📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: EstateGuru
🔹 Location: Tallinn, Hybrid
🔹 Job Type: On-site (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-10
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans aligned with brand and growth goals.
- Leading brand awareness campaigns across diverse channels: digital, print, events, sponsorships, partnerships, and more.
- Managing and executing offline marketing activities such as conferences, media appearances, print advertising, and branded materials.
- Creating and refining messaging that boosts EstateGuru’s recognition as a leading voice in fintech and property investment.
- Collaborating with internal stakeholders (sales, investor relations, product) and managing external partners (PR agencies, creatives, influencers).
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on brand awareness and cross-functional collaboration.
📋 Key Responsibilities
✅ Develop and implement a strategic marketing plan aligned with our brand, growth, and PR goals.
✅ Lead brand awareness campaigns across diverse channels: digital, print, events, sponsorships, partnerships, and more.
✅ Manage and execute offline marketing activities such as conferences, media appearances, print advertising, and branded materials.
✅ Create and refine messaging that boosts EstateGuru’s recognition as a leading voice in fintech and property investment.
✅ Oversee marketing calendars and campaign lifecycles to ensure smooth and timely delivery.
✅ Collaborate with internal stakeholders (sales, investor relations, product) and manage external partners (PR agencies, creatives, influencers).
✅ Monitor and evaluate brand performance using key metrics like reach, engagement, media coverage, share of voice, and perception shifts.
✅ Keep a close eye on market trends, competitor activity, and emerging marketing strategies to keep us one step ahead.
ASSUMPTION: This role involves a mix of strategic planning, project management, and creative execution, with a strong focus on brand awareness and performance tracking.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience: 3-5 years of experience in marketing, brand, or communications roles.
Required Skills:
- Proven experience in developing and executing marketing strategies.
- Excellent project management skills with the ability to handle multiple initiatives at once.
- Strong storytelling and campaign creation abilities.
- Fluency in English (additional European languages are a plus).
- Experience in fintech or real estate is a nice-to-have, but drive and curiosity matter more.
Preferred Skills:
- Experience with marketing automation tools and CRM systems.
- Familiarity with SEO and content marketing strategies.
- Knowledge of the Estonian job market and local media landscape.
ASSUMPTION: Candidates should have a proven track record in marketing, with a strong focus on brand awareness and campaign management. Experience in fintech or real estate is a plus but not required.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated based on market research for mid-level marketing roles in Estonia)
Benefits:
- Key role in building and spreading the story of one of Europe’s most exciting fintech platforms.
- Chance to make a tangible impact on EstateGuru’s brand growth and market recognition.
- Flexible, open-minded, and driven international team.
- Competitive compensation and professional development opportunities.
- Accelerate personal growth with the freedom to explore new ideas and creative marketing angles.
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options available.
ASSUMPTION: The salary range is estimated based on market research for mid-level marketing roles in Estonia. The benefits listed are based on the information provided in the job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: EstateGuru operates in the fintech industry, specifically in property financing and investing, with a focus on connecting investors with property development entrepreneurs.
Company Size: EstateGuru is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment where individual contributions can make a significant impact.
Founded: EstateGuru was founded in 2013 in Tallinn, Estonia, and has since expanded its operations across Europe.
Company Description:
- EstateGuru is the leading European marketplace for property financing and investing, operating across 7 countries and connecting more than 160,000 investors from over 100 countries.
- The company aims to make property financing and investing accessible to everyone, anywhere, by bridging the gaps between property developers and investors.
- EstateGuru’s vision is to build bridges in the property finance world, providing entrepreneurs and visionaries in the property development business with access to the funding they need to realize their plans.
Company Specialties:
- Property financing and investing
- P2P lending
- Crowdlending
- Fintech
- Asset management
- Private debt
- Alternative finance
- Lending
- Investments
- Finance and wealth management
Company Website: estateguru.co
ASSUMPTION: EstateGuru is a well-established fintech company with a strong focus on innovation and growth in the property financing and investing sector.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and professional development.
Reporting Structure: The Marketing Specialist will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, investor relations, and product.
Work Arrangement: Hybrid work arrangement with a mix of on-site and remote work options available.
Growth Opportunities:
- Potential career progression to Senior Marketing Manager or Marketing Director roles as the company grows.
- Opportunities to expand skills and expertise in various marketing channels and strategies.
- Possibility to work on international projects and collaborate with teams across Europe.
ASSUMPTION: This role offers strong growth potential within the marketing department and opportunities to gain experience working on international projects.
🌍 Location & Work Environment
Office Type: EstateGuru’s headquarters is located in Tallinn, Estonia, with a hybrid work arrangement that combines on-site and remote work options.
