📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Intuitive
🔹 Location: Delhi, Delhi, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, coordinating, and executing customer-facing and corporate events
- Managing mobile product demo trucks for customer engagement
- Project management, budget tracking, resource allocation, and stakeholder communication
- Utilizing marketing automation tools to optimize marketing efforts
- Collaborating effectively across teams and engaging with stakeholders
- Ensuring compliance with corporate branding and regulatory requirements
ASSUMPTION: This role requires a blend of strategic planning, executional excellence, and technical expertise to optimize marketing efforts and enhance customer experience. The ideal candidate will have a proven track record of achievements and experience working in an international matrix environment.
📋 Key Responsibilities
✅ Plan, coordinate, and execute trade shows, exhibitions, and customer engagement events, including events organized by Intuitive and third-party conferences
✅ Develop event marketing strategies, including pre-event promotions, onsite branding, and post-event follow-ups
✅ Collaborate with internal teams and external vendors to ensure successful event execution
✅ Track event performance, analyze ROI, and share event dashboards with the larger group to align on next steps
✅ Manage and optimize marketing automation platforms for email campaigns, lead nurturing, and analytics for events
✅ Oversee the scheduling, logistics, and maintenance of mobile demo trucks used for customer engagement
✅ Coordinate with sales teams to align demo routes and visits with key business priorities
✅ Track mobile demo performance and customer feedback for continuous improvement
✅ Prepare and publish quarterly plans and performance dashboards for effective utilization and quarterly review
✅ Lead cross-functional teams to deliver high-value marketing projects and programs
✅ Contribute to budget, resource allocation, and financial planning for projects/programs with measured ROI
ASSUMPTION: This role involves a high level of organization, communication, and multitasking, with a keen ability to manage projects, keep to budget, and prioritize multiple tasks.
🎯 Required Qualifications
Education: Bachelor's degree in Event Management, Hospitality, Marketing, or related field
Experience: 5-8 years of marketing operations experience, with a focus on project management, marketing tools, and cross-functional collaboration
Required Skills:
- Excellent organizational, communication, negotiation, and multitasking skills
- Conceives of and assembles creative and innovative event themes and attractions to enhance event experiences and goals
- Strong knowledge of the MS Office product suite
- Ability to travel 50%
Preferred Skills:
- Experience working with colleagues in graphic design, sales, marketing, and communications
ASSUMPTION: Candidates with experience in the medical equipment manufacturing industry or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a Marketing Specialist with 5-10 years of experience in Delhi)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, Monday-Friday, with occasional weekend or evening work required for events
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with the required experience level in Delhi. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing. Intuitive is a global leader in minimally invasive care and the pioneer of robotic-assisted surgery.
Company Size: 10,001+ employees. As a large organization, Intuitive offers opportunities for career growth and exposure to diverse teams and projects.
Founded: 1995. Intuitive has a rich history of innovation and growth in the medical technology industry.
Company Description:
- At Intuitive, we believe that minimally invasive care is life-enhancing care.
- Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.
- We strive to foster an inclusive and diverse team, committed to making a difference in the world of healthcare.
Company Specialties:
- Robotics
- Medical Devices
- Minimally Invasive Surgery
- Robotic-Assisted Surgery
- Lung Biopsy
- Endoluminal System
Company Website: http://www.intuitive.com
ASSUMPTION: Intuitive's focus on innovation, quality, and patient care makes it an attractive employer for professionals seeking to make an impact in the healthcare industry.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for career growth and leadership within the marketing team.
Reporting Structure: This role reports directly to the Marketing Manager and may oversee junior marketing team members or event coordinators.
Work Arrangement: On-site, with occasional remote work for events or projects as needed.
Growth Opportunities:
- Advancement to a senior marketing role or management position within the marketing team
- Expansion into other areas of marketing, such as digital marketing or product marketing
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers a unique blend of strategic planning and executional excellence, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate office with a collaborative and innovative work environment.
