Marketing Specialist, Coverstore (Hybrid)

📌 Core Information

🔹 Job Title: Marketing Specialist, Coverstore (Hybrid)

🔹 Company: DC International

🔹 Location: Carrollton, Texas, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in the office)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing brand marketing initiatives to drive sales and customer engagement
• Developing engaging campaigns across multiple channels, including email, paid media, social media, and direct mail
• Creating informative and persuasive content that highlights product quality and benefits
• Collaborating cross-functionally with Merchandising, Customer Acquisition, and Creative Studio teams to maintain brand consistency and maximize content performance
• Managing integrated marketing calendars, project timelines, and workflows to ensure initiatives are launched on time and within budget

ASSUMPTION: This role requires a strong focus on customer education and storytelling to differentiate Coverstore's products in a competitive market.

📋 Key Responsibilities

✅ Plan, execute, and optimize multi-channel marketing campaigns to drive sales and customer engagement

✅ Develop engaging and informative content that showcases product quality, functionality, and benefits

✅ Collaborate with cross-functional teams to maintain brand consistency and maximize content performance

✅ Manage integrated marketing calendars, project timelines, and workflows to ensure initiatives are launched on time and within budget

✅ Monitor and analyze campaign performance, using insights to optimize future efforts and maximize results

ASSUMPTION: This role may require occasional overtime or weekend work to meet campaign deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Merchandising, Digital Media, or a related field

Experience: 5+ years of experience in marketing, content creation, or ecommerce-focused roles

Required Skills:

• Proven success executing high-impact, multi-channel marketing campaigns
• Strong analytical skills with the ability to translate insights into actionable strategies
• Excellent organizational and project management skills with the ability to manage multiple priorities and deadlines
• Exceptional attention to detail and multitasking abilities
• Proficiency in digital marketing platforms and tools, including Google Analytics, Google Ads, ESPs, social media platforms, and associated planning and scheduling tools
• Strong written communication and copywriting skills with excellent grammar and attention to detail
• Positive, entrepreneurial attitude with excellent interpersonal and team collaboration skills
• Self-motivated and proactive, thriving in a fast-paced and evolving ecommerce environment
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook), Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator), and Canva

Preferred Skills:

• Experience or interest in AI tools for marketing and content creation

ASSUMPTION: Candidates with experience in the retail or ecommerce industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Marketing Specialist with 5-10 years of experience in the Dallas-Fort Worth area)

Benefits:

• Medical, Dental, and Vision Benefits through BCBS
• Paid Time Off (PTO) and Company Holidays
• 401(k) Plan with a Company Match
• Employee Discount on Coverstore and Leatherology Merchandise
• Generous New Parent Leave Benefits
• Casual Dress Code
• Employee Team Building and Social Events
• Charitable Giving Company Match
• Employee Referral Bonus Program

Working Hours: Full-time (40 hours per week), with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 51-200 employees (Mid-size)

Founded: 2005

Company Description:

• DC International is a vertically integrated ecommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology
• The company is uniquely positioned to create a great customer experience from start to finish, with headquarters in Carrollton, Texas, and a wholly owned manufacturing facility in Asia
• DC International's mission is to bring customers products that matter by marrying timeless design, innovative technology, and an unwavering commitment to quality
• The company has grown from a small family business into one of the industry's leaders in product excellence and superior service

Company Specialties:

• Outdoor furniture and protective covers
• Beautiful leather goods
• Logo debossing
• Corporate and promotional gifts

Company Website: https://dci.applytojob.com/apply/

ASSUMPTION: DC International's mid-size structure allows for a more agile and innovative work environment, with opportunities for growth and career development.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: The Marketing Specialist reports directly to the Marketing Manager and collaborates with cross-functional teams, including Merchandising, Customer Acquisition, and Creative Studio

Work Arrangement: Hybrid (3 days in the office, 2 days remote)

Growth Opportunities:

