📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Alphabe Insight Inc
🔹 Location: Modesto, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing campaigns across digital and traditional platforms
- Conducting market research to identify trends, customer insights, and competitive positioning
- Assisting in the creation of promotional materials, presentations, and internal communications
- Monitoring and reporting on campaign performance and key metrics
- Collaborating with cross-functional teams to ensure cohesive brand messaging
- Supporting event planning and coordination for marketing purposes
- Maintaining and updating marketing calendars, plans, and assets
ASSUMPTION: This role requires a blend of creativity, analytical thinking, excellent communication skills, and the ability to manage multiple projects and meet deadlines.
📋 Key Responsibilities
✅ Develop and implement marketing campaigns across digital and traditional platforms
✅ Conduct market research to identify trends, customer insights, and competitive positioning
✅ Assist in the creation of promotional materials, presentations, and internal communications
✅ Monitor and report on campaign performance and key metrics
✅ Coordinate with cross-functional teams to ensure cohesive brand messaging
✅ Support event planning and coordination for marketing purposes
✅ Maintain and update marketing calendars, plans, and assets
ASSUMPTION: The ideal candidate will have a strong attention to detail and be able to work independently and as part of a team.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 2+ years of experience in a marketing role or related field
Required Skills:
- Strong analytical and problem-solving skills
- Excellent written and verbal communication
- Ability to manage multiple projects and meet deadlines
- Proficiency in Microsoft Office Suite and basic knowledge of CRM tools
- Strong attention to detail
Preferred Skills:
- Experience with marketing automation tools
- Fluency in a second language
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and fluency in a second language could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on the company size and location, the estimated salary range for this role is $55,000 - $70,000 per year.
Benefits:
- Competitive salary
- Opportunities for career growth and advancement
- Collaborative and supportive team environment
- Paid time off and holidays
- Health, dental, and vision insurance
- Access to training and professional development programs
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM
ASSUMPTION: The salary range is an estimate based on similar roles in the Modesto, CA area and the company's size. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Advertising
Company Size: Small (51-200 employees)
Founded: 2019
Company Description:
- At Alphabe Insight Inc, we believe in elevating brands through bold strategies and innovative execution.
- As a creative marketing firm based in Modesto, CA, we specialize in building compelling campaigns that deliver measurable results.
- Our team is passionate, collaborative, and committed to helping our clients thrive in a competitive marketplace.
- At Alphabe Insight Inc, every idea matters—and every team member contributes to the big picture.
Company Specialties:
- Marketing Strategy
- Campaign Development
- Branding
- Market Research
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Alphabe Insight Inc is a small, creative marketing firm that focuses on delivering measurable results for its clients.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site, with the possibility of occasional remote work.
Growth Opportunities:
- Potential to advance to a Marketing Manager or similar role with experience and proven performance.
- Opportunities to work on diverse projects and gain exposure to various aspects of marketing.
- Access to training and professional development programs to enhance skills and knowledge.
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Creative and collaborative office space in Modesto, CA.
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Modesto is located in the Central Valley of California, approximately 90 miles south of Sacramento and 90 miles east of San Francisco.
- The city offers a mix of urban and rural living, with a population of around 212,000 people.
- Modesto has a Mediterranean climate, with mild, wet winters and hot, dry summers.
Work Schedule: Full-time, typically Monday to Friday, with the possibility of occasional weekend work for events.
ASSUMPTION: The work environment at Alphabe Insight Inc is collaborative and supportive, with a focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Communication skills and ability to articulate ideas clearly
- Analytical skills and problem-solving abilities
- Creativity and strategic thinking
- Project management skills and ability to multitask
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of marketing campaigns you've worked on and their outcomes.
- Research the company and be prepared to discuss how your skills and experience align with their mission and values.
ATS Keywords: Marketing campaigns, market research, promotional materials, campaign performance, brand messaging, event planning, marketing calendars, Microsoft Office Suite, CRM tools, analytical skills, problem-solving, communication skills, project management, attention to detail
ASSUMPTION: The application process at Alphabe Insight Inc is designed to assess the candidate's communication skills, analytical thinking, creativity, and project management abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM tools (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Google Analytics
ASSUMPTION: Proficiency in Microsoft Office Suite and basic knowledge of CRM tools are required for this role. Familiarity with marketing automation tools and social media platforms is beneficial.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Innovation
- Results-driven
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and focused on delivering measurable outcomes
- Adaptable and able to manage multiple projects and deadlines
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you able to manage multiple projects and meet deadlines?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
- Are you comfortable working independently and as part of a team?
ASSUMPTION: Alphabe Insight Inc values creativity, collaboration, and innovation. Candidates who are results-driven, adaptable, and able to manage multiple projects and deadlines will likely be a good fit for the company.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies and priorities
- Working with a small team and taking on diverse responsibilities
- Occasional weekend work for events
ASSUMPTION: The Marketing Specialist role at Alphabe Insight Inc may present challenges in managing multiple projects and adapting to changes in marketing strategies. However, these challenges also offer opportunities for growth and development.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses more on day-to-day tasks and less on strategic planning and execution
- Marketing Manager: Oversees the marketing department and has more responsibility for team management and strategic decision-making
- Marketing Specialist (other companies): May have similar responsibilities but differ in company culture, size, and industry focus
ASSUMPTION: The Marketing Specialist role at Alphabe Insight Inc is similar to other marketing specialist roles but may offer unique opportunities for growth and development in a small, creative marketing firm.
📝 Sample Projects
- Developing and implementing a social media marketing campaign to increase brand awareness and engagement
- Conducting market research to identify trends and customer insights for a new product launch
- Creating promotional materials for an upcoming event, including flyers, posters, and email campaigns
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Marketing Specialist may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with other departments, such as sales and product development?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These interview questions are designed to provide insight into the company culture, work environment, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns you've worked on and their outcomes
- Research the company and be prepared to discuss how your skills and experience align with their mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