Office Location(s): Tartu mnt 10/Pääsukese 2, Tallinn, 10145, Estonia
Geographic Context:
- Tallinn is the capital and largest city of Estonia, with a population of approximately 430,000 people.
- The city is known for its vibrant tech scene, with a strong focus on innovation and entrepreneurship.
- Tallinn offers a high quality of life, with affordable living costs, a rich cultural scene, and easy access to nature.
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options available.
ASSUMPTION: EstateGuru’s hybrid work arrangement allows for a flexible and balanced work-life schedule, with the option to work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the team
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning skills
- Campaign management and execution abilities
- Brand awareness and messaging expertise
- Project management and organizational skills
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns you’ve led or contributed to in the past.
- Research EstateGuru’s brand and marketing strategies to demonstrate your understanding of the company and role.
- Be prepared to discuss your approach to marketing in the fintech industry and your ideas for growing EstateGuru’s brand.
ATS Keywords: Marketing strategy, brand awareness, campaign management, project management, fintech, property investing, property financing, marketing planning, marketing execution
ASSUMPTION: EstateGuru’s interview process focuses on assessing candidates’ marketing skills, strategic thinking, and cultural fit within the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- SEO and content marketing tools (e.g., Google Analytics, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
- Design and creative tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: EstateGuru uses a mix of marketing automation, CRM, and design tools to streamline marketing processes and enhance campaign effectiveness.
👔 Cultural Fit Considerations
Company Values:
- Commitment: EstateGuru values dedication and perseverance in pursuing its mission.
- Collaboration: The company fosters a culture of teamwork and open communication across departments.
- Clarity: EstateGuru emphasizes clear and concise communication in all aspects of its operations.
- Creativity: The company encourages innovative thinking and continuous improvement.
Work Style:
- EstateGuru’s work environment is dynamic and fast-paced, with a strong focus on growth and innovation.
- The company values a balance between strategic thinking and hands-on execution.
- EstateGuru encourages a flexible and adaptable work style, with a willingness to take on new challenges and learn continuously.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment with a strong focus on growth and innovation?
- Are you comfortable balancing strategic thinking with hands-on execution, and able to manage multiple initiatives at once?
- Do you have a proven track record in developing and executing successful marketing campaigns, with a strong focus on brand awareness?
- Are you a strong communicator and collaborator, able to work effectively with cross-functional teams and external partners?
ASSUMPTION: EstateGuru values candidates who are committed, collaborative, clear, and creative, with a strong work ethic and a willingness to adapt to a dynamic work environment.
⚠️ Potential Challenges
- The role may require working on multiple campaigns simultaneously, which can be challenging for some candidates.
- EstateGuru’s fast-paced work environment may not be suitable for candidates who prefer a more structured or slower-paced work environment.
- The role may require occasional travel for conferences, events, and media appearances.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
ASSUMPTION: Candidates should carefully consider their personal work style preferences and ability to thrive in a fast-paced, dynamic work environment before applying for this role.
📈 Similar Roles Comparison
- Compared to other marketing roles in the fintech industry, this position places a stronger emphasis on brand awareness and cross-functional collaboration.
- In the Estonian job market, this role offers a competitive salary range and strong growth opportunities within the marketing department.
- Compared to marketing roles in other industries, this position requires a strong understanding of the fintech and property investing sectors.
ASSUMPTION: Candidates should research similar marketing roles in the fintech industry and the Estonian job market to better understand the unique aspects of this position and its competitive advantages.
📝 Sample Projects
- Developing and executing a comprehensive brand awareness campaign for EstateGuru’s expansion into a new European market.
- Managing a team of marketing professionals to create and distribute targeted content for EstateGuru’s blog, social media channels, and email newsletters.
- Collaborating with external partners to create and execute a successful event series, showcasing EstateGuru’s expertise in property financing and investing.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Marketing Specialist may be involved in, from strategic planning and execution to cross-functional collaboration and external partnerships.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does EstateGuru measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does EstateGuru support work-life balance for its employees, particularly in a hybrid work arrangement?
- What are the most challenging aspects of working in the fintech industry, and how does EstateGuru address these challenges?
ASSUMPTION: These interview questions are designed to help candidates better understand the role’s priorities, performance metrics, growth opportunities, work-life balance, and industry-specific challenges, allowing them to make a more informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on brand awareness, campaign management, and strategic planning.
- Prepare examples of successful marketing campaigns you’ve led or contributed to in the past, demonstrating your ability to develop and execute effective marketing strategies.
- Research EstateGuru’s brand and marketing strategies to show your understanding of the company and role, and to generate ideas for growing the brand.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