Office Location(s): 1020 Kifer Road, Building 108, Sunnyvale, California, 94086, US (Headquarters)
Geographic Context:
- Delhi, India, is a bustling metropolis with a rich cultural heritage and a thriving business ecosystem.
- The office is located in a modern, well-connected business district, with easy access to public transportation and amenities.
- The city offers a mix of traditional and contemporary experiences, with numerous historical sites, museums, and vibrant food scenes.
Work Schedule: Full-time, Monday-Friday, with occasional weekend or evening work required for events
ASSUMPTION: The work environment at Intuitive is dynamic and fast-paced, with a strong emphasis on collaboration, innovation, and continuous learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and marketing team members
- Final round interview with the marketing director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Event planning and management skills
- Project management and organizational skills
- Communication and interpersonal skills
- Adaptability and problem-solving skills
- Alignment with Intuitive's company values and culture
Application Tips:
- Highlight your event planning and management experience, with specific examples of successful events you've organized or managed.
- Demonstrate your project management skills and ability to multitask and prioritize multiple projects simultaneously.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company.
ATS Keywords: Event Planning, Marketing Operations, Project Management, Budget Tracking, Stakeholder Communication, Customer Engagement, Marketing Automation, Compliance, Logistics Management
ASSUMPTION: The interview process at Intuitive is thorough and comprehensive, designed to assess the candidate's skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Salesforce)
- MS Office Suite (Word, Excel, PowerPoint)
- Event management software (e.g., Cvent, Eventbrite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they enable efficient event planning, management, and analysis.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Quality-driven
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you have experience working in a multicultural environment, and how have you adapted to different cultural norms and expectations?
- How do you prioritize and manage multiple projects and tasks simultaneously, and how do you ensure that you meet deadlines and maintain high-quality standards?
- Can you provide an example of a time when you had to adapt to a significant change or challenge in a project or event, and how did you ensure its success?
ASSUMPTION: Intuitive values a diverse and inclusive work environment, and candidates who can demonstrate their ability to thrive in a multicultural setting and contribute to a positive and collaborative team dynamic will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple events and projects simultaneously, with tight deadlines and high expectations
- Navigating a large, matrixed organization and building effective relationships with stakeholders across various departments and functions
- Ensuring compliance with corporate branding and regulatory requirements, while also being innovative and creative in event planning and execution
- Adapting to a fast-paced and dynamic work environment, with changing priorities and shifting timelines
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, solutions-oriented mindset.
📈 Similar Roles Comparison
- This role differs from other marketing roles in its focus on event planning and management, as well as its requirement for strong project management and organizational skills.
- In the medical equipment manufacturing industry, this role is unique in its emphasis on customer engagement and experience, as well as its integration with sales and product marketing teams.
- Career progression in this role may involve moving into a senior marketing role, a management position, or expanding into other areas of marketing, such as digital marketing or product marketing.
ASSUMPTION: This role offers a unique blend of strategic planning, executional excellence, and technical expertise, providing ample opportunities for professional growth and development.
📝 Sample Projects
- Planning and executing a large-scale, multi-day conference for medical professionals, with keynote speakers, breakout sessions, and networking events
- Managing a mobile product demo truck tour, coordinating with sales teams to align demo routes and visits with key business priorities, and tracking performance and customer feedback
- Developing and implementing a marketing automation strategy for event lead nurturing and analytics, resulting in improved lead conversion rates and ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and execution to data analysis and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the typical event planning process at Intuitive, and how does this role fit into that process?
- How does this role collaborate with other marketing teams, such as digital marketing or product marketing, to ensure consistent branding and messaging across channels?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
- How does Intuitive support the professional development and growth of its marketing team members, and what opportunities are there for advancement within the organization?
- Can you describe the work environment and company culture at Intuitive, and how does this role contribute to the overall success of the organization?
ASSUMPTION: These questions demonstrate your interest in the role and the organization, and provide valuable insights into the expectations and opportunities for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, using the ATS keywords provided
- Prepare for the interview by researching Intuitive's company values, mission, and recent projects, and by practicing common interview questions and your responses
- Follow up with the hiring manager or HR department one week after submitting your application, to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
