📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: AnewHealth
🔹 Location: US - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Supporting the Growth team in customer acquisition, patient referrals, and client success
- Developing and managing integrated marketing campaigns across various channels
- Monitoring, measuring, and optimizing marketing campaign strategies
- Creating content for digital and print channels to optimize targeted outcomes
- Collaborating with stakeholders and building consultative relationships
ASSUMPTION: This role requires a strong cross-functional team player with excellent communication skills and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Develop and manage integrated marketing campaigns to support lead generation, client implementations, and ongoing account management
✅ Coordinate marketing campaign execution across digital, social media, thought leadership, email, events, content, and design
✅ Monitor, measure, and optimize marketing campaign strategies across channels
✅ Develop content for digital and print channels to optimize targeted outcomes throughout the customer lifecycle
✅ Support creation and updates to client partnership materials for launch and ongoing success
✅ Manage post-launch client email campaigns and ongoing client nurture campaigns
✅ Work closely with Marketing Automation Specialist to execute email campaigns and identify process efficiencies
✅ Assist in managing SharePoint library of materials for the Growth team
✅ Support dispositioning of website leads for qualification and delegation to sales
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, public relations, or a related field
Experience: 3-5 years of applicable experience
Required Skills:
- Excellent copywriting and editing skills
- Data-focused with the ability to evaluate metrics and interpret for stakeholders
- Critical thinking, independent judgment, and sound decision-making skills
- Strong creative and project management skills
- Ability to embrace an agile approach to managing work and be flexible in a fast-paced environment
Preferred Skills:
- Experience in the healthcare industry
- Experience using Adobe Creative Suite (e.g., InDesign, Illustrator, Photoshop)
ASSUMPTION: Candidates with experience in the healthcare industry and Adobe Creative Suite will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Specialist with 3-5 years of experience in the healthcare industry)
Benefits:
- Medical, dental, and vision coverage
- Flexible spending
- Company-paid life insurance and short-term disability
- Voluntary benefits
- 401(k)
- Paid Time Off and paid holidays
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: AnewHealth is a leading pharmacy care management company specializing in caring for people with complex, chronic needs. They enable better outcomes for patients and healthcare organizations by providing comprehensive pharmacy services, pharmacy benefit management, and specialized support services.
Company Size: AnewHealth has over 1,400 team members and cares for more than 100,000 people across all 50 states. As a mid-sized company, AnewHealth offers a balance between growth opportunities and a close-knit work environment.
Founded: 2023 (through the combination of ExactCare and Tabula Rasa HealthCare)
Company Description:
- AnewHealth specializes in caring for people with the most complex, chronic needs
- Provides a suite of solutions, including comprehensive pharmacy services and specialized support services
- Committed to enabling better outcomes for patients and healthcare organizations
Company Specialties:
- Pharmacy care management
- Pharmacy benefit management
- Specialized support services for Program of All-Inclusive Care for the Elderly
Company Website: anewhealthrx.com
ASSUMPTION: AnewHealth's focus on complex patient care requires employees to be empathetic, detail-oriented, and committed to improving patient outcomes.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in marketing, seeking to apply their skills in a dynamic, patient-focused environment.
Reporting Structure: The Marketing Specialist will report directly to the Growth team and collaborate with various stakeholders across the organization.
Work Arrangement: This role is remote, allowing for flexibility and work-life balance.
Growth Opportunities:
- Potential to grow within the Marketing department or explore other areas of the business
- Opportunities to work on diverse projects and campaigns, expanding skills and knowledge
- Chance to make a significant impact on patient outcomes and the company's growth
ASSUMPTION: AnewHealth's focus on growth and innovation creates opportunities for employees to learn, develop, and advance their careers.
🌍 Location & Work Environment
Office Type: Remote (no physical office location)
Office Location(s): N/A
Geographic Context:
- US - Remote allows for flexibility and work-life balance
- No specific time zone requirements, but some overlap with Eastern Time may be expected
- Opportunity to work with a diverse, national team
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- Behavioral and skills-based interviews
- Portfolio or work sample review
- Final interview with the hiring manager
Key Assessment Areas:
- Communication and writing skills
- Campaign development and management
- Data analysis and interpretation
- Cultural fit and alignment with AnewHealth's mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Include a link to your portfolio or work samples, if available
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and adaptability skills
- Research AnewHealth's mission, values, and patient-focused approach to demonstrate your enthusiasm and fit for the role
ATS Keywords: Marketing Specialist, Campaign Development, Campaign Management, Digital Marketing, SEO, Social Media, Content Development, Project Management, Data Analysis, Healthcare Industry
ASSUMPTION: AnewHealth's application process is designed to assess candidates' skills, cultural fit, and commitment to improving patient outcomes.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools is preferred but not required. AnewHealth will provide training and support for new team members.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Compassionate
Work Style:
- Adaptable and flexible
- Data-driven and results-oriented
- Strong communicator and collaborator
- Committed to improving patient outcomes
Self-Assessment Questions:
- How do you demonstrate empathy and understanding for patients with complex, chronic needs?
- Can you provide an example of a marketing campaign you developed and managed, and how you optimized it based on data and metrics?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: AnewHealth values employees who are patient-centered, innovative, collaborative, accountable, and compassionate, and who can thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously
- Working with diverse stakeholders and balancing their priorities
- Adapting to a fast-paced, agile work environment
- Developing and maintaining a strong understanding of AnewHealth's patient population and their unique needs
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on patient-centered care and improving patient outcomes
- Experience in the healthcare industry is strongly preferred, as it requires a unique understanding of patient needs and regulatory requirements
- This role offers the opportunity to work on a wide range of marketing campaigns and projects, providing diverse learning and growth experiences
ASSUMPTION: Candidates with experience in healthcare marketing or a related field will find this role to be unique and rewarding, with opportunities for growth and impact.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive patient referrals for a specific therapeutic area
- Creating targeted content and materials to support the launch of a new client partnership, optimizing patient outcomes and client success
- Analyzing campaign performance data to identify trends, optimize strategies, and improve overall marketing effectiveness
ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the Marketing Specialist role at AnewHealth.
❓ Key Questions to Ask During Interview
- Can you describe the typical patient population served by AnewHealth and their unique needs?
- How does the Growth team collaborate with other departments, such as Sales and Client Success, to optimize patient outcomes and client success?
- What opportunities are there for professional development and growth within the Marketing department and the company as a whole?
- How does AnewHealth measure the success of its marketing campaigns, and how are these metrics used to inform future strategies?
- What is the work-life balance like for a remote Marketing Specialist at AnewHealth?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Include a link to your portfolio or work samples, if available
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and adaptability skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
