📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Work4u International
🔹 Location: Athens, Attikí, Greece
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies across multiple platforms
- Creating engaging, high-quality content aligned with the company's brand voice
- Monitoring and analyzing campaign performance using relevant metrics
- Engaging with the online community and responding to comments/messages
- Collaborating with sales and HR teams to support recruitment campaigns and brand visibility
- Staying up-to-date with digital trends and best practices in the marketing industry
ASSUMPTION: The role requires a strong understanding of digital marketing principles and a creative mindset to develop effective social media strategies.
📋 Key Responsibilities
✅ Develop, implement, and manage the company's social media strategy across platforms (LinkedIn, Instagram, Facebook, etc.)
✅ Create high-quality, original content aligned with the company's brand voice
✅ Monitor and analyze campaign performance and social media metrics
✅ Engage with the online community and respond to comments/messages
✅ Collaborate with the sales and HR teams to support recruitment campaigns and brand visibility
✅ Stay up-to-date with digital trends and best practices
ASSUMPTION: The role may require occasional weekend work or flexible hours to accommodate different time zones, given the international nature of the company.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in social media management or digital marketing (1-2 years)
Required Skills:
- Excellent written and verbal communication skills in English
- Creative mindset and attention to detail
- Knowledge of social media tools (e.g., Meta Business Suite, Canva, Buffer, etc.)
- Ability to work independently and manage multiple projects
Preferred Skills:
- Fluency in additional languages (Greek, Italian, German, or Spanish)
- Experience with SEO and content marketing
ASSUMPTION: While not explicitly stated, having experience with SEO and content marketing could be beneficial for this role, as they are closely related to social media management.
💰 Compensation & Benefits
Salary Range: €20,000 - €25,000 per year (AI-estimated, based on industry standards for entry-level marketing roles in Athens)
Benefits:
- Dynamic, international work environment
- Opportunities for growth and creativity
- Collaborative and supportive team culture
Working Hours: Full-time (40 hours/week), with flexible hours as needed
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Athens. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Work4u International is a leading HR and recruitment agency specializing in personalized HR solutions and recruitment services internationally.
Company Size: Small (2-10 employees) - This size allows for a more intimate work environment and closer collaboration with team members.
Founded: 2000 - Work4u has been operating for over two decades, providing a stable and experienced foundation for its employees.
Company Description:
- Work4u offers personalized HR solutions and recruitment services tailored to each business's unique needs.
- The company has a vast network of satisfied clients and a track record of successful hires.
- Work4u prides itself on delivering tailored HR consultancy that meets the unique needs of each business.
Company Specialties:
- International recruitment services
- HR consultancy and solutions
- Tailored HR strategies for businesses
Company Website: http://www.work4ultd.co.uk
ASSUMPTION: The company's focus on personalized HR solutions and international recruitment services may require candidates to have strong communication skills and cultural sensitivity.
📊 Role Analysis
Career Level: Entry-level (0-2 years) - This role is an excellent opportunity for recent graduates or early-career marketing professionals to gain experience in social media management.
Reporting Structure: The Marketing Specialist will report directly to the HR Manager or a similar role within the company.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- As the company grows, there may be opportunities for the Marketing Specialist to take on more responsibilities or move into a management role.
- Work4u's international focus may also present opportunities for travel or working with diverse teams.
ASSUMPTION: Given the company's size and focus on personalized services, there may be opportunities for the Marketing Specialist to work closely with clients and contribute to the company's growth strategy.
🌍 Location & Work Environment
Office Type: Modern, international office environment
Office Location(s): Athens, Greece
Geographic Context:
- Athens is the capital and largest city of Greece, offering a vibrant cultural scene and historical sites.
- The city has a Mediterranean climate, with mild winters and hot, dry summers.
- Greece is a member of the European Union and uses the Euro as its currency.
Work Schedule: Full-time (40 hours/week), with flexible hours as needed to accommodate international clients and team members.
ASSUMPTION: Working in Athens may require some flexibility in working hours to accommodate different time zones, given the company's international focus.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the HR Manager
- Final decision and offer
Key Assessment Areas:
- Communication skills and English proficiency
- Creativity and problem-solving abilities
- Understanding of digital marketing principles
- Cultural sensitivity and adaptability
Application Tips:
- Highlight relevant experience in social media management or digital marketing.
- Tailor your resume and cover letter to emphasize skills and experiences related to the key responsibilities listed in the job description.
- Prepare examples of your previous work, such as social media campaigns or content you've created, to showcase your creativity and skills.
ATS Keywords: Social media management, digital marketing, content creation, campaign performance analysis, community engagement, collaboration, digital trends, attention to detail, creative mindset, communication skills
ASSUMPTION: The application process may involve assessments or tests to evaluate the candidate's skills and knowledge in digital marketing and social media management.
🛠️ Tools & Technologies
- Meta Business Suite (Facebook Pages Manager, Instagram Business, etc.)
- Canva
- Buffer
- Hootsuite (or similar social media management platforms)
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
ASSUMPTION: The Marketing Specialist may be required to learn and use new tools or platforms as needed to optimize the company's social media presence.
👔 Cultural Fit Considerations
Company Values:
- International focus and cultural sensitivity
- Collaboration and teamwork
- Adaptability and continuous learning
Work Style:
- Creative and innovative
- Results-driven and proactive
- Adaptable and flexible
Self-Assessment Questions:
- Do you have strong communication skills and cultural sensitivity, which would enable you to work effectively in an international environment?
- Are you comfortable working independently and managing multiple projects?
- Do you have a creative mindset and attention to detail, which would allow you to create engaging content and optimize social media campaigns?
ASSUMPTION: Given the company's international focus, candidates should have strong communication skills and cultural sensitivity to thrive in this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and creating engaging content consistently may be challenging at times.
- Occasional weekend work or flexible hours may be required to accommodate international clients and team members.
- The role may involve working with tight deadlines and managing multiple projects simultaneously.
- Gaining a deep understanding of the company's brand voice and values may require some initial effort and adaptation.
ASSUMPTION: The Marketing Specialist should be prepared to work independently and manage their time effectively to meet the demands of the role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on social media management and content creation.
- Work4u's international focus sets this role apart from similar positions in other companies, as it requires strong communication skills and cultural sensitivity.
- This role offers an excellent opportunity for early-career marketing professionals to gain experience in social media management and digital marketing.
ASSUMPTION: Candidates should compare this role to other entry-level marketing positions in the industry to better understand the unique aspects of this opportunity.
📝 Sample Projects
- Developing and implementing a social media strategy for a new client, including creating engaging content and monitoring campaign performance.
- Collaborating with the sales and HR teams to create targeted content for recruitment campaigns and brand visibility initiatives.
- Analyzing social media metrics and providing data-driven recommendations to optimize the company's online presence.
ASSUMPTION: The Marketing Specialist should be prepared to work on a variety of projects and tasks, as the role may evolve based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's social media presence and how it aligns with the brand's overall strategy?
- How does the Marketing Specialist role collaborate with other departments, such as sales and HR?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- Can you provide examples of successful social media campaigns the company has implemented in the past?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in social media management or digital marketing.
- Prepare examples of your previous work, such as social media campaigns or content you've created, to showcase your creativity and skills.
- Follow up with the HR Manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
