📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Cboe Global Markets
🔹 Location: Chicago, IL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving product growth and adoption across institutional clients
- Transforming complex derivatives concepts into compelling marketing campaigns
- Collaborating with sales, product, and marketing teams
- Executing multi-channel marketing campaigns
- Tracking and reporting campaign performance metrics
ASSUMPTION: This role requires a strong understanding of financial markets and marketing strategies, as well as the ability to work independently and proactively.
📋 Key Responsibilities
✅ Develop and execute product marketing campaigns across email, social, content, and paid media for institutional derivatives products
✅ Collaborate with digital marketing experts to optimize campaign performance
✅ Create sales enablement materials in collaboration with the sales and product teams
✅ Own the end-to-end production and promotion of webinars and thought leadership programs
✅ Maintain and update product pages across cboe.com
✅ Support the planning, execution, and promotion of institutional derivatives events
✅ Track campaign performance metrics and provide regular reporting to key stakeholders
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of B2B marketing experience, ideally with exposure to financial services
Required Skills:
- Proven success in executing multi-channel marketing campaigns
- Experience using marketing automation platforms, particularly Pardot and Salesforce
- Background in content management and digital marketing
- Strong communication and collaboration skills
- Ability to work independently and proactively
Preferred Skills:
- Event marketing or coordination experience
- Familiarity with the derivatives market
ASSUMPTION: A background in financial services is highly desirable but not strictly required, as long as the candidate demonstrates a strong interest in learning about the industry.
💰 Compensation & Benefits
Salary Range: $59,500 - $73,500 per year (based on location)
Benefits:
- Health, dental, and vision benefits
- Generous paid time off
- Flexible, hybrid work environment
- 401(k) match and Employee Stock Purchase Plan
- Tax savings accounts
- Employee referral bonus program
- Volunteer opportunities
- Paid tuition assistance and education opportunities
- Generous charitable giving company match
- Paid parental leave and fertility benefits
- On-site gyms and discounts to other fitness centers
Working Hours: Full-time, with a flexible schedule that allows for remote work
ASSUMPTION: The salary range provided is an estimate based on the company's stated national new hire base pay range and geographic differentials. Actual compensation may vary based on factors such as experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1973
Company Description:
- Cboe Global Markets is the leading exchange network for global derivatives, foreign exchange, digital asset, and securities trading solutions.
- The company has been building trusted, inclusive markets for over 50 years and inspires its people to solve complex challenges together.
- Cboe provides the financial infrastructure that helps power the global economy and creates opportunities for its people to grow while pursuing big ideas.
Company Specialties:
- Options
- SPX
- VIX
- Futures
- Equities
- Derivatives
- ETPs
- Clearing
- Financial Education
- and Global FX
Company Website: http://www.cboe.com/socialoverview
ASSUMPTION: Cboe Global Markets is a well-established company in the financial services industry, with a strong reputation for innovation and growth.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports to the Institutional Derivatives Product Marketing team
Work Arrangement: Hybrid, with a flexible schedule that allows for remote work
Growth Opportunities:
- Potential to move into a senior marketing role or take on more responsibility within the team
- Opportunities to work on high-impact projects and campaigns
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn about the financial services industry and advance their marketing career.
🌍 Location & Work Environment
Office Type: Hybrid, with a flexible schedule that allows for remote work
Office Location(s): Chicago, IL
Geographic Context:
- Chicago is a major financial hub with a vibrant and growing tech industry
- The city offers a diverse range of cultural attractions, entertainment, and dining options
- Chicago has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, with a flexible schedule that allows for remote work
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter
- Phone or video interview with the hiring manager
- On-site interview with the team
- Final interview with the director of marketing
Key Assessment Areas:
- Marketing skills and experience
- Understanding of the financial services industry
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company
- Prepare for behavioral interview questions that focus on your marketing skills and experience
ATS Keywords: B2B marketing, financial services, multi-channel marketing campaigns, marketing automation, Pardot, Salesforce, content management, digital marketing, event marketing, campaign performance tracking
ASSUMPTION: The interview process is designed to assess the candidate's marketing skills, industry knowledge, and cultural fit with the company.
🛠️ Tools & Technologies
- Pardot
- Salesforce
- Microsoft Office Suite
- Google Analytics
- Social media platforms (LinkedIn, Twitter, etc.)
ASSUMPTION: The required tools and technologies are standard for the marketing industry and can be learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Excellence
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Empowered and entrepreneurial
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you results-driven and focused on continuous improvement?
- Do you have a strong understanding of financial markets and marketing strategies?
- Are you proactive and able to work independently?
ASSUMPTION: Cboe Global Markets values candidates who are proactive, collaborative, and results-driven, with a strong understanding of financial markets and marketing strategies.
⚠️ Potential Challenges
- The role requires a strong understanding of complex derivatives concepts and the ability to translate them into compelling marketing campaigns
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role may require occasional travel for events and conferences
- The Chicago office is located in the West Loop neighborhood, which may have limited parking and higher cost of living compared to other areas of the city
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, learning, and impact.
📈 Similar Roles Comparison
- This role is similar to other marketing specialist roles in the financial services industry, but with a focus on institutional clients and derivatives products
- The role offers a unique opportunity to work on complex financial products and translate them into compelling marketing campaigns
- The career path for this role may lead to senior marketing roles within the company or other financial services organizations
ASSUMPTION: This role offers a unique opportunity to work on complex financial products and translate them into compelling marketing campaigns, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing a multi-channel marketing campaign to launch a new derivatives product
- Creating a thought leadership program to establish the company as a thought leader in the derivatives market
- Planning and executing an institutional derivatives event, including managing external vendors and coordinating services
ASSUMPTION: These sample projects are representative of the types of projects the marketing specialist may work on, but the specific projects will vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does this role collaborate with the sales and product teams, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within the team and the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These key questions are designed to assess the company's priorities, culture, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and the company
- Prepare for behavioral interview questions that focus on your marketing skills and experience
- Follow up with the recruiter one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
