Marketing Specialist ( Dammam)

📌 Core Information

🔹 Job Title: Marketing Specialist (Dammam)

🔹 Company: Bayut | dubizzle

🔹 Location: Dammam, Eastern Province, Saudi Arabia

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting innovative marketing strategies to elevate brand presence and drive consumer engagement
• Managing third-party agencies and conducting market research
• Developing and implementing impactful marketing campaigns
• Collaborating cross-functionally to enhance brand visibility and contribute to business growth

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through creative marketing campaigns.

📋 Key Responsibilities

✅ Writing briefs and managing third-party agencies

✅ Conducting market research for competitive landscape analysis

✅ Building relationships with vendors, agencies, Real Estate developers, and other stakeholders

✅ Developing a brand strategy that fosters brand equity of Bayut

✅ Designing and implementing marketing campaigns to improve product uptake and brand equity

✅ Planning, developing, implementing, and evaluating advertising and promotion programs

✅ Researching and implementing new marketing platforms and creative mediums to promote sales

✅ Planning and executing company events

✅ Developing and maintaining PR strategies

✅ Managing ATL and BTL budgets to ensure maximum value

✅ Planning, directing, and monitoring social media strategies and activities

✅ Managing lead management campaigns to ensure effective sales

✅ Ensuring effective use of company assets like OOH, Digital Space, etc.

✅ Working closely with departments/agencies and assisting with new product and feature launches

✅ Tracking and reporting marketing performance to top management

✅ Working on special projects given by the management

ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: BS(Hons) degree in Marketing, Business, or a related field

Experience: 2-4 years of experience in Real Estate

Required Skills:

• Proficient in using marketing tools and technologies
• Fluent understanding and application of company values
• Excellent communication and presentation skills
• Strong coordination skills
• Self-starter with the ability to manage workload and adjust as needed
• Detail-oriented and can-do, flexible approach
• Understands and applies competencies linked to level of expertise

Preferred Skills:

• Experience in the Middle East real estate market
• Fluency in Arabic

ASSUMPTION: While not explicitly stated, experience in the Middle East real estate market and fluency in Arabic are likely to be beneficial for this role.

💰 Compensation & Benefits

Salary Range: SAR 15,000 - 25,000 per month (Estimated, based on market research and role requirements)

Benefits:

• Comprehensive Health Insurance
• Rewards and recognition
• Learning & Development

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on market research for marketing specialists in the Saudi real estate industry with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 201-500 employees (Medium-sized company, offering opportunities for growth and collaboration)

Founded: 2008 (Established company with a strong market presence)

Company Description:

• Bayut is the number one property portal in the Kingdom, connecting millions of users across the country
• Committed to delivering the best online search experience
• Part of Dubizzle Group, alongside other strong classifieds brands in the market

Company Specialties:

• Real Estate
• Customer Service
• Marketing
• Advertising
• Communication Skills
• Training
• Technology

Company Website: http://www.bayut.com

ASSUMPTION: Bayut's focus on customer service, marketing, and technology indicates a dynamic work environment that values innovation and customer-centricity.

📊 Role Analysis

Career Level: Mid-level (Requires experience but offers opportunities for growth)

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: On-site (Full-time, with opportunities for remote work based on project requirements)

Growth Opportunities:

• Potential career progression within the marketing department
• Expansion of skills and knowledge through learning and development programs
• Opportunities to work on high-impact projects and gain exposure to senior leadership

ASSUMPTION: As a medium-sized company, Bayut offers opportunities for growth and career progression, with a focus on learning and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Building 3, D3, 7th Floor, Dubai

Geographic Context:

• Dammam is the capital of the Eastern Province of Saudi Arabia
• Known for its vibrant culture, rich history, and strong economic ties with the GCC
• Offers a mix of traditional and modern amenities, with a growing expat community

Work Schedule: Sunday to Thursday, 9:00 AM to 6:00 PM (with flexibility based on project requirements)

ASSUMPTION: Dammam's strategic location and cultural diversity provide a unique work environment that combines tradition and modernity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant marketing experience and skills
• Prepare a cover letter that demonstrates your understanding of Bayut's mission and values
• Be ready to discuss your experience with marketing tools and technologies
• Research recent marketing campaigns by Bayut to showcase your understanding of their brand and strategies

ATS Keywords: Marketing, Brand Strategy, Campaign Management, Public Relations, Social Media, Lead Management, Communication, Coordination, Digital Marketing, Advertising, Event Planning, Budget Management, Consumer Behaviour, Collaboration, Detail-Oriented

ASSUMPTION: Bayut's interview process is likely to be structured and comprehensive, focusing on both technical skills and cultural fit.

🛠️ Tools & Technologies

• Marketing tools and technologies (e.g., CRM, marketing automation, social media management platforms)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the projects and campaigns being managed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Results-driven
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• How do you demonstrate customer-centricity in your marketing strategies?
• Can you provide an example of a successful marketing campaign you've managed, and how you adapted to challenges or changes?
• How do you collaborate effectively with cross-functional teams to achieve marketing objectives?

ASSUMPTION: Bayut values a customer-centric, innovative, and collaborative work environment, with a focus on results and adaptability.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with diverse stakeholders, including vendors, agencies, and Real Estate developers
• Navigating the competitive real estate market in Saudi Arabia

ASSUMPTION: These challenges can be overcome through strong project management skills, adaptability, and a customer-centric approach.

📈 Similar Roles Comparison

• Marketing Specialist (Real Estate) vs. Marketing Specialist (Consumer Goods): Focus on real estate market trends and consumer behavior
• Marketing Specialist (Bayut) vs. Marketing Specialist (Competitor): Differentiated by Bayut's market leadership and customer-centric approach
• Marketing Specialist (Mid-level) vs. Marketing Manager: Focus on execution and project management vs. strategic planning and team leadership

ASSUMPTION: This role offers a unique blend of strategic planning and hands-on execution, with a focus on driving results through creative marketing campaigns.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new real estate development
• Conducting market research to identify trends and opportunities in the Saudi real estate market
• Managing a team of external agencies to deliver a comprehensive marketing strategy for an upcoming event

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to hands-on execution.

❓ Key Questions to Ask During Interview

• How does this role contribute to Bayut's overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does Bayut support the professional development of its marketing team members?
• What is the typical career path for a Marketing Specialist at Bayut?
• How does Bayut measure the success of its marketing campaigns, and how is this role expected to contribute to those metrics?

ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Prepare a cover letter that demonstrates your understanding of Bayut's mission and values
• Research recent marketing campaigns by Bayut to showcase your understanding of their brand and strategies
• Follow up with Bayut one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.