• Potential career progression to Senior Marketing Specialist or Marketing Manager roles
• Expanding responsibilities as the company grows and enters new markets
• Opportunities to gain experience in various aspects of marketing, such as customer acquisition, retention, or brand management

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in the office, 2 days remote)

Office Location(s): 4488 Plano Parkway, Carrollton, Texas 75010, US

Geographic Context:

• The Dallas-Fort Worth area offers a diverse range of cultural, recreational, and entertainment options
• The region has a strong job market with numerous opportunities in various industries
• The cost of living in the Dallas-Fort Worth area is generally lower than in other major metropolitan areas, such as New York or San Francisco

Work Schedule: Full-time (40 hours per week), with flexible scheduling options

ASSUMPTION: The hybrid work arrangement offers a balance between the structure and collaboration of an office environment and the flexibility and independence of remote work.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Hiring Manager
• In-depth behavioral and skills-based interview with the Marketing Manager and a team member
• Final interview with the Director of Marketing
• Background check and reference check
• Job offer

Key Assessment Areas:

• Marketing strategy and campaign planning
• Content creation and copywriting skills
• Project management and organizational skills
• Analytical skills and data-driven decision-making
• Cultural fit and team collaboration

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Showcase your ability to develop and execute successful marketing campaigns
• Demonstrate your understanding of the Coverstore brand and its unique value proposition
• Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability

ATS Keywords: Marketing, Campaign Planning, Content Creation, Project Management, Digital Marketing, SEO, Social Media, Email Marketing, Brand Management, Customer Education, Storytelling, Collaboration, Attention to Detail

ASSUMPTION: The interview process may vary depending on the specific needs of the role and the company's current hiring pipeline.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Email Service Providers (ESPs)
• Social media platforms (Facebook, Instagram, TikTok)
• Associated planning and scheduling tools
• Microsoft Office (Excel, Word, PowerPoint, Outlook)
• Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator)
• Canva

ASSUMPTION: The Marketing Specialist may be required to learn and utilize additional tools and technologies as needed to support specific campaigns or projects.

👔 Cultural Fit Considerations

Company Values:

• Customer-first mindset
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Work-life balance

Work Style:

• Agile and adaptable, with a focus on results and continuous learning
• Strong project management and organizational skills
• Excellent communication and team collaboration
• Data-driven and analytical, with a focus on informed decision-making
• Proactive and self-motivated, with a strong work ethic

Self-Assessment Questions:

• How do you approach balancing multiple projects and deadlines in a fast-paced environment?
• Can you provide an example of a successful marketing campaign you've developed and executed, and what made it successful?
• How do you stay up-to-date with industry trends and best practices in digital marketing?

ASSUMPTION: DC International values candidates who are passionate about their work, proactive, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Keeping up with industry trends and best practices in digital marketing
• Collaborating effectively with cross-functional teams and external partners
• Adapting to changes in marketing strategies or priorities
• Balancing the need for creativity and innovation with the need for consistent brand messaging and performance metrics

ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this hybrid position offers a unique blend of strategic and tactical marketing experience, with opportunities for growth and development within the company
• Compared to other mid-size retail or ecommerce companies, DC International offers a competitive salary range, comprehensive benefits package, and opportunities for career progression
• This role may require more frequent travel or on-site presence than fully remote positions, but offers greater flexibility than fully on-site roles

ASSUMPTION: Candidates should consider their personal preferences and career goals when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a multi-channel campaign to launch a new product line, including email marketing, social media advertising, and influencer partnerships
• Creating a comprehensive content strategy for a seasonal promotion, including blog posts, how-to guides, and customer testimonials
• Managing a direct mail program, from content development to performance analysis, to drive customer acquisition and retention

ASSUMPTION: These sample projects illustrate the variety of marketing initiatives the Marketing Specialist may be involved in, from campaign planning and execution to content creation and analysis.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what metrics are most important to track?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life equilibrium?

ASSUMPTION: These questions can help candidates better understand the role's expectations, the company's culture, and the marketing team's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability
• Research the Coverstore brand and its unique value proposition to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.