
- Upland Software is committed to helping businesses achieve outcomes that matter through its powerful cloud products.
Company Specialties:
- Knowledge Management
- Contact Center Productivity
- Cloud Fax
- Account-Based Selling
- Digital Marketing
- Sales Enablement
- Enterprise Search
- RFP Response Automation
- Project and IT Management
- Email and SMS Automation
- Content Workflow Automation
- Digital Transformation
- and AI
Company Website: www.uplandsoftware.com
ASSUMPTION: Upland Software's diverse product offerings and commitment to digital transformation make it an attractive employer for marketing professionals looking to expand their skills and work on a wide range of projects.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Operations Manager and collaborates with cross-functional teams, including demand generation, content marketing, customer success, and sales teams.
Work Arrangement: Remote OK, with flexible hours and the option to work from home or in an office setting.
Growth Opportunities:
- Expanding skills in marketing automation and other digital marketing channels
- Gaining experience working with cross-functional teams and stakeholders
- Potential career progression into senior marketing roles or specialized marketing positions
ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in marketing automation and work on a wide range of marketing campaigns and projects.
🌍 Location & Work Environment
Office Type: Upland Software has offices in multiple locations, with this role being remote-friendly and open to candidates based in Canada.
Office Location(s): Austin, Texas (headquarters) with additional offices in other locations
Geographic Context:
- Canada offers a diverse and multicultural work environment with a strong focus on work-life balance.
- The remote-friendly work arrangement allows for flexibility and the ability to work from home or in an office setting.
- Upland Software's global presence provides opportunities for collaboration and exposure to international markets.
Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely
ASSUMPTION: The remote-friendly work arrangement and flexible hours make this role an attractive option for marketing professionals seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
- Background check and offer extension
Key Assessment Areas:
- Marketing automation skills and experience
- Data analysis and reporting capabilities
- Project management and organizational skills
- Cultural fit and alignment with Upland Software's values
Application Tips:
- Highlight relevant marketing automation experience and achievements in your resume and cover letter
- Demonstrate your understanding of marketing automation best practices and how you've applied them in previous roles
- Showcase your ability to analyze data and draw insights to inform marketing strategies
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work independently
ATS Keywords: Marketing Automation, Pardot, Marketo, Salesforce, Campaign Management, Email Marketing, Lead Generation, Nurture Programs, B2B Marketing, Content Marketing, Customer Success, Project Management, Attention to Detail, Business Intelligence
ASSUMPTION: Upland Software uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Pardot or Marketo
- Salesforce
- Business Intelligence software (e.g., Tableau, Power BI)
- Spreadsheet software (e.g., Microsoft Excel, Google Sheets)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Data-driven
- Results-oriented
- Adaptable
- Team-focused
- Proactive
Self-Assessment Questions:
- Do you have a proven track record of success in marketing automation?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about continuous learning and staying up-to-date with the latest marketing trends and best practices?
ASSUMPTION: Candidates who align with Upland Software's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to a fast-paced work environment and changing priorities
- Working with cross-functional teams and stakeholders to drive marketing efforts
- Keeping up with the latest marketing automation best practices and tools
ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Specialist or Marketing Operations Specialist position, with a focus on managing marketing automation programs and driving campaign performance
- Unlike other marketing roles, this position requires a strong understanding of marketing automation tools and best practices
- Career progression in this role could lead to senior marketing positions or specialized marketing roles within the organization
ASSUMPTION: Candidates should compare this role to similar marketing automation positions and consider their long-term career goals when applying.
📝 Sample Projects
- Developing and executing a multi-step nurture campaign to generate leads and drive conversions
- Analyzing campaign performance data to identify trends and optimize marketing strategies
- Collaborating with cross-functional teams to create and execute a webinar promotion campaign
ASSUMPTION: These sample projects demonstrate the types of initiatives candidates can expect to work on in this role and the skills required to succeed.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other marketing teams and stakeholders?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- What opportunities are there for professional growth and development in this role?
- How does Upland Software support work-life balance for its employees?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant marketing automation experience and achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work independently
- Research Upland Software's products and services to demonstrate your familiarity with the company and its offerings
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
