Marketing Specialist Customer Teams Marketing Specialist Customer Teams

📌 Core Information

🔹 Job Title: Marketing Specialist Customer Teams

🔹 Company: KWS SAAT SE

🔹 Location: Andijk, Noord-Holland, Netherlands

🔹 Job Type: Full-time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (3 days a week)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with global Customer Teams to develop and execute marketing strategies
• Managing global social media channels and creating engaging content
• Leading the organization of PopFest, KWS's global open field event
• Supporting internal communications and employer branding efforts
• Gaining insights into customer needs through market analysis and field visits

ASSUMPTION: This role requires a strong balance of creativity, strategic thinking, and operational excellence. The ideal candidate will be comfortable working in a global, cross-functional team and have a solid understanding of digital marketing channels.

📋 Key Responsibilities

✅ Co-develop, execute, and optimize marketing campaigns and plannings in collaboration with Customer Teams and international marketing colleagues

✅ Manage global social media channels and create engaging content for various platforms

✅ Own the creative and logistical lead for PopFest, KWS's global open field event

✅ Steer external agencies and support the execution of global campaigns locally

✅ Take the lead on internal communications for the Andijk site, including intranet updates and event support

✅ Join account managers during customer visits to understand customer needs and substantiate plans and presentations

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication skills and the ability to work effectively with diverse teams are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communication, or a related field

Experience: 3+ years of experience in a similar marketing or communication role, preferably in an international B2B context in agriculture or food

Required Skills:

• Sharp writing and design skills
• Strong digital skills (social media, CRM, basic design tools)
• Fluency in English and Dutch (both written and spoken)
• Affinity with the agri, horti, or fresh vegetable industry (a plus)

Preferred Skills:

• Experience in the agriculture or food industry
• Familiarity with Salesforce Marketing Cloud

ASSUMPTION: Given the international nature of this role, fluency in English and Dutch is crucial. While experience in the agriculture or food industry is not required, it would be beneficial for understanding the context and connecting with customers more effectively.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (estimate based on market research for similar roles in the Netherlands)

Benefits:

• Competitive salary and attractive benefits package
• International working environment with diverse teams
• Opportunity to work with fantastic colleagues and be part of the Vegetable Squad

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site in Andijk)

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the Netherlands. Actual compensation may vary depending on factors such as experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Farming, specifically vegetable seed breeding and production

Company Size: 5,001-10,000 employees (global), small team in Andijk

Founded: 1856, with a long history in plant breeding and seed production

Company Description:

• KWS is one of the world’s leading plant breeding companies, focusing on corn, sugar beet, cereals, rapeseed, sunflowers, and vegetables
• The company operates independently and is family-owned, with a tradition dating back over 165 years
• KWS uses leading-edge plant breeding methods and has a presence in more than 70 countries

Company Specialties:

• Plant Breeding
• Seed Production
• Seed Sales and Marketing
• Biotechnology
• Genetic Engineering
• Plant Breeding Innovation
• Sustainable Agriculture

Company Website: www.kws.com

ASSUMPTION: KWS is a well-established company with a strong global presence and a commitment to sustainable practices. The Andijk site is a key location for the company's vegetable seed breeding and marketing efforts.

📊 Role Analysis

Career Level: Mid-level marketing professional with room for growth and development

Reporting Structure: Reports to the Marketing Manager, KWS Vegetables

Work Arrangement: Hybrid, with 3 days on-site in Andijk and the option to work remotely for the remaining days

Growth Opportunities:

• Expanding marketing expertise in the agriculture and vegetable seed industry
• Developing leadership and management skills through team collaboration and project ownership
• Potential for international assignments or promotions within the global KWS organization

ASSUMPTION: This role offers a unique opportunity to gain experience in the vegetable seed industry and work with a diverse, international team. The hybrid work arrangement provides flexibility while ensuring effective collaboration and implementation.

