Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Light & Wonder

🔹 Location: New Jersey, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Coordinating and executing North American B2C promotional events
• Managing event logistics, on-site setup, and schedules
• Collaborating with internal and external teams, sponsors, and vendors
• Supporting the Marketing team in merchandise fulfillment and asset management
• Ensuring compliance with permits, contracts, and legal requirements

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to handle last-minute changes and troubleshoot issues for seamless event experiences.

📋 Key Responsibilities

✅ Coordinate with customers/operators on all event logistics

✅ Oversee event setup, manage schedules, and ensure smooth execution on the day of the event

✅ Work closely with internal teams, sponsors, and vendors for event asset and device fulfillment

✅ Manage all event assets stored in the Warehouse in Egg Harbor Township, NJ

✅ Develop and manage event budgets, ensuring cost-effectiveness while maintaining quality

✅ Collect feedback, measure event success, and prepare reports for continuous improvement

✅ Ensure all necessary permits, contracts, and legal requirements are met

✅ Handle last-minute changes and troubleshoot issues to ensure a seamless event experience

✅ Assist in merch fulfillment for upcoming events and game launches

✅ Assist Marketing Opps with asset management such as game guides, B2B email campaigns, distribution lists, uploading content marketing assets in Box, and keeping management systems up to date

ASSUMPTION: The role may involve occasional travel to event locations and working flexible hours, including evenings and weekends, as needed.

🎯 Required Qualifications

Education: A bachelor's degree in marketing, business administration, event management, or a related field

Experience: Proven experience in event coordination, marketing, or a similar role, preferably within the B2C sector

Required Skills:

• Strong organizational and project management skills
• Excellent communication and interpersonal abilities
• Proficiency in marketing tools and platforms (e.g., Box, High Spot)
• Budget management and cost control expertise
• Problem-solving skills and the ability to handle last-minute changes

Preferred Skills:

• Familiarity with compliance requirements, permits, and contracts related to event planning
• Attention to detail, creativity, and the ability to work collaboratively with various stakeholders

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Estimated based on industry standards for a Marketing Specialist with 2-5 years of experience in the iGaming industry)

Benefits:

• Competitive benefits
• Open and supportive environment
• Modern and exciting workplace
• Tangible and genuine development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours, including evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Light & Wonder operates in the iGaming industry, focusing on digital gaming content and innovative software for online gaming providers

Company Size: Light & Wonder has 5,001-10,000 employees globally, providing a large and diverse work environment

Founded: Light & Wonder was founded in 2021 through the merger of Scientific Games and Light & Wonder, Inc.

Company Description:

• Light & Wonder is the leading cross-platform global games company
• They deliver unforgettable experiences through their three unique businesses
• The company is committed to the highest standards of integrity, promoting player responsibility, and implementing sustainable practices

Company Specialties:

• Gaming
• Casino
• Software
• Gaming Platforms
• Software Engineering
• iGaming

Company Website: http://www.lnw.com

ASSUMPTION: Light & Wonder's extensive experience in the iGaming industry makes it an attractive employer for professionals seeking a career in this field.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in event coordination and marketing support

Reporting Structure: The Marketing Specialist will report to the Marketing Manager and collaborate with various internal teams, external vendors, and sponsors

Work Arrangement: This is a hybrid role, requiring both remote work and on-site presence at the Egg Harbor Township, NJ warehouse

Growth Opportunities:

• Expanding event coordination responsibilities
• Advancing to a senior marketing role within the company
• Exploring other departments or business units within Light & Wonder

ASSUMPTION: Light & Wonder's large employee base and diverse business units provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Hybrid (Remote & On-site)

Office Location(s): Egg Harbor Township, NJ (Warehouse)

Geographic Context:

• New Jersey is a major hub for the iGaming industry
• The remote work option allows for flexibility and work-life balance
• The hybrid work arrangement enables collaboration and in-person interaction with colleagues

Work Schedule: Full-time (40 hours/week) with flexible hours, including evenings and weekends as needed

ASSUMPTION: The hybrid work arrangement may require occasional travel to event locations and on-site presence at the Egg Harbor Township warehouse.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager
• Final interview with the Marketing Director or another senior team member

Key Assessment Areas:

• Event planning and coordination skills
• Budget management and cost control expertise
• Problem-solving and troubleshooting abilities
• Communication and interpersonal skills

Application Tips:

• Highlight relevant event coordination and marketing experience in your resume
• Tailor your cover letter to demonstrate your understanding of the iGaming industry and Light & Wonder's business
• Prepare examples of successful event coordination projects or marketing campaigns you've worked on

ATS Keywords: Event Coordination, Marketing, Budget Management, Problem-Solving, Communication, iGaming, B2C, Event Planning, Asset Management

ASSUMPTION: Light & Wonder uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Box
• High Spot
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Event planning and management software (e.g., Cvent, Eventbrite)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Player Responsibility
• Sustainability
• Innovation
• Collaboration

Work Style:

• Flexible and adaptable
• detail-oriented
• Strong communication and interpersonal skills
• Ability to work collaboratively with various stakeholders

Self-Assessment Questions:

• How do you ensure the successful execution of events while maintaining a strong attention to detail?
• Can you provide an example of a time when you had to handle last-minute changes or troubleshoot issues during an event?
• How do you balance the need for cost-effectiveness with maintaining the quality of events and marketing assets?

ASSUMPTION: Candidates should reflect on these questions and be prepared to discuss their responses during the interview process to demonstrate their fit with Light & Wonder's company values and work style.

⚠️ Potential Challenges

• Occasional travel to event locations and on-site presence at the Egg Harbor Township warehouse
• Handling last-minute changes and troubleshooting issues during events
• Managing event budgets while maintaining quality and cost-effectiveness
• Ensuring compliance with permits, contracts, and legal requirements

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, attention to detail, and the ability to handle last-minute changes and troubleshoot issues.

📈 Similar Roles Comparison

• This role is similar to Event Coordinators or Marketing Coordinators in other industries but focuses specifically on the iGaming sector
• Light & Wonder's large employee base and diverse business units provide ample opportunities for career growth and development compared to smaller organizations
• Career paths in event coordination and marketing can lead to senior roles within the company or other departments

ASSUMPTION: Candidates should research similar roles in the iGaming industry and consider how their skills and experiences align with the requirements of this position.

📝 Sample Projects

• Coordinating a large-scale gaming conference or trade show
• Managing a product launch event for a new online gaming platform
• Supporting the marketing team in the creation and distribution of promotional materials for an upcoming game release

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with the Marketing Specialist role at Light & Wonder.

❓ Key Questions to Ask During Interview

• How does Light & Wonder support the professional development of its employees in this role?
• Can you describe the team structure and dynamic within the Marketing department?
• How does Light & Wonder ensure the success and growth of its employees in this role?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Light & Wonder foster a culture of collaboration and innovation within its teams?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their commitment to professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant event coordination and marketing experience
• Write a cover letter that demonstrates your understanding of the iGaming industry and Light & Wonder's business
• Prepare examples of successful event coordination projects or marketing campaigns you've worked on
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.