📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing inbound marketing strategies
- Focusing on SEO and organic growth to drive traffic and lead generation
- Collaborating with content, development, and marketing teams
- Implementing best SEO practices and analyzing data for decision-making
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Create and optimize inbound marketing strategies, focusing on SEO and organic growth
✅ Collaborate with content, development, and marketing teams to implement best SEO practices
✅ Analyze data and interpret metrics to inform decision-making and strategy
✅ Stay up-to-date with industry trends and best practices in SEO and digital marketing
ASSUMPTION: The role may involve occasional project management and mentoring junior team members as the team grows.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 3 years of experience in SEO, preferably in competitive environments
Required Skills:
- Proven experience in SEO, with a strong focus on technical SEO
- Familiarity with SEO tools (e.g., Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush)
- Strong analytical skills and data-driven mindset
- Excellent communication and teamwork skills
- Fluency in Portuguese and English (spoken and written)
Preferred Skills:
- Experience with websites in the comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with mobile optimization and A/B testing for SEO
ASSUMPTION: Candidates with experience in financial services or related industries may have an advantage in understanding the YMYL (Your Money, Your Life) aspects of SEO.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and market rates for mid-level marketing roles in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Weekly breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
- Creative and innovative work environment
- Learning opportunities in personal finance and decision-making
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically financial comparison and decision-making tools
Company Size: Small to medium (51-200 employees), offering a dynamic and collaborative work environment
Founded: 2015, with a focus on helping Portuguese consumers make informed financial decisions
Company Description:
- Offers a free, independent platform for comparing and analyzing financial products and services
- Helps consumers identify and acquire the most suitable solutions for their needs
- Provides impartial, rigorous, and independent information about financial products and services
Company Specialties:
- Credit products (personal loans, credit cards, mortgages)
- Savings accounts
- Energy and telecommunications contracts
- Insurance
Company Website: https://www.comparaja.pt
ASSUMPTION: The company's mission and values align with promoting financial literacy and empowering consumers to make better financial decisions.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and professional development
Reporting Structure: Reports directly to the Head of Marketing, with potential collaboration with the Founder and Managing Director
Work Arrangement: Hybrid, with 3 days on-site in Lisbon and 2 days remote
Growth Opportunities:
- Potential career progression to senior marketing roles or team leadership positions
- Opportunities to expand skills and knowledge in digital marketing, SEO, and data analysis
- Possibility to contribute to the company's growth and expansion in the Portuguese market
ASSUMPTION: The role may evolve and expand as the company grows and the marketing team develops.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon
Office Location(s): Praça de Alvalade, Lisbon
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of around 500,000 people
- The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous historical sites
- Lisbon has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The work environment is dynamic, collaborative, and focused on driving results through innovative marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study
- Final interview with the Head of Marketing and potentially other team members
Key Assessment Areas:
- SEO knowledge and technical skills
- Data analysis and problem-solving abilities
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Include specific examples of your SEO achievements and the impact you've made in previous roles
- Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
- Research the company and its mission to demonstrate your enthusiasm and alignment with its values
ATS Keywords: Inbound Marketing, SEO, Lead Generation, Data Analysis, HTML, CSS, JavaScript, Link Building, Content Collaboration, Analytical Mindset, Proactivity, Team Spirit, Problem Solving, Communication Skills, Mobile Optimization, A/B Testing
ASSUMPTION: The application process may involve additional steps or assessments, depending on the candidate's qualifications and the company's needs.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush
- CMS: Storyblok (preferred, but not required)
- Project management and collaboration tools: Asana, Slack, Google Workspace
ASSUMPTION: The company may use additional tools and technologies, depending on the specific needs of the role and the team.
👔 Cultural Fit Considerations
Company Values:
- Ambition and proactivity
- Team spirit and collaboration
- Creativity and innovation
- Ethical work ethic and determination
- Humility and passion for promoting financial literacy
Work Style:
- Dynamic and collaborative
- Data-driven and results-oriented
- Focused on continuous learning and improvement
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong ambition to drive organic traffic and lead generation through SEO?
- Are you comfortable working in a collaborative, team-based environment?
- Do you have a growth mindset and a commitment to continuous learning and improvement?
ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in the role and contribute to its growth and success.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Keeping up with industry trends and best practices in SEO and digital marketing
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to the company's growth and evolution as it expands in the Portuguese market
ASSUMPTION: Successful candidates will be able to overcome these challenges and contribute to the company's growth and success.
📈 Similar Roles Comparison
- This role focuses more on SEO and organic growth than paid advertising or content creation
- It requires a strong technical SEO background and data-driven mindset
- Career progression may involve moving into senior marketing roles or team leadership positions
ASSUMPTION: This role is unique in its focus on SEO and organic growth for a financial comparison platform, but it shares similarities with other mid-level marketing roles in the digital marketing and SEO industries.
📝 Sample Projects
- Conducting a comprehensive SEO audit of the company's website and implementing recommended changes
- Developing and executing a link-building campaign to improve the website's authority and organic rankings
- Analyzing competitor SEO strategies and identifying opportunities for differentiation and improvement
ASSUMPTION: These sample projects illustrate the types of tasks and initiatives the Marketing Specialist may be responsible for in this role.
❓ Key Questions to Ask During Interview
- What are the biggest SEO challenges facing the company, and how can this role address them?
- How does the marketing team collaborate with other departments, such as content and development?
- What opportunities are there for professional growth and development in this role?
- How does the company support work-life balance and employee well-being?
- What are the company's plans for expansion and growth in the Portuguese market, and how can this role contribute to that success?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its mission, while also providing valuable insights into the work environment and career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the job posting link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
- Research the company and its mission to demonstrate your enthusiasm and alignment with its values
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