🌍 Location & Work Environment

Office Type: Global headquarters with a small, dedicated team for vegetable seeds

Office Location(s): Andijk, Noord-Holland, Netherlands

Geographic Context:

• Andijk is a small town in the Noord-Holland province, located approximately 30 kilometers east of Amsterdam
• The region is known for its agricultural industry, with a strong focus on horticulture and vegetable production
• The Netherlands is a global leader in the agriculture and food sector, with a strong emphasis on innovation and sustainability

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site in Andijk)

ASSUMPTION: The Andijk office provides a collaborative and dynamic work environment, with easy access to both urban and rural areas. The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the marketing team
• Final interview with the marketing manager or another senior leader

Key Assessment Areas:

• Marketing and communication skills
• Digital proficiency and creativity
• Understanding of the agriculture or food industry (a plus)
• Cultural fit and alignment with KWS values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and communication skills, as well as any experience in the agriculture or food industry
• Prepare examples of your work, such as marketing campaigns or content you've created, to showcase your creativity and digital proficiency
• Research KWS and the vegetable seed industry to demonstrate your understanding of the company and its context

ATS Keywords: Marketing, Communication, Digital Skills, Social Media Management, Content Creation, Campaign Management, Customer Engagement, Market Analysis, Team Collaboration, Email Campaigns, Event Management, Design Skills, Fluency in English, Fluency in Dutch, Relationship Management, Affinity with Agriculture

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing and communication skills, as well as a demonstrated understanding of the agriculture or food industry.

🛠️ Tools & Technologies

• Social media platforms (LinkedIn, Facebook, Instagram, Twitter)
• CRM software (Salesforce Marketing Cloud)
• Basic design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on digital platforms and basic design tools for content creation.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Sustainability
• Collaboration
• Excellence

Work Style:

• Creative and strategic thinking
• Strong operational skills and attention to detail
• Effective team collaboration and communication
• Adaptability and flexibility in a dynamic, international environment

Self-Assessment Questions:

• How do you align with KWS's values, particularly innovation and sustainability?
• How comfortable are you working in a hybrid environment, balancing on-site collaboration and remote work?
• How do your marketing and communication skills translate to the agriculture or food industry?

ASSUMPTION: KWS values a strong cultural fit, with an emphasis on innovation, quality, sustainability, collaboration, and excellence. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a dynamic, international work environment.

⚠️ Potential Challenges

• Balancing multiple projects and priorities in a fast-paced, international environment
• Gaining a deep understanding of the vegetable seed industry and its customers
• Managing external agencies and supporting local campaign execution
• Adapting to a hybrid work arrangement and maintaining effective communication with remote colleagues

ASSUMPTION: The potential challenges in this role are primarily related to the fast-paced, international nature of the work and the need to balance multiple projects and priorities. Candidates should be prepared to demonstrate their ability to thrive in a dynamic, collaborative environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the vegetable seed industry and the global nature of its marketing efforts
• Compared to other marketing roles in the agriculture or food industry, this position offers a broader range of responsibilities and the opportunity to work with a diverse, international team
• Career progression in this role may involve expanding marketing expertise in the agriculture and vegetable seed industry, developing leadership and management skills, or pursuing international assignments or promotions within the global KWS organization

ASSUMPTION: This role offers a unique opportunity to gain experience in the vegetable seed industry and work with a diverse, international team. The hybrid work arrangement provides flexibility while ensuring effective collaboration and implementation.

📝 Sample Projects

• Developing and executing a global social media campaign to promote a new vegetable seed variety
• Managing the organization of PopFest, KWS's global open field event, including logistics, content creation, and vendor management
• Creating a customer segmentation analysis to inform targeted marketing campaigns and improve customer engagement

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they might work on in this role, highlighting the global nature of the marketing efforts and the need for strong project management and collaboration skills.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for KWS Vegetables, and how will my work contribute to the company's overall success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does KWS support the professional development and growth of its marketing team members?
• What are the most rewarding and challenging aspects of working in the vegetable seed industry, particularly from a marketing perspective?
• How does the hybrid work arrangement facilitate effective collaboration and communication within the marketing team and with other departments?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company's marketing strategy, and the work environment. They also provide an opportunity for candidates to demonstrate their interest in the position and their understanding of the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Apply Now
• Tailor your resume and cover letter to highlight relevant marketing and communication skills, as well as any experience in the agriculture or food industry
• Prepare examples of your work, such as marketing campaigns or content you've created, to showcase your creativity and digital proficiency
• Research KWS and the vegetable seed industry to demonstrate your understanding of the company and its context
• Follow up with Jacco Kaarsemaker, Marketing Manager KWS Vegetables, one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.