📌 Core Information
🔹 Job Title: Marketing Specialist – Crop
🔹 Company: QBE Insurance Group
🔹 Location: Fargo, ND, or Ramsey, MN
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-26
🔹 Experience Level: 3-4 years
🔹 Remote Status: Hybrid (3-5 days/week in the office)
🚀 Job Overview
Key aspects of this role include:
- Blending marketing, communications, content creation, training, and light tech support
- Ensuring internal teams and customers are informed, equipped, and excited about evolving digital tools and insurance offerings
- Collaborating closely with cross-functional teams including Product Development, Sales, Customer Support, and Risk
- Working in a fast-paced, highly collaborative environment with strong communication skills, attention to detail, adaptability, and a solid understanding of crop insurance operations
ASSUMPTION: This role requires a dynamic individual who can thrive in a fast-paced environment and manage multiple projects under tight deadlines.
📋 Key Responsibilities
✅ Develop and deliver marketing and training materials to support the rollout of crop insurance programs and technology features
✅ Collaborate with cross-functional teams to ensure effective communication and customer engagement
✅ Write and edit marketing and training materials, create visually engaging content, and assist with company communications
✅ Gather feedback from end-users and the sales team to continuously improve promotional, training, and communication materials
✅ Provide frontline assistance during major tech rollouts and gather feedback to pass along to product teams
✅ Stay aligned with the technology release cycle, learn and evaluate new features and enhancements, and develop and deliver demos and virtual/live training sessions
ASSUMPTION: This role involves a high level of collaboration and adaptability to support various teams and projects.
🎯 Required Qualifications
Education: Not specified
Experience: 3-4 years’ experience in a Crop Insurance, Marketing, or Technology Training role
Required Skills:
- Excellent writing, editing, and proofreading skills
- Ability to translate complex information into clear, concise content
- Comfortable creating video content and using video editing software or screen recording tools
- Skilled in Microsoft Office Suite, especially Word, PowerPoint, and Outlook
- Strong interpersonal and communication skills and the ability to collaborate across departments and present confidently
- Strong organizational skills
Preferred Skills:
- Proven experience in marketing, training, or technical writing – preferably in agriculture, crop insurance, or related fields
- Strong understanding of crop insurance processes and terminology
- Experience with learning management systems (LMS), CRM platforms, or customer support systems
- Graphic Design experience
- Website creation and SEO (Search Engine Optimization) experience
- Familiarity with HTML
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Communications, or a related field is likely expected.
💰 Compensation & Benefits
Salary Range: $63,000 - $94,000 per year (provided by the company)
Benefits:
- Hybrid Working
- 22 weeks of paid leave for family growth
- Competitive 401(k) program with company match up to 8%
- Well-being program including holistic wellbeing coaching, gym membership, confidential counselling, financial and legal advice
- Tuition Reimbursement for professional certifications, and continuing education
- Employee Network and Community
Working Hours: 7:30am-4:15pm CST Monday through Thursday, and 7:30am-12pm CST on Fridays
ASSUMPTION: The salary range provided is based on the company's information and is subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees (globally)
Founded: 1886
Company Description:
- QBE is an international insurer and reinsurer headquartered in Sydney, Australia, with local presence in 26 countries
- The company provides tailored solutions across commercial, personal, and specialty products, as well as risk management solutions
- QBE is driven by its purpose of enabling a more resilient future
Company Specialties:
- Boat Insurance
- Car Insurance
- Caravan Insurance
- CTP & Green Slips
- Home Insurance
- Landlords Insurance
- Motorcycle Insurance
- Travel Insurance
- Accident & Health
- Aviation Insurance
- Builders Warranty
- Commercial Packages
- Liability Insurance
- Professional Liability
Company Website: QBE Insurance Group
ASSUMPTION: QBE is a well-established insurance company with a global presence and a wide range of insurance products and services.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Marketing Manager
Work Arrangement: Hybrid (3-5 days/week in the office)
Growth Opportunities:
- Potential advancement to a Senior Marketing Specialist or Marketing Manager role
- Expansion of responsibilities as the company grows and evolves
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
ASSUMPTION: Growth opportunities are subject to the company's performance and the individual's demonstrated skills and achievements.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Fargo, ND, or Ramsey, MN
