📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Ingram Content Group
🔹 Location: La Vergne, Tennessee, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing initiatives from concept to execution to enhance IngramSpark's visibility among self-published authors.
- Independently tracking, reporting, and optimizing marketing initiatives.
- Collaborating with stakeholders to align priorities with strategic goals.
- Contributing to the development of content, collateral, and reports.
- Ensuring the accurate and timely tracking and execution of key marketing tasks.
ASSUMPTION: This role requires a balance of independent work and collaboration, with a focus on driving growth and visibility for IngramSpark.
📋 Key Responsibilities
✅ Develops and executes marketing campaigns that support company/product growth strategies.
✅ Independently tracks, reports, and provides optimization efforts on marketing initiatives to manager and business units.
✅ Provides regular updates on status of marketing projects and initiatives.
✅ Provides support and assistance to the marketing team with the tactical execution of corporate and brand marketing plans, strategies, and programs.
✅ Works in various marketing systems to execute marketing initiatives, monitor campaigns, identify business opportunities, provide reporting, and evaluate relevant data.
✅ Oversees project timing and budgets, on select projects, working with Marketing Manager on approvals.
ASSUMPTION: This role involves a mix of strategic planning and tactical execution, with a focus on driving results and continuous improvement.
🎯 Required Qualifications
Education: Associate Degree or equivalent experience
Experience: Minimum of 3 years related marketing experience, including 1 year of digital marketing
Required Skills:
- Proven experience in marketing campaigns and digital marketing
- Strong analytical and reporting skills
- Ability to work independently and collaborate effectively with stakeholders
- Proficiency in various marketing systems
- Strong project management skills
Preferred Skills:
- Experience with HubSpot or similar CRM
- Familiarity with the publishing industry
- Bilingual or multilingual skills (a plus)
ASSUMPTION: While experience with HubSpot is preferred, candidates with experience in other CRM systems may still be considered.
💰 Compensation & Benefits
Salary Range: $63,945 - $80,849 (This range represents the anticipated low and high end of the salary for this position. It will be determined by factors including but not limited to: the applicant’s education, experience, knowledge, skills, and abilities, geographic location, as well as internal equity and alignment with market data.)
Benefits:
- Competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
- 15 vacation days, 12 sick days, and 3 personal days accrued annually.
- 401K match, Life and AD&D, Employee Assistant programs, Group Legal, and more.
- Encouraged continued education with tuition reimbursement program.
- Financial and in-kind opportunities to engage with non-profits in your community.
- Take breaks or brainstorm in our game room with ping pong and foosball.
- Casual dress code.
Working Hours: Full-time position with standard business hours (Monday - Friday, 8:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned. Benefits are comprehensive and designed to support employees' well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Book and Periodical Publishing
Company Size: 1,001-5,000 employees
Founded: Ingram Industries Inc. was founded in 1964, with Ingram Content Group being a part of it.
Company Description:
- Ingram Content Group connects people with content in all forms, providing comprehensive services for publishers, retailers, libraries, and educators.
- Services include digital and physical book distribution, print-on-demand, and digital learning.
- Ingram Content Group is a part of Ingram Industries Inc. and includes several subsidiaries.
Company Specialties:
- Wholesale Book Distribution
- Print on Demand
- Full Service Distribution
- Digital Content Distribution
Company Website: http://www.ingramcontent.com
ASSUMPTION: Ingram Content Group is a well-established company in the publishing industry, offering a range of services and opportunities for growth.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site, with standard business hours.
Growth Opportunities:
- Potential advancement to Marketing Manager or similar roles with experience and strong performance.
- Opportunities to work on diverse projects and campaigns, gaining exposure to various aspects of marketing.
- Chance to learn and grow within a large, established company in the publishing industry.
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 14 Ingram Boulevard, La Vergne, TN 37086, USA
Geographic Context:
- La Vergne is a city in Rutherford County, Tennessee, with a population of approximately 35,000.
- The office is located near major highways, offering easy access for commuters.
- The area offers a mix of urban and suburban living, with nearby attractions and amenities.
Work Schedule: Standard business hours (Monday - Friday, 8:00 AM - 5:00 PM), with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The office environment is professional yet collaborative, with opportunities for growth and development within the company.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director of marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing campaign strategy and execution
- Data analysis and reporting
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and Ingram Content Group's mission.
- Prepare examples of marketing campaigns you've led or contributed to, focusing on results and impact.
ATS Keywords: Marketing campaigns, digital marketing, performance evaluation, collaboration, project management, CRM experience, reporting, data analysis, budget management, strategic planning, tactical execution, optimization, stakeholder engagement, brand marketing, communication
ASSUMPTION: The application process is designed to assess candidates' skills and fit for the role, with a focus on marketing campaign strategy and execution, data analysis, and collaboration.
🛠️ Tools & Technologies
- HubSpot (preferred) or similar CRM
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Results-driven
- Data-informed
- Collaborative and team-oriented
- Adaptable and flexible
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you describe a time when you had to pivot a marketing strategy due to changing circumstances?
- How do you approach building and maintaining strong relationships with stakeholders?
ASSUMPTION: Ingram Content Group values candidates who are results-driven, data-informed, and collaborative, with a strong work ethic and a customer-focused mindset.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changing priorities and shifting market conditions
- Working with a diverse range of stakeholders, including internal teams and external partners
- Keeping up with industry trends and best practices in marketing
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Associate, but with more independence and responsibility for driving results.
- Unlike some marketing roles, this position focuses primarily on B2B marketing within the publishing industry.
- Career progression may include roles such as Marketing Manager, Senior Marketing Manager, or Director of Marketing.
ASSUMPTION: This role offers a unique blend of independence and collaboration, with a focus on driving results and continuous improvement.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new IngramSpark service or feature
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with the sales team to create targeted marketing materials for specific customer segments
ASSUMPTION: These projects are designed to showcase the candidate's ability to develop and execute marketing campaigns, analyze data, and collaborate effectively with stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Ingram Content Group support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Ingram Content Group measure the success of its marketing campaigns, and how will my performance be evaluated?
- What opportunities are there for collaboration and knowledge-sharing within the marketing team and the wider organization?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, focusing on campaign strategy, execution, and results.
- Prepare examples of marketing campaigns you've led or contributed to, focusing on your role and the outcomes achieved.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