Geographic Context:
- Fargo, ND: A mid-sized city in the Upper Midwest region of the United States, known for its affordable cost of living, strong job market, and high quality of life
- Ramsey, MN: A suburb of the Minneapolis-Saint Paul metropolitan area, offering a mix of urban and rural living with a strong job market and high quality of life
Work Schedule: Monday through Thursday: 7:30am-4:15pm CST, Friday: 7:30am-12pm CST
ASSUMPTION: The work schedule may be subject to change based on business needs and team requirements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Marketing Manager or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills
- Understanding of crop insurance processes and terminology
- Ability to create user-friendly content
- Collaboration and communication skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Provide specific examples of your writing, editing, and content creation skills
- Demonstrate your understanding of crop insurance processes and terminology
- Showcase your ability to work collaboratively and adapt to different situations
- Follow up with the hiring manager or Talent Acquisition team after your interview to express your interest in the role
ATS Keywords: Marketing Specialist, Crop Insurance, Technical Writing, Content Creation, Collaboration, Communication, Adaptability, Problem-Solving
ASSUMPTION: The application process may vary depending on the specific needs of the company and the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Outlook)
- Video editing software or screen recording tools (e.g., Camtasia, Acorn, Loom)
- Learning management systems (LMS), CRM platforms, or customer support systems (if applicable)
- Graphic design tools (if applicable)
- HTML (if applicable)
ASSUMPTION: The specific tools and technologies required may vary depending on the projects and tasks assigned to the role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Accountability
- Collaboration
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering high-quality work
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you align with QBE's core values of integrity, respect, excellence, accountability, collaboration, and innovation?
- Are you comfortable working in a hybrid environment, with 3-5 days/week in the office?
- Do you thrive in a fast-paced, collaborative work environment with a strong focus on communication and adaptability?
ASSUMPTION: Cultural fit is crucial for success in this role, as it requires strong collaboration and adaptability.
⚠️ Potential Challenges
- Managing multiple projects under tight deadlines
- Balancing the needs and priorities of various teams and stakeholders
- Keeping up with the evolving technology release cycle and learning new features and enhancements
- Adapting to changes in the work environment and company priorities
ASSUMPTION: These challenges can be mitigated by strong organizational skills, effective time management, and a proactive approach to communication and collaboration.
📈 Similar Roles Comparison
- This role is unique in its blend of marketing, communications, content creation, training, and light tech support for the crop insurance industry
- Compared to other marketing roles, this position requires a strong understanding of crop insurance processes and terminology
- Career path comparison: This role can lead to advancement to Senior Marketing Specialist or Marketing Manager positions, with opportunities to expand responsibilities and gain experience in various aspects of marketing
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the marketing field.
📝 Sample Projects
- Developing and delivering a comprehensive training program for the rollout of a new crop insurance product
- Creating user-friendly brochures, handouts, and social media pieces to promote existing and new crop insurance programs
- Producing promotional and instructional videos and tutorials to simplify complex topics for a broad audience
ASSUMPTION: These sample projects illustrate the diverse responsibilities and requirements of the Marketing Specialist – Crop role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role?
- How does this role collaborate with other teams, such as Product Development, Sales, and Customer Support?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does QBE support the professional development and growth of its marketing team members?
- What are the current and future priorities for the marketing department, and how does this role fit into those plans?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your writing, editing, and content creation skills, as well as any projects or initiatives that demonstrate your understanding of crop insurance processes and terminology
- Follow up with the hiring manager or Talent Acquisition team after your interview to express your interest in the role
- If selected for the final interview, be prepared to discuss your approach to managing multiple projects under tight deadlines and balancing the needs of various teams and stakeholders
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
